Work History

Work History

2001 - 2014

Director Marketing

AMP Research

Responsible for the creation of the AMP brand identity and marketing leadership during the company's growth from $5M to a $30M automotive products manufacturer. Established the business case and marketing strategies for new products. Developed the brand strategy, visual identity, naming conventions and product styling. Executed a nationwide authorized dealer program, establishing a network of U.S. and international distributors and dealers. Directed in-house and outside agencies in advertising, website design, content management, SEO and social media initiatives. Responsible for the development of all marketing communications including advertising media planning, creative direction for social media, web, print, catalogs, retail packaging and point-of-purchase displays. Supervised tradeshow exhibit design, fabrication, coordination and installation. Directed PR campaigns, media relations, product placement, sponsorships and project vehicle design while also serving as company spokesperson. 

2002 - 2013

Brand Consultant

E3 Spark Plugs
Responsible for the development of the E3 name and brand identity. Created the branding strategy and a comprehensive identity system including the trademark design, colors, fonts, product styling, packaging, retail displays, printed literature and visual positioning. Provides ongoing creative and strategic brand direction for the automotive, power sports and lawn & garden markets.ts
1999 - 2000

Creative Director

Landor Associates

Lincoln, Ford Motor CompanyResponsible for brand identity, communications strategy and visual style for national advertising, catalogs, auto shows, and dealership environments.

1992 - 1999

Creative Director

Designory
Mercedes-Benz, Nissan, Infiniti, GMC, SirusXM, Disney

Education

Education

BA

California State University, San Bernardino

Brand, Creative

SUMMARY Experienced in brand development with a strong strategic and creative background. Highly skilled in visual design and knowledgeable in all aspects of marketing communications, advertising, social media, web and mobile apps with the ability to build teams and direct projects. Experienced in product design and development and expert in automotive, motorcycle, cycling and action sports sectors. International experience. LEADERSHIP & EXPERTISE •  Brand Strategy  •  Marketing Communications •  Creative Direction •  Product Development •  Solid understanding of web and mobile technologies •  Thought leader with pulse on emerging technology and creative trends •  Passion for the impact of design on the consumer •  Experience with premium brands •  Excellent communication, collaboration and interpersonal skills

Highlights

Recommendations "Mark Wronski has been invaluable to us, as we have navigated the launch of new products, especially new product categories in the automotive aftermarket. His work in creating the expression of the AMP brand embodies who we are and what we do. Wronski has condensed the AMP Research brand philosophy to a single phrase: Innovation in Motion.” –Horst Leitner, Founder and President, AMP Research

"I had the pleasure of working with Mark Wronski for 15 years during the company's growth from a $ 5M bicycle manufacturer to a $ 26M automotive accessories manufacturer. 

Mark was indispensable as Director of Marketing with his innovative marketing initiatives that were always focused on ROI, increasing sales, revenue and profits that helped grow the company to the highest level of recognition in the automotive industry. Mark lives and breathes marketing and branding and he will be an asset to any company." –Helena Tummers, CFO, AMP Research

"Mark Wronski is a stand out creative talent. Over the past 12 years, I’ve had the privilege of working with him on several key branding projects for E3 Spark Plugs. He not only created the E3 name and logo but also the foundation of the brand that has been instrumental in our success as a company today. I am particularly impressed by his ability to challenge the status quo with strategic insight and innovative design solutions. Mark’s creative thinking, expertise and can-do attitude make him an absolute pleasure to work with and a valuable contributor to any team." –Todd Arey, CEO, E3 Spark Plugs

"Mark has a rare combination of strengths. He is genuinely strategic, possessing a holistic view of business and marketing (based on many years of experience), while being keenly creative, with sophisticated sensibilities. He is articulate, professional, and always passionate about his work. He would be an asset to any marketing organization."President/Chief Creative Officer, TBWA/Designory

Keywords

Branding, Corporate Identity, Creative Direction, Design, Design Management, Marketing, Product Development, Project Management, Strategy & Planning, Brand Guidelines, Brand Management, Photo Art Direction, Retail Branding, Interactive, Packaging Design, Design Systems, Brand Launches, Brand Rejuvenation, Naming, Digital Marketing, Mobile, Web Strategy, Marketing Communications