Mark Strode

Mark Strode

Work experience

Work experience
2008 - Present

Vice President - Operations


NewComLink (NCL) provides a dynamic and efficient set of business processes built on a proven technology platform.  The NCL solution is integrated at the Point of Sale, giving retailers a method for providing credit products that enable sales transactions with a seamless customer experience.

Founded in 2008 and located in Austin, Texas, NewComLink is an Austin Ventures portfolio company.  NCL is in the final stages of product development with our initial retail programs set to be launched during the first half of 2010.

Overall responsibility for the day-to-day management of NCL programs, including client program management, customer service, compliance and business analytics.

1999 - 2008

Dell Financial Services

Dell Financial Services (DFS) is a $6+ billion captive financial services company founded in 1997. DFS facilitates Customer financing of products and services sold by Dell through consumer and small business revolving loans and fixed-term business loan and lease financings in the U.S.



Director - Sales (2008)

Led $1+ billion DFS Small Business Sales and Support organizations. Responsible for strategy development and implementation as well as day-to-day management of all aspects of Sales, Support and Business Analytics. Managed organization of 115.

  • Directed the strategic assessment of Small Business direct sales organization structure.  Re-design, including combining complementary organizations, resulted in $7+ million improvement in annual operating income.
  • Short-term assignment primarily focused on the wind-down and transition of Small Business direct sales unit.

Director - Customer Financing, Europe, Middle East & Africa (EMEA) (2006 - 2008)

Expatriate assignment in Dublin, Ireland to lead the development of customer financing capabilities in the Dell European business units. Primarily responsible for vendor selection, contract negotiation and relationship management of financial services partners. Also, directly responsible for day-to-day management of customer financing Sales and Marketing teams, including P&L targets, as well as oversight on business controls.

  • Led strategic assessment of EMEA Consumer and Small Business customer financing structural options leading to decision to pursue pan-EMEA structure with single partner.
  • Negotiated term sheets and operating agreements for pan-EMEA partnerships. 
  • Delivered 25% increase in Operating Income in first full quarter of assignment.

Director - Strategic Initiative (2005 - 2006)

Seconded to Dell Treasury to help lead the effort to develop customer financing capabilities in Europe, Asia/Pacific and Latin America. Primarily responsible for long range strategy development, vendor selection, contract negotiation and relationship management of Global partners. Also, responsible for supporting the transition of Dell Financial Services US Joint Venture to a Dell captive.

  • Led vendor selection process in Japan, Southern Europe (France, Italy and Spain) and Benelux (Belgium and Netherlands). Negotiated long term exclusive contracts which resulted in significant increase in economics.
  • Developed strategic framework and operating models to support long term strategic vision of migrating Dell International customer financing relationships to a captive organization.
  • Supported integration activities for transition of Dell US Joint Venture (Dell Financial Services) to a captive organization, including negotiation of purchase price.
  • Led the planning for transition of Consumer lending program for Alienware Corporation, a wholly owned Dell subsidiary, to Dell Financial Services.

Director - Marketing & Business Development (2004 - 2005)

Responsible for all Marketing, Business Development and Business Analytics functions for Consumer lending business with $3+ billion in annual sales volume. Managed a staff of 20.

  • Led development and optimization of multi-channel marketing programs that grew repeat purchase volume 117% in first year from $300M to $650M in revenue annually.
  • Led development and launch of first cross-sell fee income programs, including vendor contract negotiations. Credit Protection, Statement Insert, 3rd Party cross-sell and 3rd Party direct mail programs generated $3.6 million of fee income in initial year. Programs expected to ramp to $20+ million in operating income by year three.
  • Justified and launched first Electronic Bill Payment program for Consumer business to improve customer experience and open new marketing cross-sell channel. 100k customers enrolled in first quarter.
  • Built and led Business Analytics team to support all data retrieval, operational reporting, business analysis and marketing analytics for entire spectrum of Consumer lending business.

Director - Sales & Operations (2002 - 2004)

Responsible for all Sales, e-Commerce, Operations and Business Analytics functions for Consumer lending business. Managed a staff of 80.

  • Grew revenue 282% from $680 million to $2.6 billion and financing penetration from 18% to 38%.
  • Led integration of Consumer private label program product merchandising and functionality into online sales channel.
  • Led Dell Financial Services integration into multiple new Dell Consumer Sales locations including both domestic and international locations.
  • Led automation and BPI (Six Sigma) efforts in Consumer Operations group resulting in 100% headcount reduction during period of 282% revenue growth.
  • Named Dell Financial Services Consumer Employee of the Year in both 2002 and 2003.

Controller (1999 - 2002)

Responsible for managing P&L, operating expenses, financial planning & analysis and business analytics for Consumer lending business.  Managed a staff of 4.

  • Built business cases and pro-forma P&L’s which resulted in the conversion of Consumer lending business from Installment Loan program to Private Label Credit Card.
  • Developed and launched first deferred interest special credit promotion program for the Dell Consumer business. Included developing the economic analysis, funding strategy and planning operational execution. Presented program details and secured approvals from Dell, Inc. CFO and Treasurer as well as DFS and CIT Senior Executives.
  • Built budgeting/forecasting, P&L management and operational reporting processes that supported growth of Consumer business from $285 million to $680 million in annual revenue.
  • Group won forecasting accuracy award for all DFS sales segments 10 of 12 months.
1992 - 1999

Bank One / First USA

Bank One was the 4th largest bank in the United States with a $60+ billion credit card portfolio, including the First USA acquisition completed in 1998.  Bank One was subsequently acquired by JP Morgan Chase & Co. in 2004. 



Assistant Vice President - Finance (1997 - 1999)

Responsible for leading expense planning functions for all customer contact areas of $60+ billion credit card portfolio.  Managed $400+ million annual operating expense budget. Managed a staff of 6.

  • Identified and managed $40 million in expense reduction initiatives as a result of Bank One / First Chicago merger.
  • Developed, justified and implemented $2 million performance incentive program for inbound Customer Service representatives resulting in 10% productivity improvement and 200 head reduction in staffing requirements.
  • Built capacity planning and expense forecasting models for First USA’s migration to a dedicated Cardmember Retention unit.

Senior Manager - Business Analytics (1996 - 1997)

Responsible for capacity planning, expense planning and operational reporting functions in support of all customer contact and operational areas of Bank One’s credit card line of business. Managed a staff of 5.

  • Consolidated capacity planning process across multiple call center and operational areas. Optimization of staffing resulted in headcount and expense scaling.
  • Led consolidation of all operational reporting staff and processes between multiple Bank One credit card portfolios.
  • Led post merger integration of Bank One Credit Card call center operational reporting and capacity planning functions into First USA processes.

Senior Manager - Operations (1994 - 1996)

Responsible for capacity planning, scheduling, and operational reporting functions in support of Customer Service inbound call center for Bank One’s credit card line of business. Managed staff of 4

  • Justified expenditure and implemented resource management software (TCS). Software implementation automated and optimized volume forecasting, capacity planning and scheduling functions.
  • Managed capacity planning, scheduling and real-time adherence functions for 600+ person inbound call center.

Various Business Operations & Financial Analysis Positions (1992 - 1994)