Had idea that computer games could be "rented" or "sold" down the internet, since buying the boxed unit can be expensive. Formed the Management Team from scratch and orchestrated flotation on AIM in August 1999 raising £30m. At the same time, he acquired a division of BT (who them became a 10% shareholder) and a fullfilment house in Leeds. Over the next few months, he made 7 acquisitions across Europe making Gameplay one of the largest B2B and B2C brands in the UK, Spain, Germany, Norway and Sweden. Dixons and Sky both became investors. Won AIM Newcomer of the Year in 2000.
The company was caught up in the "Internet Bubble" with a soaring share price and then a falling one. The company was sold in 2002