Almost immediately after starting my new position as President of Schiller International University, I brought Mark Shay in to help resurrect the university’s sales and marketing. Schiller had recently started a number of systems and initiatives, but few were integrated and the state of the marketing group was highly confused. Instead of just observing and making recommendations as a consultant, Mark jumped right into the leadership role, made a quick and accurate assessment of the department’s near term goals and set forth a four month plan with six major milestones, plus a goal of boosting new student enrollment over that of fall. He assumed an interim position of senior management in the university while a nationwide search for a permanent replacement was conducted. In his temporary position, Mark fostered a sense of cooperation throughout the university and set a very positive tone and eased the transition for his successor. All six of the project’s milestones were achieved and new student enrollments for Spring 2009 did exceed those of Fall 2008. After orienting his successor and overseeing a smooth transition, Mark began the second portion of this engagement with Schiller; that of building a truly global study abroad program. Using Schiller’s international study body and network of campuses in Europe and the United States, the transnational study abroad program proposed for Schiller is one of a kind, and will position Schiller in a class by itself. Mark and a team of consultants put together a spectacular plan, which Schiller will begin to implement shortly.I found Mark to be a consummate professional, managing both the commercial and academic aspects of the position well. He was a champion for the students, respected the faculty and administration and found many creative ways to improve the productivity and performance of those he interacted with. He managed to get things done and in a university setting, this is quite a feat. I highly recommend Mark and his Higher Education Marketing Strategy consulting practice.