Broadcast Media Captioning, Support, /service and Technology Company
- Hired by PE group for structured turn around or spin-off of Portfolio Company.
- Responsible for P&L, strategic direction, evaluation of acquisition candidates, support sales, marketing, advertising, logistics and new channels of revenue.
- Created “Caption Smart, Captioning Simplified” branding
- Led business expansion opportunities within existing accounts and new business opportunities
- Wrote all work contracts and proposal development including closing 1M contract for CNN Latino
- Created marketing plans for SaaS technology and Cloud Computing; Workflow, DAM and MAM
- Recruited representatives to effectively sell business solutions to clients
- Oversaw project and management teams; and delivery experience driving business requirements, identifying gaps and omissions, and designing solutions
- Initiated development of relationships with Production Studios, O &O’s, Network Originators andBroadcasters
- Provided technology, Offline, RT, Eng and Spanish captioning
- Recruited 35 independent captioner’s and 60 translators
- Created new channels of revenue including 2nd screen, content marketing, social media, lead nurturing, lead scoring and marketing analytics
- Current client work included but was not limited to PBS, CNN, Crown Media, UAN, SDI, TV Guide, GSN