Direct content and programming oversight of 32 radio stations nationwide with formats ranging
from Rhythmic Top-40 to Adult Contemporary.Weekly conference call leadership with all
program directors to review strategic planning, promotional/marketing execution and determination of weekly music changes.Also:
·Project manager for the launch of over 15 successful radio station brands in
diverse markets and varying formats.Travel to markets to assure smooth product
·launch and ongoing management of station.
·Creation and/or oversight of direct mail, print, outdoor, TV, web and e-blast marketing
creative.Assured each station was presented consistently in all advertising, and all
on-air promos according to the station’s unique brand strategy.
·Created national contests for Cumulus Media stations twice a year for four years
including writing the majority of all promo copy and entirely overseeing the production
execution of individual packages.
·Designed and presented hundreds of perceptual studies and auditorium music tests.
·Created detailed strategic action plans from research data and study findings.
·Formed strategic partnership with Promo Only/Play MPE to provide Cumulus Media
with uncompressed, current and library song audio at no cost for HD conversion.
Also participated in product development calls for PlayMPE software.
·First to utilize Cumulus Media’s existing FTP server to distribute music to our stations,
saving the company substantial costs for shipping and distribution of new music product.
·Utilized same server to distribute emergency news during the 9-11 crisis to non-news-subscribing stations resulting in substantial savings