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Summary

MY STRENGTH

My strength is using my writing skills to help businesses market their goods and services via web copy, direct mail campaigns, landing pages, banner ads, corporate websites, press releases, blog articles, and new business pitches. Beyond that, I excel at looking at a business’s big picture to formulate a marketing communications strategy to best promote their brand and increase sales. 

I have a B.A. degree in English with Honors, excellent oral and written communication skills, am detail-oriented, thrive on multiple priorities, and have experience as a marketing writer for consumer businesses as well as professional service firms including CPA, law and real estate.

I have often been hired by professional service firms and other businesses for my ability to take complex business topics and, using my marketing, copywriting, storytelling, and journalistic skills, make them user-friendly, easily understood, and even entertaining when appropriate. Always, I keep in mind and underscore the human element--what basic need is the good or service providing; what problem is it solving; how is it making life easier and/or lucrative for the consumer, business owner or prospect. 


POSITIONS FOR WHICH I AM QUALIFIED

  •       Copywriter/Senior Copywriter
  •       Marketing Communications Manager
  •       Marketing Manager/Director
  •       Social Media Marketing Writer
  •       Content Editor/Creator
  •       Journalist/Editor/Proofreader
  •       Web Content Writer
  •       Promotions/Public Relations
  •       Marketing Consultant
  •       Business Development Writer

I HAVE WORKED IN THE FOLLOWING INDUSTRIES   

  • Entertainment
  • Toys
  • Restaurant
  • Appliance
  • Accounting
  • Automotive
  • Law
  • Real Estate
  • Direct Mail
  • Non-Profit
  • Retail
  • National Membership Associations
  • Media
  • Sweepstakes
  • Online Gaming
  • Journalism
  • TV/Motion Pictures
  • Auction

 SPECIALTIES   

  • Copywriting for marketing collateral, electronic and print communications
  • Fertile creator of promotional concepts
  • Compelling sales copy
  • Press releases
  • Blog articles
  • Banner ads
  • Web-branded material
  • Working in a fast-paced, collaborative environment
  • Copywriting for sales and customer service representatives
  • Exciting and memorable headlines
  • Internal employee communications
  • Communications and marketing strategy
  • Customized messaging strategy
  • Working in conjunction with senior management and boards of directors
  • Branding and PR
  • Strategic outreach to key audiences
  • Social media strategies for strengthening online presence
  • Speechwriting
  • Acting as liaison between department managers
  • Overseeing printing, graphic design, print production, and photography
  • Managing relationships with media/communications partners and vendors
  • Ability to work both independently and as part of a team
  • Excellent sales instincts
  • Expert understanding of visual design
  • Oversight and management of website content
  • Research and fact-checking
  • Coordinating seminars and special events
  • Explaining complex concepts clearly
  • Supporting CRM initiatives
  • Providing customized messaging strategies
  • Collaborating with all team members
  • Fertile new ideas generator
  • Sense of humor
  • Multitasking
  • Taking and processing constructive feedback
  • Working quickly and accurately

ADDITIONAL EXPERIENCE/SKILLS/HOBBIES

  •       Journalist
  •       Published Author
  •       Comedy Writer
  •       Public Speaker
  •       Storyteller
  •       Cooking/Exploring Restaurants
  •       Yoga/Meditation/Speed Walking
  •       Reading/Movies

Work History

Dec 2014Present

Creative Director

BNO (Bid Network Online)

In charge of writing all copy for this start-up online auction company (http://bno.com/), setting the company's tone of voice, writing style and personality used throughout all internal and external materials and documents. Work very closely with company’s CEO, COO and VP of Sales & Marketing.

Write, edit and proofread all copy content for website, weekly online promotions, emails, newsletters, blogs & web articles, digital marketing, marketing materials, sales sheets, auction scripts and descriptions, and social media channels. Generate content and come up with interesting articles and stories.

Sep 2009Dec 2014

Marketing Director

High Impact Marketing

Perform marketing consulting work for a variety of professional service organizations. Work includes:

  • Copywriting
  • Promotional campaigns
  • Website initiatives
  • Direct mail
  • Email
  • News releases
  • Internal and external newsletters
  • PowerPoint presentations
  • Editing/proofreading
  • Tutorials
  • Style guides
  • Policies and procedures manuals

Some of the companies for which this work was completed:  AppliancePartsPros.com; Caesars Palace—Caesars Interactive Entertainment; Consuli; Gotham Ghostwriters; Hollywood Burger; Kuity; Miss Professional; Miss Smarty Pants Enterprises; OUM; Posiba; Royce Law Firm PC; Rudoy|Fleck Attorneys; The Next Idea

Dec 2006Sep 2009

Marketing Communications Manager

Stonefield Josephson, Inc.

  • Worked with this CPA firm's Partners to maximize branding, business development and promotional campaigns for five offices in California and one in Hong Kong
  • Wrote copy and managed projects for advertising, direct mail, email, website, and publicity initiatives
  • Created news releases, newspaper and magazine articles, case studies and internal newsletters
  • Managed marketing department's budget, creative, vendors and photo shoots
  • Created and presented marketing PowerPoint presentations
  • Wrote and produced special material for President's speeches and Partners' retreats
Apr 2006Oct 2006

Senior Copywriter

KB Home

·Wrote copy for this national homebuilder's company's emails, radio spots,

        newspaper and magazine ads, and flyers for marketing department

·Proofread and edited all work above done by others

Jan 2005Feb 2006

Communications Editor

IHomeowners Inc.

·Created policies and procedures manuals for each department of this mortgage lead generator company

·Created tutorials for various departmental processes

·Created corporate style guide

·Created regular company eNewsletter

·Created any emails needed for customers and clients

Sep 2002Oct 2003

Manager, Marketing Communications

KCET Television

  • For this PBS member-television station in Los Angeles -- created, edited, approved, and managed the campaigns for all acquisition, retention and renewal marketing communication for Membership Marketing Department - including mail, email, pledge, sweepstakes, online, telemarketing, and on-air. Wrote and edited e-mailed and mailed newsletters
  • Managed production of direct mail collateral and telemarketing scripts
  • Liaison between KCET and outside marketing and mailing agencies to provide strategic and creative direction and keep campaigns on schedule
  • Directed and coordinated activities of membership marketing projects to ensure progress on schedule and within prescribed budget
  • Organized and participated in meetings for planning and development of new initiatives
Nov 2001Jul 2002

Senior Copywriter

The Vendare Group
  • Wrote marketing material for the firm's gaming websites, including promotional emails to players, website copy and newsletters, banner ads, and pitches to sponsors and affiliates
Jun 2000Aug 2001

Senior Copywriter

O'Melveny & Myers LLP
  • Wrote descriptions of this international law firm's legal practices, and wrote, edited and proofread attorney biographies for business development purposes for firm's website and for its marketing department
Mar 1995Apr 2000

Creative Director

U.S. Sales Corporation
  • Consistently ranked as top producer of this national mail order catalog company's most profitable mailing packages, creating new sweepstakes programs for the packages, which raised customer response 37%
  • Achieved status as most successful of 12 creators of sweepstakes programs in entire department
  • Originated and persuaded department to implement improved system of creating sweepstakes, which raised customer response 23%
  • Directed and approved work by artists, marketing directors, print buyers, and creative coordinators, resulting in successful programs which increased average customer order 28%
  • Created successful promotional materials, which increased catalog sales 19%
  • Worked closely with attorneys and company's legal department to assure compliance with sweepstakes and promotional laws, saving company millions of dollars in legal fees

References

Catherine Clinch CEO, Nuclear Family Films catherine@catherineclinch.com 323.424.4039

“I have known Mark Miller for nearly 20 years. He is exceptionally bright, thinks creatively and works well on teams. He has demonstrated significant leadership skills and is a positive addition to any working room. His professional skills are augmented by a facility for communication in both interpersonal and group settings. Mark would be a wonderful addition to your team and I make this referral with my highest recommendation. Please don't hesitate to contact me if you have any questions.”

Alan Griffith, Officer , Stonefield Josephson allan.griffith@marcumllp.com http://www.marcumllp.com/ 310-432-7407

“I always found Mark to be pro-active and enjoyable to work with. He was creative and very responsive to requests. Mark always went the extra mile.”

Michael Levine, Founder, LCO-Levine Communications Office mlevine@timewire.net http://lcopublicity.com/ 310-690-0950 x318

“As the author of nineteen books on business, communication, and marketing, I believe that I am qualified to recognize talent when I see it. I am comfortable in recommending Mark Miller as a savvy and reliable communications professional, whom I have known and respected for years. If you would like to speak further about his talent or qualifications, don’t hesitate to give me a call.”

Susan F. Sandler, Editor sandler.sue@gmail.com

“Mark wrote a report for us on a freelance basis about CPA firm marketing. His expertise in marketing and the subject matter was obvious; he also delivered with flair and style that made for a unique report. His creative suggestions enhanced the project, and as an added bonus, he is very funny! It was a most enjoyable experience and I hope to have the chance to work with Mark again as a writer, and also to interact with him as a marketer. Top qualities: Personable, Expert, Creative.”

Patrick Chylinski , Director at Rothstein Kass Business Advisory Services LLC pchylinski@rkco.com

“I highly recommend Mark. He is very professional, organized, and enjoyable to work with.”

Sidney Blum , Head of Audit, Beats by Dr. Dre itis1232003@yahoo.com http://www.beatsbydre.com/ 424-326-4684

“Mark greatly enhanced the firm's website that is widely regarded as among the most leading edge in the industry. See www.sjaccounting.com to view his work. Other accounting firms go to it to copy the material. Mark was always reliable and performed marketing materials on time. He was also forward thinking.”

Marty Rudoy , Attorney , Martin S. Rudoy, a Professional Law Corporation marty@rudoylaw.com http://www.rudoylaw.com/ 818-380-3088

“I recommend Mark highly. I've used his firm as experts in several cases and have never been disappointed. Mark is always responsive to my needs and those of my clients. I've worked with Mark over two decades in two separate industries.”

Lyne Noella , former Principal and Director of Corporate Strategy, Stonefield Josephson CEO at WavePlay LLC Lyne.Noella@waveplayllc.com http://www.waveplayllc.com/ 650-690-6150

“Mark’s creative excellence as a writer, communicator and idea man enhanced Stonefield Josephson’s image as an innovative, growing firm. Mark demonstrated excellent judgment and a leadership style that brought credibility to the marketing area of the firm, both in the eyes of the principals/personnel and the marketplace. During his time here, I challenged Mark to take increasing responsibility for the entire marketing function for the firm. He performed beyond my expectations in the development of our media buying plan, the coordination of our direct mail program, and producing our creative advertising program. Mark further accepted the challenge of providing personal marketing training to our personnel in various regions, and received positive feedback from those in his classes. Mark is a terrific asset: focused, communications-oriented and a wonderful writer. Mark's project management skills complement his creativity. Best of all, he has a terrific sense of humor. I hope to have the opportunity to work with Mark in the future. Mark was an enthusiastic ambassador for the firm and we were lucky to have him on board.”

My published business book

Education

B.A. with Honors

Franklin & Marshall College

My Journalism Samples

Marketing Samples