Mark Olson

Mark Olson

My Website

I have created my own website with detailed information about my Expertise, Qualifications, Work History, Testimonials and Professionals Awards.

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I seek a position as Chief Marketing Officer or Vice President of Marketing in the San Francisco Bay Area. I am typically hired to launch or transform a company, take it to the next level, or spearhead entry into new markets/channels.  A sample of highlights during my career includes:

  • Grew USA Capital from $275 million to $962 million in assets under management in less than two years, making it one of the largest U.S. private commercial real estate lenders.
  • Launched the IBM Personal Computer Company and built a $1.5 billion order backlog for its flagship Thinkpad laptop computer line in less than six months.
  • Led international public relations campaign for one of Japan’s largest computer conglomerates to win a high profile intellectual property dispute in the enterprise software industry.
  • Built to be the leading purveyor of packaged Las Vegas VIP nightlife entertainment; and, engineered acquisition of its largest competitor.
  • Won some of the most prestigious awards in marketing, public relations, and advertising.Accomplished cover stories in Fortune Magazine, Wall Street Journal, New York Times, San Francisco Chronicle, and USA Today.


I am an accomplished B2B and B2B2C marketing, communications and business professional with 15+ years of experience and proven expertise driving all aspects of marketing, branding, positioning, public relations, advertising, websites, events, trade shows, online marketing, demand generation, and competitive analysis.

My prior roles include President, Chief Operating Officer, Board Director, and Vice President of Marketing and Sales. I am highly skilled at identifying product and business opportunities, implementing marketing processes to achieve business objectives, and aligning groups across an organization to achieve these objectives. I also have considerable international experience.


  • 15+ years progressively senior marketing experience at Vice President or Director level in corporate and agency roles with B-to-B and consumer-facing companies from startups to Fortune 500 leaders.
  • 15+ years implementing advanced marketing, communications, and business development strategies and tactics in the U.S., Canada, Europe, and Asia/Pacific.
  • Self-starter with proven ability to multi-task and manage many parallel activities under tight deadlines in rapidly-changing entrepreneurial environments.Quick study who is not afraid to ask questions.
  • Strong business acumen and known for mapping marketing initiatives to corporate objectives.Strategically oriented and operationally savvy.Track record for creating markets and building brands.
  • Outstanding written and oral communicator.Articulate presenter and public speaker.Cool under fire in front of media, investors, VCs, customers and industry audiences.Excellent design and production skills.
  • Hands-on approach with track record of hiring and growing managers who excel individually.Built and managed cross-functional teams as large as 50 professionals; and managed teams across 8 countries.
  • Understanding of and experience leveraging web technologies, approaches, and analytics tools to establish and maintain e-marketing benchmarks, campaign analysis, and customer acquisition cost efficiencies

Throughout my career, I have demonstrated success as a versatile marketer who is strategically oriented and operationally savvy. I am willing to relocate immediately, at my own expense if necessary, for the right opportunity.

Work History

Work History
Jun 2004 - Jul 2007

Chief Operating Officer/Director of Marketing

USA Capital

One of the largest U.S. private lenders for commercial real estate projects, developers, and homebuilders.Hired initially to rebuild the company’s under-performing marketing function. Managed public relations, marketing and sales collateral, advertising, lead generation, branding, web sites, and interfacing with state and federal regulators. Named Chief Operating Officer and elected to board of directors in major expansion of responsibilities to manage restructuring of company, including sourcing of equity capital partners, managing disposition of existing loan portfolio, serving as company spokesperson to investors and media, and managing staff and operations.

Dec 2002 - Dec 2005

Director of Marketing and Sales, LLC

Start-up company that pioneered pre-paid VIP nightlife entertainment in Las Vegas. Hired to build the marketing and sales departments. Managed public relations, advertising, data capture, analysis, measurement and reporting. Wrote and designed majority of web site content.Sold and managed strategic partnerships with Las Vegas Convention and Visitors Authority,, and which resulted in sizable increases in site traffic, leads, and sales.Identified, qualified, and orchestrated acquisition of assets of largest competitor which immediately doubled business.

Sep 2001 - Sep 2002


Olson|Ballard Communications

One of largest public relations agencies in Las Vegas. Drove all business and services. Supervised 10 employees. Managed new business development, sales and marketing, financials, and human resources.Restructured services mix and repositioned firm as provider of strategic marketing, communications, and capital acquisition services.Co-founded Vegas Valley Angels venture capital consortium with Technology Business Alliance of Nevada.

Sep 1999 - Aug 2001

Vice President of Marketing and Sales, Inc.

Pre-sales startup company targeting internet distribution of security system closed-circuit television (CCTV).Developed and implemented all marketing, sales, and public relations programs. Wrote and produced marketing materials and media information; created company launch; wrote functional specification for product; created demo, corporate Web site, and documentation.Conducted market research; partnered with Product Development to create and refine hardware, software, and services. Recruited almost 300 dealers based solely on demo of prototype at launch.Achieved recognition by industry analysts and media as leading influencer, including page 1 coverage in The Wall Street Journal.Brokered sale to similar venture-funded company in Los Angeles.

Jul 1997 - Apr 1999

Vice President of Marketing

Company developed, sold, and maintained Constellar Hub enterprise software product.ManagedU.S. and European marketing, product management and marketing, ISV marketing, public relations, and marketing communications.Achieved buy recommendations from leading market analysts.Raised $18 million in private equity placement.

Jun 1995 - Jul 1997

Vice President of Marketing

Startup company that pioneered and developed data warehousing RDBMS market.Directed investor communications (post-IPO), corporate marketing, product marketing, business development, training, and channel marketing. Led nine direct reports.Positioned company as leading authority on data warehousing.Achieved 100 percent growth rate by year-end 1996, and successful IPO in January 1996; 3rd most successful behind Yahoo!



Bachelor of Science




Building and leading world-class teams.  Managing domestic and international online, public relations, advertising and events agencies.  Very hands-on and comfortable leading directly and indirectly.  Boardroom-level executive experienced at raising private and public capital.  Known for close working relationships with sales, business development, product development, finance, and corporate IT.


Establishing measurement and reporting systems and benchmarks to manage results, budgets and headcount to corporate revenue, ROI and market penetration performance goals.

Product and Service Roadmap

Utilizing customer, market and competitive research to provide data for development of new products/services.  Product evangelist to customers, prospects, and market audiences.

Marketing Communications

Driving award-winning media, analyst, and investor relations; events; trade shows; online and direct marketing; websites and collateral; presentations; demand creation; lead generation; internal communications; intranets/extranets; product launches; and, print, broadcast and online advertising.

Strategy and Planning

Developing strategic data-driven integrated marketing plans, budgets, and headcount aligned with corporate revenue and market share objectives.  Conducting market, trend, customer and competitive analysis.  Directing segmentation, messaging, branding, and positioning.  Creating market leadership.  Identifying key partnerships and acquisitions.