Retail Operations Director
The Sultan Center (Safeway) Jordan
The first and largest modern retailer in the Kingdom of Jordan comprising a multi-format (Hyper, Super, Wholesale, Neighborhood, Forecourt) customer offering across the country.
Scope of responsibility:
Development of the business alongside the local CEO to extend the company's market share and maintain its number 1 position across the country through implementation of world class operational standards.
Designed and implementing the strategic actions for change across the whole business.
Increased sales from negative 20% to positive 10%, despite increasing competition.
Improved audit results by 62% and 74% and was judged as best country for operational compliance.
Improved product availability from low 60% to low 90% despite supplier service levels of 75%.
Reduced employee turnover by 33% working across functions to improve employee morale, recruitment techniques, and introduced training and development initiatives.
Improved shrinkage from 2.1% to 0.72%
Improved cash flow through reducing stock holding from average 71 days to 39 days.
Introduced new documentation for due diligence and check lists for all departments.