Mark Lutz

Mark Lutz

Work History

Work History

Store Manager

Viking / Sun and Ski Sports

Managed ski and tennis shops in Toledo, Ohio and Orlando, Florida.

Aug 2009 - Present

Director of Commercial Sales

The Fitness Group

Director of Commercial Sales Team for the Northern East coast and Texas. Responsible for hiring, training, and development of sales team and implementing growth practices for the commercial business.

Dec 2008 - Aug 2009

Local Organizing Committee

Lance Armstrong Foundation

Member of the Local Organizing Committee developing all event operations of the 2009 Philadelphia LIVESTRONG Challenge.Specific area of focus for 7 of 9 months was corporate outreach, wingman recruitment, SAG recruitment, and course marshal recruitment.Event weekend assisted in registration managementfor packet pick up and SAG vehicle driver and coordinator during event.2009 was largest field ever by 30% and largest fundraising achievementwhile many similar events experienced a 15 to 20% decrease due to economic downturn during 2009.

2004 - 2008

Regional Sales Manager

Aerobics, Inc. dba PaceMaster

Managed sales and customer relationships with the company's largest specialty fitness dealer accounts, representing 44% of total revenues, along with other major national accounts. Built strong, lasting relationships with customers, providing sales training and support to personnel at all levels from store management to corporate buyers, sales managers, and business owners.  Consulted with senior management in product development of various cardio products including software, bio-mechanics, and cosmetics. 

  • Assisted in development of Virtual Reality Programs - the most advanced treadmill programs still exclusive to PaceMasterTM - using distance-based programming.
  • Managed the two largest accounts for PaceMasterTM in the U.S. out of three account managers, posting a 145% increase in my accounts over a two-year period.
  • Established and managed relationships with Runner's World, Consumer Reports, Consumer Digest, the LA Times, and other industry leading publications for Treadmill and Elliptical reviews, and frequently achieved the highest reviews in the fitness industry.
  • Developed dealer sales training programs that grew business for all the company's accounts.
  • Created Point of Sale (POS) posters, hang tags, and counter stands to tell the story and sell the product using key advantages of the PaceMasterTM brand.
1998 - 2004

Vice President Retail Products

Omni Fitness Equipment Specialists

Supervised and provided sales training for a team of 7 Regional Managers and 100 employees in Sales, Marketing, Purchasing, Customer Service, and Expense Control in 28 retail locations and 7 distribution centers across the northeastern U.S.

  • Led team to achieve 187% territory growth in 5 years and maintained positive growth in same store sales through 2003.
1991 - 1998

District Manager

http://www.nordictrack.com

Supervised retail managers in 15 locations across the Southeastern U.S.Developed seven of the “Top 10 MVP” sales associates in my region during my last two years.

Education

Education
1979 - 1983

Major in Marketing - School of Business

University of Toledo