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Summary

Accomplished and diverse marketing professional with track record of transforming target markets into real customers – building brands, businesses and revenue. Strong strategic, creative, customer-focused and hands-on marketing and business executive with exceptional track record of developing and implementing high-impact, cost-effective B2B, B2C and non-profit integrated marketing and communications that builds brands, businesses and sales at both well-established corporations and start-up/entrepreneurial organizations. Highly accomplished at transitioning to new industries/verticals. Consistently successful in building and leading collaborative teams to executive-quality campaigns. Well-versed in “traditional” and new media and marketing. For over two decades Mark Feldman has been creating and building brands, expanding membership, increasing ratings, growing sales, launching companies and accelerating success for leading and emerging growth companies. Comprehensive experience with well-known brands and icons (UPN, Talk show host Larry King, Cunard Cruise Line, Harlequin Books, RC Cola, ABC Radio, Paramount, Star Trek, Frasier, Home Improvement) as well as building new brands. Vertical experience includes trade association/non-profit, real estate, Internet, technology, media, entertainment, B2B software, start-ups/emerging growth companies and agencies (travel/hospitality, consumer products, wine and spirits)

Work experience

Mar 2008Present

Chief Marketing Advisor

Hanso Corporation
2007Present

Principal

MJF Consulting
20072007

Chief Marketing Officer

Global Trade Association
Feb 2002Nov 2006

VP/Marketing and Business Development

JBN Realty Investments/Washington Real Estate Investment Association
Feb 2000Oct 2001

VP/Marketing

Databid.com
19891999

Director of Marketing and Promotion

WDCA-TV/Paramount Television

Education

B.S.

Boston University

Skills

Expertise
• Branding • Integrated (New and Traditional) Marketing and Communications • Demand Generation • Customer Conversion • Media – New Media (online, Internet strategy, SEO, social media) and traditional media (TV, Cable, Radio, Print, Direct Mail) • Sales Promotion • Messaging • Creative Development • Strategic Alliances/Partnerships • Staff, Vendor and Financial Management • Campaign Development and Execution