Mark Goss

Mark Goss

Summary

Career Objective

I want to utilise my knowledge gained through study, life experiences and work experiences to broaden my skills and knowledge base of Marketing and Brand Management. I want to work within and succeed with an Australian icon brand.

Work History

Work History
Apr 2011 - Present

Banner Manager

Optimal Brand Management

Optimal Brand Management Banner Manager

The responsibilities of this role includes

-Coordinating the promotional offers for Optimal Pharmacy Plus and Optimal Vision Plus stores with total sales of over $115 million.

-The facilitator in ensuring that a focused, consistent message and presence in the marketplace for both brands and how they relate and interact with each other.

-In conjunction with the CEO setting the strategic marketing direction for Optimal Pharmacy Plus and Optimal Vision Plus and a developed marketing mix to support this direction

-Liaising with printers, distributors to ensure that promotional material and store collateral is printed and delivered to the right locations on time and within a budget

-Developing, preparation, delivery and evaluation of Marketing Projects

-Coordinating and being a facilitator in internal and external meetings

-Providing Marketing and presentation expertise for the buying team in dealing with suppliers

-Working on Local Area Marketing campaigns for individual stores and catering for the needs of up to 35 stores

-Assisting in the management and development of Optimal Pharmacy Online and Vision retail websites

-Creating a CRM program to create efficiencies in communicating with our customers

-Developing a social media strategy incorporating all the key online media customer touch points

-Developed and initiated a business weekly newsletter that over 900 staff read

-Initiated and developed a store design template

-Developing strong relationships with our Retail Managers and pharmacist franchisees by actively managing and responding to their needs

-Developing and coordinating public relations initiatives including the Perth Baby Show.

-Managing a $1.5 million Marketing Budget

-Coordinating marketing services and merchandise to ensure a catalogue and marketing promotional program runs continuously

-Working with inhouse creative designers to continuously maintain and improve the Optimal Pharmacy Plus and Optimal Vision Plus Marketing Offers

-Developing relationships with suppliers in regards to new product launches & instore activity

-Working with key medical associations for approval of advertising and strategic development, these include ASMI (Australian Self Medication Industry) TGACC (The Therapeutic Goods Advertising Code Council), ACCC (Australian Competition and Consumer Commission) and various state competition authorities.

Oct 2007 - Apr 2011

Marketing Manager

Pulse Pharmacy

Pulse Pharmacy, Roy Young Chemist & VitaminMe Marketing Manager

The responsibilities of this role included

-Coordinating the promotional offers for Pulse Pharmacy, Roy Young Chemist and VitaminMe with total sales over $300 million

-The facilitator in ensuring that a focused, consistent message and presence in the marketplace for all brands and how they relate and interact with each other.

-Setting the strategic marketing direction for Pulse Pharmacy, Roy Young and VitaminMe and a developed marketing mix to support this direction

-Regular Evaluation of Catalogue and Marketing Initiatives success by using quantitative and qualitative research

-Coordinating and being a facilitator in Internal and External meetings

-Working on Local Area Marketing campaigns for individual stores and catering for the needs of up to 80 stores

-Working directly or with a Media Agency to produce Radio campaigns, Print campaigns and TV commercials

-Assisting in the management and development of Pulse Pharmacy and Roy Young retail websites

-Managing and mentoring within the Marketing team in the achievement of both individual and team goals

-Developing Direct Mail and EDM to our loyalty customers and suppliers

-Developing and coordinating public relations initiatives including school fetes and trade shows

-Develop and coordinate sponsorship initiatives including Moonee Valley Race meetings and St Kilda Football club sponsorship events

-Managing a $3.5 million Marketing Budget

-Ensure that budgets, including income are accurately met

-Negotiate co-op and advertising space for catalogues, print and radio and with key suppliers

-Liaising with printers, distributors to ensure that promotional material and store collateral is printed and delivered to the right locations on time and within a budget

Apr 2006 - Oct 2007

Marketing Coordinator

Priceline

Priceline & Priceline Pharmacy Marketing Coordinator

The responsibilities of this role included

-Co-ordinate the promotional offers for Priceline & Priceline pharmacy

-Working on Local Area Marketing campaigns for single stores and up to 280 stores

-Working with a Media Agency to produce Radio campaigns, Print campaigns and TV commercials

-Developing strong relationships with Priceline Buyers, Buying assistants, Divisional leaders and the broader Merchandise team

-Liaising with printers, distributors to ensure that promotional material is printed and delivered to the right locations on time

-Working with creative designers to continuously maintain and improve the Priceline Marketing offers

-Review and make recommendations for catalogue distribution areas with respect to new stores, new markets and pharmacy inputs.

Education

Education
Feb 2000 - Jun 2002

Bachelor of Business Marketing

Monash University Caulfield
Feb 1994 - Nov 1995

Associate Diploma of Marketing

Swinburne Tafe

Catalogues

Branding & Design