Marketing Communications Manager
Paradigm Learning, Inc.
Responsible for the development and execution of Paradigm’s marketing and communication strategy including the development of opt-in house lists, e-mail lead-nurturing programs and online marketing campaigns.
Directly responsible for the creation of company’s website, social media strategy, online newsletters, award-winning emails, landing pages, microsites and blogs.
Responsible for the implementation and management of several cloud-based software platforms that handle CRM (Salesforce) and marketing automation (Pardot).
Secured interviews with key Fortune 500 (clients) companies to develop webinars, podcasts, client stories, industry awards and media placement opportunities.
Selected and coordinated the placement of third party online advertising, SEO and PPC campaigns.