Diana L. Blackburn
- Tampa US-FL
- [email protected]
Responsible for the development and execution of Paradigm’s marketing and communication strategy including the development of opt-in house lists, e-mail lead-nurturing programs and online marketing campaigns.
Directly responsible for the creation of company’s website, social media strategy, online newsletters, award-winning emails, landing pages, microsites and blogs.
Responsible for the implementation and management of several cloud-based software platforms that handle CRM (Salesforce) and marketing automation (Pardot).
Secured interviews with key Fortune 500 (clients) companies to develop webinars, podcasts, client stories, industry awards and media placement opportunities.
Selected and coordinated the placement of third party online advertising, SEO and PPC campaigns.
Planned, developed, and implemented online marketing and PR strategies that aligned with the specific goals of each client, and reached targeted industry and national audiences. Pioneered Internet marketing, media, advertising, promotional, and strategic marketing development. (Clients including Paradigm Learning, King Knight Communications, and Mediza Advertising, HR Focus, Teasdale Advertising).
Directed the vision, development, and launch of marketing and branding strategies to fuel visibility and profitability. Led a team of 12 creative and marketing staff members. Administered a $700,000 marketing budget and oversaw timelines, vendor relations, and client management. Partnered with new product development teams to design packaging and logos and ensure consistent messaging. Secured high-value national and industry media placements.