Custom

Awards 2006 Tech PR Idol Award 2nd place (O'Keeffe & Co. PR Agency award; 200+ entries) 2006 Outstanding Website Award from Web Marketing Association

--Copywriting earned a score of 8.5 out of 10, compared to the WebAward average of 7.5 and the software category average of 7.2

Summary

Award-winning marketing and public relations professional with close to 10 years of experience in PR agency, public, and private company settings.Specific expertise in technology and software marketing communications.

Independent marketing and public relations consultant and copywriter with an excellent track record in marketing/PR strategy and campaign execution for business-to-business and business-to-government technology companies.

Work History

Work History
Jan 2006 - Present

Principal

MarCom Ink, LLC

MarCom Ink, LLC - B2B B2G Technology Marketing Communications Consulting & Copywriting

Strategic marketing/PR consultant and copywriter for business-to-business and business-to-government technology companies and creative agencies worldwide

  • Develop strategic marketing and PR plans including quantifiable goals, objectives, tactics, budget, timeline, and evaluation processes based on SWOT analysis, competitive analysis and other research
  • Perform all aspects of project management and plan execution on behalf of clients, including coordination with trusted partners for graphic design, printing fulfillment, and web design needs

Research, write, and edit client marketing and PR materials on an individual project basis if consulting not required, including annual reports, bios, brochures, bylined articles, customer case studies, emails, event materials, newsletters, presentations, press releases, website content, white papers

Expertise in search engine optimization of written materials and websites

Write and edit materials in AP, Chicago or other style as requested by clients

Oct 2005 - Dec 2006

Public Relations Manager

Parature

Parature is a leading provider of Web-based customer support software and consulting services

Managed all media and industry analyst relations and drove strategies for these areas

  • Media and analyst relations activities consistently generated 30+ sales leads per quarter
  • Created strategic PR plan for announcing company’s series A venture capital funding, met all goals and objectives

Researched and secured interviews with target business and technology media and analysts to educate them on Parature and hosted Customer Relationship Management (CRM) software offerings

  • Press coverage included the Washington Post, Washington Business Journal, Smart CEO magazine, CRM Magazine, 1to1 Magazine, DM Review magazine, Campus Technology magazine
  • Industry analyst coverage included Gartner, Forrester, AMR Research, Jupiter Research, Yankee Group, Nucleus Research

Designed, wrote, and edited press releases and marketing collateral including bios, brochures, bylined articles, customer case studies, emails, event materials, newsletters, presentations, video demonstration scripts, website content, white papers

  • 2006 WebAward for Outstanding Website, presented by Web Marketing Association (Parature corporate website). Copywriting earned a score of 8.5 out of 10, compared to the WebAward average of 7.5 and the software category average of 7.2.

Secured executive speaking opportunities at national and local conferences and workshops; ghostwrote speeches and presentations

Directed event planning and execution activities for two multi-day 100+ attendee customer conferences

Jan 2001 - Sep 2005

Public Relations Manager

http://www.webmethods.com

webMethods, once a public company and now part of Software AG, is a business integration software provider

Worked closely with Director of PR to develop quarterly and yearly corporate PR goals and media strategy objectives; consistently achieved goals set

Researched and secured interviews with target business, technology, and industry vertical media for C-level to mid-level management

  • Press coverage included BusinessWeek, Wall Street Journal, Washington Post, Washington Business Journal, CIO Magazine, InformationWeek, Federal Computer Week, Government Computer News

Coordinated with V.P. of Investor Relations to develop quarterly fiscal earnings press releases and conference call scripts for CEO and CFO

Identified, wrote, and edited PR and marketing materials including annual reports (10K), bios, brochures, bylined articles, customer case studies, press kits, press releases, website content, white papers

Coordinated media activities before, on-site, and following three multi-day 1,000+ attendee customer conferences

Sep 2000 - Jan 2001

Account Executive

Crosby-Volmer International Communications

Crosby-Volmer is a public relations agency offering communications counsel to local, national, and multi-national organizations and associations

Developed media strategy and execution plans for technology, executive recruiting, and non-profit organizations

Researched and maintained target media contact lists for each client

Pitched story ideas to national, regional, and local media

Coordinated with client in-house PR teams to write executive bios, press releases, press kits

Education

Education