Summary

Transformative leadership and relentless focus on the customer experience:  Success factors for a track record delivering breakout brands and growing companies in hyper-competitive industries facing disruptive change.  Classic and digital marketing expertise with broad P&L and M&A experience.  

A collaborative leader highly effective managing multi-geographic teams for U.S., French, Dutch, British, Canadian, and Israeli companies.  Strong business, technology, and supply chain fundamentals have shaped accomplishments across the Americas, EMEA, and APAC from companies across a range of technology, electronics, communications, healthcare and beauty, retail, and hospitality industries.

Work History

Work History

National Marketing Consulting, Corporate Marketing Communications, Channel Marketing

Selected for key sales and business development roles with national marketing consulting companies, and positions in corporate marketing and communications.Experience includes advertising, direct marketing, P.R., channel and partner marketing, affinity, and loyalty programs, incentives, collateral, retail merchandising and store roll-out, promotions, and conferences, and trade-shows/events in consumer and B2B technology, travel, hospitality, healthcare, cosmetics, fashion, and automotive.

  • S & H Motivation, Regional Sales Manager
  • EIM, Director Business Development
  • AT&T, Promotions Manager
  • American Bankers Association

ZING   Chief Marketing Officer, Boston, MA                                                                                   

Tapped to grow the global consulting consortium post 9/11.  Laser focus on the customer experience as the competitive advantage offering revenue growth and market share major retailers.  Go-to-market strategies included brand, channel, and communications programs incorporating traditional, online, and social media into the marketing mix.  ROI-measured performance was key to triple-digit growth with clients in technology, travel and hospitality, home improvement, cosmetics, healthcare, and retail in a challenging economy.

                                                                                   
2006 - Present

VP Global Marketing

Oxy Systems, Inc.

oxysystems  Vice President, Global Marketing 

Lead marketing focused on the brand, partnerships, IP, and communications. 

  • Fully integrated the brand with rock star application suite, phling!® -  the first mobile P2P social network music service - as part of the customer and partner experience. 
  • Executed a multi-agency search (U.S./Europe) followed by a successful rollout 
  • Defined a new category. 
  • Developed a partnership with media giant, Edipresse driving a subscriber base and revenue.
  • Recipient  of the 2007 Red Herring100 and the2008 Mobile Advertising & Marketing Award (MAMA).      
1999 - 2002

VP Global Brand Marketing

Comverse Technology

Comverse  Vice President Global Brand Marketing, Boston, MA

Recruited to transform the diversified holding company’s brand in the broadband multimedia and mobile space.Built a team in Boston, London, and Tel Aviv developing a game-changing strategy and a consumer focus leading trends in personalization and social media. Revenue doubled - $750M-$1.5B, increased shareholder value 600%, and ranked on Business Week’s Info Tech 100 3-years running.

  • Bold brand strategy redefines a company facing margin pressure, commoditized products.Repositioned the company reshaping the value proposition from an engineering solution to a strategic C-level  one.Integrated the strategy into the product launch process helping define/penetrate new categories,expand  mobile demographics, and increase M&A opportunity.
  • Innovating a demoralized organization delivered a powerful 360º brand. Top-down buy in and introduction of a staff/agency structure following negotiation of the first-of-its-kind global inter-agency agreement (Omnicon Group):An accelerated rollout, triple digit increase in brand awareness, reduced expenses 55% maximizing creative/media investments,and a three-fold productivity increase.
  • Reset the organizational compass delivering brand traction from the inside-out. Connected corporate silos introducing cross-functional teams and a marketing intelligence platform with collaborative e-tools to track, analyze, and measure the brand against top, bottom line objectives.Incentives, communications helped create a talent magnet for industry stars.
  • Thought leadership, P.R. changed the industry debate. Breakout messaging and sponsorships exponentially increased visibility and coverage by industry/Wall St. analysts and the media.Payoffs:Tier 1 alliances, first-time industry forum leadership, and accelerated expansion into China with selection to China’s Technology Initiative,personally awarded by President Jiang Zemin.
  • Led shift to e-business.Delivered a user-centric, constituent-wide web strategy and platform.Introduced micro-sites showcasing products and transactional portals shifting business transactions and customer service programs to the web.PayoffsThe ability to refine the user experience, leverage data into new revenue opportunities, expand category penetration, and reduce GNA expense.
1996 - 1999

Director Marketing Communications

Philips

Royal Philips Electronics, Amsterdam, The Netherlands; Paris, France

1.  Director, Global Brand Marketing Communications1997-1999

Royal Philips Electronics/Lucent Technologies Joint Venture (Philips Consumer Communications)

Selected to lead the brand integration for the largest JV of its kind, build the post-integration brand team, and serve on the Global Ideation Council.Held P&L responsibility for a $110M budget delivering a high-impact brand, advertising, media, market intelligence, and online marketing.Helped the division reach $2.5B in revenue with a double-digit increase in brand awareness.

  • Spearheaded the JV integration.Successfully managed a highly political situation while consolidating channels, customers, products, multiple marketing groups, and IP assets in a compressed period.Developed/deployed an interim identity and global advertising helping retain employees and 100% of customers while expanding distribution into mass merchants and drug store retailers.
  • Segmentation and breakout ideas grew awareness double digits.The first to associate communications devices with lifestyle attributes successfully reaching new demographics and facilitating new category expansion.Leveraged the growing influence of the web to deliver a global ad campaignintroducing the now standard practice of integrating traditional and online media.Tapped into the growing emphasis on the environment taking an early lead in the design and global rollout of eco-centric packaging.
  • Groundbreaking programs, market feedback, and an e-channel expanded distribution.Launched www.philipsconsumer.com with integrated e-commerce.Developed a unique customer experience integrating P.R. and advertising with cross-division, cross-aisle retail and online promotions.Introduced customer feedback tools creating the engine for a CRM program.Realized strong gains in highly competitive markets topping 70,000 global retail outlets.
  • Sponsorship marketing drove visibility and expansion into new categories.Leveraged the convergence of entertainment, sports, and technology into standout global merchandising through partnerships with entertainment giants Jerry Bruckheimer and other film, TV, music, and sports alliances including Disney, PolyGram, NASCAR, and The World Cup.                                              

2.Director, Americas Marketing Communications1996-1997

Recruited to drive the launch of the wholly owned Philips division in the U.S. and Latin America.Built a team responsible for sales, channel, and consumer programs including P.R., advertising, market intelligence, merchandising, product launch, and trade shows/events, with revenues reaching $50M in Year One.

  • Put Philips on the map.Developed and executed a successful launch at the Consumer Electronics Show (CES) under extraordinary circumstances.Leveraged show exposure into a highly effective P.R. program resulting in on-going high-value coverage across a full range of trade and national media including The TODAY Show, The Wall Street Journal, and National Public Radio.
  • Kick-started brand awareness by bringing ideas to market first:New ways to tell the story successfully launched:Prepaid mobile Phone-In A-Box at national retail and direct-to-customer TV; phone-based voice recognition, and; a 24-hour global warranty exchange service.Awareness accelerated pick-up by major carriers and retailers helping to overtake competitors Sony and Panasonic.

Education

Education

Multiple Universities

EDUCATION

  • University of Colorado B.F.A. [Fine Arts Business, Honors]
  • Wharton Executive Education, Financial Marketing
  • Columbia University Executive Marketing Program
  • Hong Kong University of Science & Technology Executive Program