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Marsha Williams

Marketing Coordinator | Marketing Assistant

Professional Experience

Nov 2007Present

Executive Assistant, Marketing & Global Sales

Smith Inc

Provide administrative support to the VP of Worldwide Sales and the Directors of Marketing and Global Operations, managing schedules/calendars and overseeing event logistics. Field internal and external inquiries and drive satisfactory issue resolution. Report payroll information for 31 marketing and logistics staff. 

  • Maintain accurate database of all dealers and distributors to streamline communications.
  • Manage travel and meeting arrangements including sourcing vendors for catering, booking hotel and transportation accommodations and procuring visas for foreign travel. Execute itinerary changes.
  • Process and code expense reports and obtain authorization for payment of 20+ invoices weekly.
  • Support Regional Sales Managers with ad hoc projects, including purchasing marketing merchandise for distribution to prospective clients/leads.
  • Secure necessary signatures on Dealmaster discount forms to facilitate deal closure.
  • Procure show badges and prepare visa invitation letters for global distributors in preparation for the annual NAMM Show.
Jul 2006Jun 2007

Administrative Assistant

Jones & Co

Support two Senior Partners, blasting monthly marketing letters to a database of over 250 prospects. Prepared monthly attorney letters on case statuses and compiled expense reports. Fielded telephone calls and resolved complex inquiries. Arranged international and domestic travel itineraries. 

  • Prepared correspondence, including client engagement letters.
  • Set up all client files in company database for efficient tracking.
  • Conducted Internet research on background information for approximately 50 clients.
Aug 1996Feb 2005

Internal Communications Officer/Marketing Assistant

Indigo Inc

Supported marketing and corporate communications across the organization, traveling to Paris, France Headquarters as needed. Organized on- and off-site team building activities and traveled frequently across locations to adopt best practice methods. Liaised between cross-functional teams and department, facilitating discussions with subject matter expert. 

  • Successfully delivered critical change management communication during company restructuring.
  • Launched and implemented “Leader for Tomorrow” management project with guidelines from corporate headquarters to over 1,000 employees 6 months ahead of schedule.
  • Reinvigorated and enhanced company image and content for the quarterly newsletter.
  • Coordinated the successful launch of “Open Day” event for over 2,000 attendees.
  • Assisted with the design and content of branded publications including flyers, brochures, badges, invitations and other printed marketing designs.
  • Collaborated in the execution of trade shows and exhibitions with cross-functional teams.
  • Served as member of a team selected to work with public relations agency, Ogilvy PR to arrange press conferences/releases, quarterly financial results and annual meetings.
  • Spearheaded Corporate Social Responsibility (CSR) events within a community serving over 3,000 people.
Aug 1991Aug 1996

Executive Assistant to the Managing Partner

Jones & Jones

Prepared proposals for prospective clients for the Business Development team and oversaw departmental budget through the effective tracking of expense items on dashboard. Coordinated local and international travel and prepared expense reports for staff. Accurately invoiced clients for all completed projects. 

  • Organized several international conferences with over 100 senior KPMG partners from around the world.
  • Led the implementation of KPMG Image System (KIS) 6 months ahead of schedule; introduced across the organization worldwide.
  • Assisted the Executive Selection division in screening resumes and shortlisting prospective employees for scheduling interviews.

Education

2012

Bachelor of Science, Marketing

California State University

Relevant Coursework: Consumer Behavior, Marketing Management, Marketing Law, Marketing Economics, Market Research, Sales Management, Business Law, Strategic Management, Micro/Macro Economics, Financial/Managerial Accounting

20032005

Courses in Journalism

United States International University

Creative Writing, Principles of Advertising, Theories of Mass Communication, Intercultural Communication