Lead Product Marketing Manager
ENTERPRISE MOBILITY MANAGEMENT
Successfully steered full lifecycle product marketing management, developing and implementing strategy for enterprise mobility management solutions, including VMware’s AirWatch, Good Dynamics, Samsung KNOX and Apperian MME portfolios.
- Drove rapid expansion of market for flagship offerings – AirWatch and Good EMM Solutions, expanding market reach by 20% within 90 days, within federal and state government sales channels.
- Successfully launched enhancements to AirWatch, significantly increasing market penetration.
- Achieved 50% increase in revenue, Q2 2014, for AirWatch, equivalent to $8M+.
- Played a key role in AT&T achieving recognition as AirWatch’s largest reseller through the provision of support to Sales and Sales Overlay team to drive key new logo wins.
- Led the ideation/GTM strategy for Samsung KNOX resale and co-led Vendor Resale Agreement negotiation attaining a most favored nation (MFN) position expected to result in the lowest vendor costs without any minimum license commitments.