Summary

• Astute, decisive leader recognized for achieving outstanding bottom line results. Proven ability to quickly build strong relationships with internal and external teams, motivate partners, and achieve success. • Produced and implemented integrated marketing campaigns in the Enterprise, Midmarket, SMB, Retail and Consumer segments; extensive consumer and business experience across multiple industries, including the Education, Financial Services, Real Estate and Healthcare sectors. • Led the top producing marketing and sales teams at Palm and Microsoft to secure $30 million in incremental revenue.

Work History

Work History
Oct 2006 - Present

Senior Product Marketing Manager

Palm, Inc.
Created domestic and international marketing programs for direct and channel partner sales and marketing teams; managed outbound marketing for new product launches on worldwide basis, including messaging and launch planning. Extensive consumer and business experience across multiple industries and platforms. Established go-to-market business strategies for six Palm phones across three mobile operators/carriers; exceeded revenue objectives by 37%. • Established go-to-market business strategies with domestic and international carrier partners for Palm phones; exceeded revenue objectives by 37%; generated $50M revenue in first 6 months. • Created lead generation programs that provided direct and channel partner sales teams with over 300,000 unique leads; increased lead generation responses by 72%. • Led cross-functional product launch marketing teams; reduced time-to-market planning and execution by eight-weeks and saved $850,000 in costs. • Produced five-competitive analysis reports that incorporated “battle card” and “selling-against” guides for sales teams. Created business cases and executive dashboards that resulted in 11-major customer conversions with incremental sales of $9 Million dollars. • Developed six-channel and partner sales campaigns. Built high-impact sales tools, including white papers, case studies, ROI Calculators and product evaluation programs that resulted in incremental sales of 1,200 phones. • Frequent spokesperson, educator, speaker and presenter at public relations, webinar, industry, and trade events; contributed and quoted in the Palm Blog and in industry and trade publications.
2004 - 2006

Business Development Manager

Maritz, Inc.
Managed ten sales and marketing executives for a leading marketing consultancy; created impactful incentive and loyalty marketing campaigns. • Created and executed business development campaigns that produced profitable cross-selling opportunities; increased revenue by 31%. • Generated market segmentation studies across horizontal and vertical sectors; designed market campaigns that resulted in four-major account sales. • Developed strategic relationships with major international accounts; increased customer satisfaction ratings by 39%.
2001 - 2003

Global Strategic Manager III

Microsoft Corporation
Led the top-producing national marketing and sales team; sold more than $30 million sales to major corporations, public sector and universities. • Developed and executed marketing and sales strategies and objectives that exceeded revenue and sales objectives and increased annuity licensing by 57%. • Created and delivered business strategies, channel partner programs, and training courses. Produced and delivered marketing strategies, presentations and product demonstrations that resulted in five-enterprise- technology conversions. • Organized six-Executive Roundtables; produced 14-system-wide conversions from competing technologies.
2000 - 2001

Senior Account Manager

Microsoft Corporation
Planned, organized and conducted regional marketing and sales activities that generated the deployment of Microsoft solutions and services; increased product and services revenues from $2.6 million to $10.3 million. • Marketed and sold Microsoft solutions by developing consultative business relationships with C-Level executives; increased channel partner engagements by 57%. • Led implementation and integration consulting on Windows 2000 Active Directory, WAN/LAN and infrastructure technologies for government and education customers. Assisted the Northern California District win the “District of the Year” award. • Deployed organization-wide technology solutions to Stanford University, University of California, California State University, California Community Colleges, and local state and agencies; resulted in a 1.2M-seat license agreement -- the largest single license agreement in Microsoft history.
1999 - 2000

Director of Sales and Marketing

Fiserv, Inc.
Managed a team of six-marketing and sales executives for a leading financial-services technology provider; won seven new customers from key competitors. • Maximized profits and exceeded revenue forecasts by 42%; increased sales from $2.8 million to $7.3 million. • Designed and implemented integrated marketing campaign that exceeded marketing objectives and increased customer retention by 32%. Created and delivered project management plans for national and regional territories that increased market share by 28%.
1997 - 1999

Director of Distance Education Services

Convene.com
Created and marketed distance education solutions for a venture-capital funded eLearning consultancy. • Increased market share by 29%; improved sales from $0.6 million to $3.1 million.

Education

Education

Minor

Eastern Illinois University
1982 - 1987

BA

Eastern Illinois University