Senior association and non-profit professional, specializing in strategic communications and government relations
Trilingual (French, English, Spanish) 13+ years experienced relationship builder in public relations, lobbying, social media, stakeholder relations in roles as a Stakeholder Liaison, Senior Communications, Membership Recruiter, and Association Management Consultant.
Advanced skills in association/ non-profit strategy planning in governance, public affairs, board/ employee relations, marketing communications, advocacy and public relations. Accredited in Public Relations, Co-Author of Online PR and Social Media for Not-for-Profits and Associations.
- Member Services & Retention: Membership Recruitment, Donor Loyalty, Donor & Sponsor Recruitment
- Grassroots Advocacy Campaign Design: Direct marketing, Email campaigns, Advocacy Group coordination, eAdvocacy
- Media Relations & Public Relations: Social Media, Press Releases, Marketing Communications, Media Training, Public Relations Plans, Strategic Communications Plans, Public relations crisis management
- People Management & Human Resources: Employee Retention Campaigns, Human Resource Planning
- Stakeholder Relations: Focus Group Coordination, Stakeholder Engagement, Employee Communication, Brand Reputation, PR Strategy, Community Consultation, Stakeholder mapping
- Government Relations: Lobbying, Public Affairs, Regulatory Affairs, Meetings with Members of Parliament, Issue management, Policy Development
- Marketing/ sponsor strategy: Online marketing, Sponsorship, Advertising, Marketing design, Social marketing strategies
- Internal Communications: Corporate communication, Employee engagement, Effective communication skills, Communication skills training, Staff communication, Interpersonal communication skills
- Change Management: Project management, Risk Management, Business management, Non-Profit Governance / Association Governance, Organizational change, Turnaround Management
- Social Media Strategy: Social networking, Viral marketing, Social media optimization, Online marketing strategy, Social media monitoring, Social media public relations
- Budget Management: Project management, Financial management, Project management tools
- Grant Writing: Non Profit Fundraising, Government grants, Proposal writing, Non profit grants
- Organizational Leadership: Change management, Organizational development, Leadership Skills, Team leadership