Mark Britton

Mark Britton

Work History

Work History

Sr. Marketing Manager

Gartner, Inc.

The worlds leading information technology research and advisory company serving CIOs and senior IT leaders in corporations and government agencies.


·Development of marketing strategies, budgets, detailed plans and all related materials for events in NA and EMEA regions to meet aggressive revenue goals

·Management of internal and external creative support staff in development of print and electronic communications

·Recognized for presentation of new ideas and initiatives which improved campaigns to delivering maximum results

Achievements: Recognized 107% of revenue goal for Midsize Enterprise Summit Portfolio in 2007. Launched innovative webinar marketing campaign increasing qualified leads by 50%. Lead onsite sponsor renewal program (VIP Day) resulting in sales team closing 100% of program participants in 2008.

Marketing Director

United Business Media

Integrated IT channel media, events and services company serving the global technology channel and direct to end user markets. Producer of Techweb, CRN and ChannelWeb.


·Strategic leader in development of Through Partner Marketing Demand Generation Business Unit

·Development and execution of multi-touch marketing campaigns

·Trained internal sales staff on product offerings and positioning to market

·Successfully delivered qualified lead pool to internal sales department

·Database analytics and segmentation strategies

·Social media marketing

Achievements: Through an aggressive email/online marketing campaign successfully delivered a lead pool to the internal sales department resulting in a 100% increase in qualified leads for 2010.

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.


·Led marketing efforts designed to accelerate revenue and productivity for the field through an integrated approach aligned to the focus areas of the Business Unit, Industry, or Initiative.

·Developed and executed integrated marketing campaigns comprised of lead generation, lead acceleration, awareness, and retention elements.

·Generated content including white papers, sell sheets, presentations and blog entries to position SAS as the leader in the analytics space.

·Provided campaign planning and strategy associated to a analytics; developed the program details, designed and executed on the recruitment strategy, and communicated the effort accordingly to the sales and product marketing teams.

·Defined the appropriate marketing channels, elements, and strategies associated with marketing goals of the campaign.

·Management of external partner relationships

Achievements: Successfully worked with the Economist to produce a series of white paper assets which positioned SAS as a trusted leader in the Business Intelligence/Analytics Space. Developed and maintained a mutually beneficial relationship with the International Institute for Analytics (IIA) to yield a recurring webcast series in conjunction with multiple white papers on topics relative to SAS messaging.

Executive and Partner Marketing Manager

SAS Institute
Mar 2011 - Nov 2012

Marketing Director

IDG Enterprise

IDG Enterprise brings together unique editorial brands (CFOworld, CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences.


·Management of Computerword, CSO, InfoWorld and ITworld brands

·Responsible for setting the marketing strategy, including social media and PR activities for events ranging from one-day conferences for IT professionals to multi-day national events

·Management of 5 marketing staff ranging from entry level to sr. manager

·Management of external marketing partner resources

·Identify, innovate and execution of marketing strategies

·Design and management of custom event solutions for Intel, Redhat, ServiceNow, Verizon, HP, IBM and many more.

Achievements: Successfully launched first mobile app for Computerworld. Rebranding of the Computerworld events portfolio including the Premier 100, SNW and BI & Analytics events. Increased operational efficiencies within the marketing department through internal process improvement and external partnerships.




Middlesex Community College


Daniel Webster College
Sep 2004 - Sep 2005


Leiden University