Mark Cohen

Mark Cohen

Work History

Work History

Special Assistant to the Press Secretary

Carter/Mondale Presidential Campaign

State Coordinator

Carter/Mondale Presidential Campaign

Special Assistant to the Appointments Secretary to the President

The White House/Executive Office of the President

Executive Director of Communications

Greater Miami Chamber of Commercer of Commerce

Directed communications for one of the nation’s largest and most respected chambers of commerce. Responsibilities included: member communications, media relations, speechwriting, and meetings and special events. Major accomplishment: Wrote and produced the organization’s first year-end multimedia report.

National Political Director & National Field Director

Cranston for President Campaign

Directed all primary campaign political activities. Managed a staff of 45 and a monthly budget of $150,000. Major accomplishment: Slated delegates for the candidate in 49 of 50 states.

Special Assistant

Office of U.S. Sen. Alan Cranston

Wrote, edited, designed and produced official constituent newsletter for Senate Office. Initiated plans for a direct-mail campaign targeted to specific demographic and interest groups in the California constituency.

Vice President

Bendixen & Law Political Consultants

Wrote and produced all firm documents, including campaign plans, poll reports, marketing brochures and business proposals. Planned and directed public opinion polls for a national television news network and its Miami affiliate. Oversaw all financial and administrative operations. Managed a staff of one and an annual budget of $3 million.

Vice President/Public Affairs

Citibank F.S.B./Citibank (Florida), N.A.

Directed all public affairs activities for a $4 billion-asset bank subsidiary. Responsibilities included: media relations, corporate contributions, community relations, cause-related marketing programs, Community Reinvestment Act compliance, government relations, speechwriting, presentations and employee communications. Managed a staff of six and an annual budget of $1 million. Major accomplishment: Established interrelated philanthropic, community relations, media relations and government relations programs that delivered nationally recognized results.

Director/Public Affairs & Communications

Jackson Memorial Hospital

Directed all public relations and corporate communications programs for a 1,500-bed public teaching hospital. Responsibilities included media relations, issues management, video programming, employee communications, community relations, publications, special events, speechwriting, speakers bureau and translation services. Managed a staff of nine and a budget of $1 million. Major accomplishment: Following passage of a special tax supporting the hospital, positioned the hospital as both a quality institution and vital safety net provider.

Vice President/Corporate Communications

VITAS Healthcare Corporation

Directed all public relations, corporate communications, marketing communications and research programs for the nation’s largest hospice provider. Responsibilities included local, national and trade media relations; employee communications; crisis communications; issues management; publication design and production; special events; speechwriting; and research services. Managed a staff of nine and a budget of $1.2 million. Major accomplishment: Created and coordinated comprehensive external and internal communications programs supporting a planned acquisition of the company.

Feb 2010 - Present

Director of Communications

American Academy of Actuaries

Direct all public relations, marketing communications, publications, membership communications, advertising, social media, and video production activities for the public policy voice of the 17,000-member U.S. actuarial profession. Responsibilities include message development; website development and maintenance; magazine and newsletter production; speechwriting; development, design, production and rollout of marketing communications and collateral materials; video production; advertising development and placement; national and trade media relations; social media; issues management; and crisis communications and planning. Manage a staff of six and a budget of $1,100,000. Major accomplishments: update and migrate a 12-year-old website to a content management system architecture, create digital advertising campaigns, launch video programming initiative, launch new member digital newsletters, and revise and update long updated membership collaterals.

Jan 2002 - Apr 2009

SVP/Communications & Public Relations

VITAS Healthcare Corporation

Served as the Chief Messaging Officer for the nation’s largest provider of hospice services. Responsibilities included: message development; local, national and trade media relations; crisis communications and planning; issues management; video production; advertising development and placement; design, production and rollout of marketing communications and collateral materials; website development and maintenance; employee newsletters and campaigns; national employee recognition programs; speechwriting; and research. Managed a staff of eight and a budget of $2,000,000. Major accomplishments: Wrote and produced the company’s first-ever television and radio commercials; managed re-branding of company; researched and produced comprehensive weekly issues management report; expanded local and national media coverage; published the first hospice corporate social responsibility report; developed a comprehensive toolkit and presentation to assist and guide staff in how to respond to objections arising from the company’s status as a for-profit hospice provider.

Jan 2000 - Dec 2001

Executive Director/Public & Media Relations

Cleveland Clinic Foundation

Directed all public relations and crisis communications activities for one of the nation’s largest, most highly regarded referral hospitals and academic medical centers. Responsibilities included media relations support for published research and clinical breakthroughs; management of local media relations activities; public relations support for rollout of new programs and services; development and maintenance of the “Press Room” on The Cleveland Clinic’s website; issues management; and crisis communications. Managed a staff of six and a budget of $700,000. Major accomplishments: Launched The Cleveland Clinic’s own video news reports on http://www.ccf.org/ to counter declining coverage by local newscasts.

Dec 1996 - Dec 1999

Director/Public Relations & Marketing

Wuesthoff Health Systems

Served as Chief Messaging Officer for an integrated healthcare system in East Central Florida. Responsibilities included local and regional media relations; advertising and marketing; employee communications; crisis communications; issues management; community education; corporate contributions; publication design and production; special events; speechwriting; volunteers and physician referral. Managed a staff of eight and a budget of $1.3 million. Major accomplishment: Planned and implemented comprehensive communications program to support highly contentious multi-year disputes with larger competitor centering on certificate of need and antitrust issues.

Education

Education
Jun 1977 - Aug 1979

Bachelor of Arts

The American University
Aug 1974 - Dec 1975

University of Iowa

64 hours completed toward Bachelor of Arts degree

Summary

An experienced, successful strategic communicator with a broad background in public relations, marketing, corporate social responsibility and public affairs working across several industries with some of the nation’s leading employers in their respective fields.QUALIFICATIONS

  • Ability to weave key messaging and positioning statements throughout all communications initiatives
  • Innovative marketer committed to cost-effective solutions
  • Significant hands-on experience in crisis communications and media relations
  • Excellent writer and editor
  • Record of leadership and staff development

ACCOMPLISHMENTS

  • Reinvigorated aging corporate brand standard
  • Wrote and produced first national broadcast media campaign for post-acute healthcare provider
  • Handled numerous pubic relations crises, including natural disasters, mergers & acquisitions, federal fraud & abuse investigations, legal-regulatory disputes, and bioethical controversies
  • Developed innovative messaging platform to re-position for-profit healthcare provider operating in a field dominated by non-profits
  • Earned national media coverage on broadcast and cable networks, major newspapers and magazines
  • Authored first-ever corporate social responsibility reports for both non-profit and for-profit organizations

Interest

Politics & Current Events

Classic Movies

Classic Jazz

Folk Music

Hockey