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Passionate & Strategic Marketing Manager - Experiential, Brand & Events

  • 15 years of experience driving award-winning events, holistic programs, memorable brand engagements. 
  • Unique blend of deep technical and broad tactical skills, across project/program/product management and events.
  • Team player driving iconic brands, products & campaigns such as the HTC One, HTC Quietly Brilliant, Beats Audio, Exchange Server, Outlook, and Dolby.
  • Effectively foster communications and align diverse stakeholders such as C-level executives, partners, customers, agencies, and sponsors.
  • End-to-end ownership of strategic Tier 1 events such as CTIA, CES, and TechEd with a meticulous focus on design to showcase technology products. 
  • Complex budget management up-to $10M.
  • Razor-sharp focus designing creative, immersive experiences that bring products and brands to life.
  • Adaptive and creative designer of memorable brand activations sized from 10-100K attendees.

Strategic & Creative Senior Marketing Manager

I’m a strategic and creative marketing manager with an unusually broad set of marketing skills.  I have experience ranging from PR, to integrated marketing, as well as event and experiential marketing.  I’m an ideal match for a company who needs a ‘Swiss Army knife’ type of employee who can offer a broad amount of expertise and who also has a voracious appetite to learn and grow.

Working on both the agency and corporate side for more than 15 years provides me with a very balanced perspective.  As an award-winning marketing manager, I approach my job with a dedication and passion.  Many of the products that I’ve worked on have literally changed the world in which we live.  My experience includes driving global brands & products such as the HTC One, Beats Audio, Microsoft Exchange Server, and Dolby Laboratories. 

I love working strategically and I’m not afraid to roll-up my sleeves and do anything needed to get a job done.  I’m a team player, skilled budget manager and negotiator, obsessive marketer and a creative/strategic thinker who is self-motivated, and enthusiastic.

Core Competencies

  • Product Messaging
  • Launch Events
  • Brand Messaging
  • Events and Trade Show Management
  • Experiential Marketing
  • Mobile Devices/Technology
  • Team Leadership & Engagement
  • Marketing Campaign Design
  • Creative Problem Solving

Work experience

Jun 2014Present

Account Director

MSH Consulting
  • Marketing Programs: Successfully establish and implement comprehensive marketing plans featuring high-touch, rapid-result plans for clients including Dolby, TPG, JC Flowers, Blue Cross/Blue Shield, and HTC America.
      • Budget Management: Develop and administer complex budgets for clients up to $10M.
        • Strategic Consulting: Conduct in-depth mid-program analysis for clients in order to propose and implement corrections and realignments to drive program success.
        Mar 2010Jun 2014

        Senior Marketing Manager, Retail Marketing, Integrated Marketing

        HTC Americas
        • Strategic Planning: Directly advised the President selecting opportunities and scope marketing programs. Partnered with leadership defining unique engagements raising market share by 7.2%.
        • Executive Leadership: Partnered with President and C-Level leadership defining unique engagements designed to increase brand awareness, customer loyalty, and drive customer retention levels to 90+%
        • Channel Marketing: Create and executed global GTM marketing plans with key strategies that included consumer research, segmentation, positioning, messaging, life cycle pricing, channel marketing programs & promotions.
        • Event/Trade Show Management: Develop comprehensive event strategy for North America. Ownership at key industry events including CTIA and CES. Reduced operational costs by 11.9% annually. Received award for 2011 CTIA booth design.
        • Campaigns/Marketing Plans: Collaborate and advise marketing managers on opportunities including CRM, Social Media, Retail/POS, and Dealer channels. 
        • GTM Readiness: Drive retail, and field marketing teams to launch readiness with precision execution.
        • Brand Messaging Campaigns: Develop memorable marketing programs for innovative products such as HTC Sense, HTC Incredible, EVO, and the HTC One as well as the HTC YOU campaign.
        • Strategic Sell-in Meetings: Create sophisticated, intimate, and visually-rich environments with precision messaging driving to $25M+ in sales.
        • Spend Reduction: Reduced event expenses by up to 20% on budgets up to USD$1m by closely monitoring spend, identify value-adding opportunities and negotiate cost-saving solutions.
        Jun 2007Mar 2010

        Senior Account Manager

        Key Events, Inc.
        • Registration Manager: Design and develop multifaceted online registration systems for clients. Created mobile instant polling platform enabling both real-time attendee analytics and evaluation.
        • Event Planner: Develop proposals for corporate clients, including strategic options with unique experiences and multiple price points. Responsible for creation of standardized proposal formats and budget templates used across company.
        • Account Manager:  Creative shape-shifter acting in a variety of roles from Lead Event Manager, to v- team support member on multiple styles and types of events ranging from charity fundraisers to high-touch executive excursions.
        Sep 2003Jun 2007

        Event Manager

        Impact! Events, Inc
        • Strategic Planning: Provide analysis of engagements for maximum product adoption.  Analyze and recommend scope of participation.
        • Sponsor/Partner Manager: Manage show sponsors and partners to complement overall, show, business strategy, and marketing goals.
        • Budget Management: Create RFPs including estimates, status, purchase orders, invoices and final reconciliation maintaining cost management.
        • Conference Management:  Manage all aspects of meetings, conferences, and trade shows. Serve as the single point-of-contact for events up to 15K attendees.
        Feb 1995Sep 2003

        Product Manager

        Microsoft Corporation
        • Product Marketing: Manage product positioning and key messaging to increase product sell-in and drive adoption. Develop content and delivery strategies of the product throughout lifecycle.
        • Launch Strategy: Managed strategic deployment activities for events such as TechEd (15K attendees), Worldwide Partner Conference (10K), etc. 
        • GTM Collateral: Create vertically-targeted collateral for field and customer use. 
        • Press/PR Relations: Facilitate key relationships with industry publications to create positive exposure. Managed review tours, and print reviews driving Exchange Server to 115M seats and +$750M annually.
        • Partner Management: Fostered 1:1 relationships with key partners such as Dell and HP to drive product adoption.
        • Courseware Development: Define and create cohesive technical support courseware.  Developed MCP exams and overall MCP program for Microsoft.
        Jan 1995Jan 1995

        ATS Metadata

        The following data represent skills and key words designed to specifically support alignment of my work history to ATS systems.  While they are not included as exact text-strings within my resume text, they are applicable to my experience and skill set. Please feel free to ask me about how my experience maps to these skills.

        Multi-task, Multi-tasker, HR, Senior Manager, Internal Customers, External Customers, Product Development Cycle, Startup, Complex Projects, Contractors, Contract Negotiation, Develop Presentations, Business Development, Partner Marketing, Media, Events Manager, A/V, Beverage, Billing, Contracts, Event Management, Hotel, Liaison, Lighting, Presentation, Target Audience, Transportation, Work Collaboratively, Event manager, Program Management, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneNote, Cloud Services, SaaS, Vendor Relationships, Trade Shows, Field Sales, Manage Budgets, Manage Vendors, Reporting, Ability to Prioritize, Cross-Functional Teams, Detail Oriented, Organized, Plans, Requirements, Customer Service, Marketing Strategy, Market Research, Drive Messaging, Analytical, Analytics, Customer Insights, Mobile Apps, Mobile App, Android, Product Management, Training, Competitive Research, Marketing and Sales, Product Roadmap, Mobile Applications, Identify New Opportunities, Marketing Events, Partnership, Proactive, Proactively, Swag


        Customer Experience, Event Coordination, Marketing Executive, Presentation, , Product Knowledge, Customer Requirements, Metrics, Budgeting, Internal Stakeholder, World-class, Decision Making, Accountable, Collaboration, Consistent, Dedicated, Driven, Excellent Interpersonal Skills, Passion, Self-starter, Management Experience, Vendor Management, Communicate Effectively, Box, DropBox, OneDrive, Time Management, Team Management, External Partners, Conduct Site Visits, Negotiate Contracts, Industry Procedures, Task Management, Executive Management, Provide Direction, Verbal Communication Skills, Integrated Marketing, Internal Stakeholders, Lead Product Launches, Articulate, Analytical, Public relations, Mobile Platforms, Program Development, Project Management, Branding, Corporate Marketing, Creative Approach, Excellent Communication, Solving Problem Telecom Market Strategy, Manage Budgets, Product Video, Marketing Project, Budget Development, Partnerships, Negotiating, Fast-paced, Fast-paced environment, strategic events, meeting planning, meeting facilitation, Event Planning, Strategic Events, Attention to detail, Results-oriented, Problem-solving, Teamwork, Collaborative, Logistics, Monitor Budgets, Operations, Procurement, Hands-on