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Mark Waterworth

Sales Director


Accomplished Director successful at leveraging career experience to enhance organisational sales, productivity and efficiency by effectively directing and supporting operations, services and solutions.

Work experience

Aug 2015Present

Sales Director

TFI Europe Ltd
  • Designed the financial model for a new business unit.
  • Prepared programme operating budgets, budget reports and other financial performance reports.
  • Developed strategies, tactics, sales plans and profit targets
  • Examined marketing material with the consumer perspective in mind to build sales and expand key client base.
  • Monitor KPI's and Sales Metrics
  • Completed Sales forecasting, market trend evaluation and strategies.
Feb 2015Aug 2015

Business Consultant

FishNoChips Ltd
  • Wrote and Implemented the complete Operational and Sales Process for a Aquatic retailer
  • Monitor KPI's and Sales Metrics
  • Developed a comprehensive training programme for new sales associates.
  • Reviewed operational records and reports to project sales and determine profitability.
  • Provided Sales Consultancy for bespoke tank builds, attended customer sites to plan and design.
May 2014Feb 2015


All The Leisure Ltd
  • My role was to set up from a greenfield site a new specialised Off Road Bike retail unit, I have been involved in the whole conception of the business plan, securing geographically ideal premises along with negotiating business relationships with suppliers and Manufacturers and Importers.
  • I have developed and brought online the e-commerce website which works in conjunction with the epos system.
  • I have dealt with all aspects of the marketing of the unit and brand development and awareness within the market place.
  • Reviewed operational records and reports to project sales and determine profitability.
Aug 2009May 2014


  • I was tasked to re invent and launch a closed down 1000 capacity Late Licence bar and Nightclub.
  • I created the brand and theme and planned the refit of the twin scene venue.
  • I negotiated and project managed the whole conception from start to finish working with contractors to achieve the required results within the time frame and in budget.
  • I worked with suppliers and secured profitable buying deals for the Unit and maintained profitability.
  • The unit is still profitable after nearly six years trading in a very difficult and depressed market.
  • Increased Turnover from £4000 a week to £26000
  • Monitor KPI's and Sales Metrics
Jul 2007Aug 2009

Managing Director

MDW Leisure Ltd
  • I initially started working with Amber Taverns to launch a new flagship venue based in Stoke on Trent.
  • I worked with the Operations Director to plan and design the theme and operation of the new venue.
  • I developed the marketing plan and negotiated with suppliers and contractors to launch on time and within budget.
  • I developed all the staff training manuals along with the H & S documentation and payroll.
  • I worked with Amber for the next 18 months to take a further 6 units from a greenfield site to a fully functioning and profitable operation.
Dec 2002Jun 2007

General Manager

Honeycombe Leisure PLC
  • As GM I was responsible for the Preparation and enforcement of annual budgets for an established leisure unit.
  • I developed and was responsible for Company Marketing & Promotions as well as budgets, payroll and H&S.
  • I was able to work efficiently under pressure and meet the PLC financial objectives.
  • I established strong vendor relations and negotiating abilities to secure buying deals which enabled increase in GP.
Aug 1999Sep 2003

Sales Director

Net Consult BV
  • I was employed to develop a new sales team within a Dutch IT recruitment company, I was responsible for the Preparation and enforcement of annual budgets.
  • I developed the documentation to teach and promote a team of Call Centre Operatives and Sales Consultants which enabled the sales team to meet goals and objectives.
  • I wrote the documentation for the staff training on IT knowledge of networking, LAN, WAN, Telecoms I was active in the recruiting, developing, inspiring and retaining high performance team members.
  • I used my Strong networking, business development & relationship management skills to negotiate with new Blue Chip clients such as BT, IBM, Cisco Systems, AT&T.


O Level

Lowton High School
Maths, English Literature  & Language, Biology, History, French, Music


Jun 1986Jun 1989

City & Guilds

London Institute
Sales & Marketing Management 


  • B2B sales
  • Decisive
  • Empowers high-performing sales teams
  • Strong interpersonal skills
  • Budget development
  • Performance evaluations
  • Project management
  • Product development
  • Deadline-orientated