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Summary

I am an experienced senior marketing and vendor relationship management professional with skills in developing channel marketing strategy and sales relationships with manufacturers in the digital media, broadcast, post production and general information technology spaces.

Throughout my career, I've demonstrated my business development and marketing skills through a long track record of successfully developing new strategic partnerships in a wide range of industries: from large broadcasters, post production companies, business research firms to information technology companies. I've achieved and exceeded objectives through creativity, determination, collaboration and developing strong strategic relationships both inside and outside of my organization.

Work experience

Tekserve/T2 Computing, Inc.

2011Present

Senior Marketing & Vendor Relations Manager

- Currently developing partnerships and marketing strategies utilizing channel enablement resources from strategic hardware, software and services vendors: including, EMC, Cisco, HP, Apple and Dell among others.

- Work with technology partners to develop messaging on how their products and solutions solve business problems for our customers. That messaging is then used for training the T2 sales team on the product and in marketing messages to our customer base.

- Work collaboratively with sales and marketing teams to create demand generation programs: including targeted email and tele-prospecting campaigns, webinars, educational and networking events.


- Utilize channel relationship expertise to assist in driving key sales opportunities.

- Instrumental in generating over $10M in closed sales in the last 12 months.

Apple

20092011

Business Manager

- Managed, trained and developed small and medium sized business sales team for the Brooklyn, Staten Island and New Jersey markets.


- Oversaw go-to-market strategies, including retail staff training and development, vendor events and developing relationships with local service providers.

Economist Intelligence Unit

20052008

New Business Development Executive

- Oversaw the development of new partnerships and client relationships in the technology sector.


- Managed the development of thought leadership content, events and lead generation campaigns for Fortune 500 companies.

- Responsible for negotiating with senior level executives from large technology firms including Adobe, Alcatel-Lucent, BT, Cisco, EMC, HP, Qualcomm, and Salesforce.com, among others.

JCC of the Greater Five Towns

20032005

Marketing Director

- Developed marketing and promotional material for all agency activities.


- Developed donor relationship programs and managed key relationships.


- Successfully requested over $200,000 in grants for programming and marketing activity.

Education

Walsh College

19901995

BSBA

Marketing

Skills

Strategic Partnerships

Uncover strategic partnerships and develop relationships with technology manufacturers.

B2B Marketing

Skilled in developing B2B lead generation campaigns, events and other digital marketing activities.

Salesforce.com

Experience building out Salesforce workflow and acting as system administrator for a sales and services organization of 50 people.

Portfolio

T2 Computing NAB Show Tours