Principal Consultant & Chief Magnifier | Public Relations/ Communications | Government Relations
Action Strategies (Lobbying, Public Relations & Communications for Non-Profits and Associations)
Founded Public Relations, Strategic Communications & Government Relations consultancy joining management teams of non-profit, industry association & government clients:
►Social Media Strategy, Stakeholder Consultation & Partnership Engagement, Marketing Communications, Strategic Communications/ Public Relations
►Media Relations: Client press coverage success includes Fox News, Macleans Magazine, the Toronto Sun, CFRA (Ottawa), & CJAD (Montreal) Radio.
►Government Relations, Lobbying Government, Grassroots advocacy: Managing grassroots advocacy and membership engagement campaigns, research policy initiatives, Regulatory Affairs, social media in government relations advocacy.
►Marketing Communications & Public Relations: Leveraged positive press coverage, Internet public relations & organized events, Fundraising, Sponsorship & Development Support
Fédération de la jeunesse canadienne française: Communications Plan Strategist, Spring 2009
Canadian Paralympic Committee: Chief of Communications, June 2007-April 2009 Senior Management & Strategic Planning Team Member oversaw External Relations & Communications:
Lead & managed up to 7 public relations staff
Integrated various communications strategies into business plan with staff reporting higher levels of job satisfaction & business objectives exceeded.
Negotiated advertizing, sponsorship, & broadcast/publishing rights deals
Linked 13 different outreach campaigns under strategic communications plan that tied business efforts into direct deliverables staff understood & acted upon
Brought 22 different brands into a consolidated platform.
Spokesman before French & English National Media
Coordinated parliamentary caucus presentation with presence of Minister for Sport
Canadian Ski Council: Public Relations Consultant, Nov. 2007–Feb. 2008
NAIMA Canada: Public Policy Researcher, Government Relations Consultant, Aug. 2006–Nov. 2006
Full project list available on request