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Work experience

Mar 2008Present

Key Account Manager

Robor Tube


To bring marketing and cross selling opportunities across the Robor group together to capitalise on synergies to produce specialized outcomes

Development, update and presentation of marketing and training material

Continuous planning and developing monthly strategic marketing activity plans to achieve monthly sales targets

Translate strategic marketing plans into operational marketing initiatives to ensure optimal marketing mix for long-term sustainability (Contributing to and developing the Marketing & Strategic plan and ensuring the positives outcomes of those strategies)

Manage business and marketing analysis and align to operational marketing initiatives to keep abreast of steel industry trends (Use of media, industry publications or informal sources to monitor, track and interpret trends in the Steel Industry)

Promoting Brand Awareness by means of product knowledge presentations and site visits

Coordinating & hosting of the Robor suite at Ellis Park

Report writing, feedback and information sharing within the MarketingDepartment

Developing new business & Monitoring sales statistics

Develop and communicate competitor assessment in the steel industry and identify opportunities to enhance communications to our customer base

Conducting market research and analysis within the industry (Competitor Analysis)

Personal Achievements:

MDWT Leader in the sales team

Youngest KAM ever at the Tube division

Jun 2002Mar 2008

Engineering Planner

Robor Tube


Analyse and evaluate key performance indicators (KPIs) (Maintenance plan, Staff and Mill Utilizationn, Department Expenditure and Budgets, Costs) to measure areas of positive performance and to identify areas where improvement is required, implementing action where necessary.

Extract historical data using relevant systems; analyse and interpret it, using the information for Planned shutdowns and Preventative maintenance.

Work Orders & Feedback on dMS.

Maintaining & expanding engineering Service and Planned Service Module on BAAN

Conducting weekly maintenance meetings on behalf of our business unit.

Developed the Planned Service module on BAAN, from inception to commissioning the system.


Certificate in e-marketing

USB, Quirk

  • Digital Strategy
  • Creating Digital Assets: Online Copy, Websites and Mobi Sites
  • Social Media and Viral Marketing
  • WebPR and Online Reputation Management
  • Customer Relationship Management and Email Marketing
  • Affiliate Marketing
  • Engagement Via Mobile Phones
  • Paid Media: SEO, PPC and Display Advertising
  • Web Analytics and Conversion Optimisation
Jan 2008Nov 2011

Diploma in Marketing


Certificate in Marketing (Level 1)

Principles of Marketing

Macro Economics

Micro Economics

Principles of Business Communication

Principles of Business Management

Principles of Business Law

Higher Certificate in Marketing (Level 2)

Statistical Analysis

Marketing Communications

Consumer and Buyer Behaviour

Practice of Marketing

IMM GSM Diploma in Marketing (level 3)

Financial Aspects Of Marketing

Marketing Research

International Marketing

Marketing Strategy

Jan 2007Nov 2007

Practical Project Management

Unisa, SBL




Strong communication skills
Marketing Research, Development and Analysis capabilities
Marketing Strategies
Internet and technology savvy


Objective: To secure a marketing position within the marketing department, at a leading company. I strive to work in an environment that challenges me to push the boundaries of conventional thinking and inspires me to grow and create new possibilities for myself and those around me.

Key Strengths & Attributes•Envisioning and executing plans and strategies for growth and to meet business objectives •Passionate about life experiences and pushing for positive results with energy and enthusiasm •Driven to consistently put in focused, single minded efforts in order to achieve results

Skills•Results Focused - I recognize opportunities and risks in order to achieve the desired results. •Self –Management - I always approach my career with a ‘can do’ attitude. I manage my responsibilities and challenges at work by managing my time, adapting to the changing environment and using my resources, initiative and drive to plan and deliver.

Why I have chosen marketing as my future? I believe and know I will do my utmost best to achieve the highest results. I love meeting new people and have exciting ideas. I’m organised and driven by pressure. Marketing is essential to any business success. Marketing is my passion and I have set goals for myself and know I will reach them.

I am available within 30 days and will consider all suitable positions.



Social Media

Digital Marketing

Marketing Strategy