Download PDF

Summary

I am an international marketing / communications professional with 20 years of experience in developing innovative ways to improve organizations through empowerment initiatives that create positive changes for all stakeholders.

CORE QUALIFICATIONS

  • Over 10 years of experience in non-profit management, manufacturing, and international marketing - with the last 6 years focused on public health improvement projects in the Caribbean.
  • Experience in healthcare, manufacturing, communityleadership, sales and portfolio management, project management and logistics, business accounting, workforce development, and grassroots organizing.
  • Proven track record of structuring, closing and managing complex deals with multiple variables.
  • Proficient in a variety of software platforms including Microsoft, Google, Photoshop, Primavera Project Management, Dreamweaver, Joomla, WordPress, InDesign, Publisher and Salesforce.
  • Living experience in the Americas, Europe, and Africa. Working experience in Germany, France, Mexico, United Kingdom, Cuba, Dominican Republic, Haiti, Guyana, Puerto Rico and the United States.

Work History

McAuley Ministries

2021Present

Executive Director

McAuley Ministries is a grant-making non-profit that serves in the spirit of the Gospel as a compassionate and transforming, healing presence. We commit resources and work collaboratively to promote healthy, safe, and vibrant communities.

  • Plan, direct, implement and evaluate the organization's day-to-day operations and ensure that all operations of the foundation are carried out in accordance with applicable laws governing private foundations.
  • Develop the budget and oversee the prudent financial management of the organization's funds.
  • Work with the board of directors to create innovative, collaborative projects that promote equity, social justice and community empowerment.

Pittsburgh Mercy Health Systems

20162020

Compliance, Privacy and Risk Officer 2017- Present Project Manager, Quality Department 2016

Pittsburgh Mercy is a people-centered, integrated health care home and family of care.  The organization provides help - and hope - to the Pittsburgh community's most vulnerable populations: people experiencing physical and behavioral health challenges, intellectual disabilities, homelessness, abuse, and other forms of trauma.

  • Responsible for integrating a culture of integrity and ethics that drives the organization's compliance objectives.
  • Managing the organization's policies and procedures 
  • Spearheading quality improvements in the administration department's procedures, workflows, controls and measures

Global Links

20102016

PROGRAM OFFICER

Global Links is a medical relief and development organization dedicated to supporting health improvement initiatives in resource-poor communities and promoting environmental stewardship in the US healthcare system.

  • Developed strategic growth plans for the International Medical Aid Program in the Caribbean region. 
  • Negotiated complex projects with key partners, such as the Pan American Health Organization, Ministries of Health, local governments, and private investors.
  • Managed a US$1.75 Million project portfolio where 20% was generated in earned revenue through new partnerships and client relationship building.
  • Coordinated the entire life cycle process from conducting and evaluating needs assessments from recipient hospitals selecting the appropriate medical materials to match the specific needs of the recipient institutions; identifying and securing project funding; developing team plans for the recovery, preparation and packaging of project materials; executing the logistics for each project; to working with recipients to evaluate the quality of each shipment; and completing grant and financial reporting for foundations and donors.

Accomplishments

  • Managed Help Haiti Heal, a project launched in 2010 in response to the aftermath from the January earthquake. The project is a multinational collaboration with the Ministry of Health in Haiti, the Pan American Health Organization, Brazil and Cuba, that supports 23 hospitals in 10 departments in Haiti. The Cuban Medical Brigade operates the hospitals hand in hand with the Haitian Ministry of Health. Global Links' role has been to help maintain the hospital supply chain to ensure continuity and quality of care in the network. To date, Global Links has provided US$1,458,208.84 of medical furnishings, equipment and supplies - a return of investment of 255% and an efficiency rate of 250 Haitians served per each US100 investment.
  • Worked with Sisters of Mercy, Catholic Health Partners, Trinity Health International, and Hospital Sisters Mission Outreach on a project that is rebuilding the St. Joseph Mercy Hospital in Guyana, which was severely damaged by a fire in 2010. Started in 2012, the project aims to not only restore the previous functionality of the hospital but also provide new capabilities that will enhance the institution's sustainability. To date, Global Links has helped to refurbish the Maternity and Patient Wards.
  • Managed the Cuban Medical Aid Program through two Post-Disaster projects and complex inter-governmental relationships. The first, completed in 2011, was the closeout of assistance to the provinces of Pinar del Rio, Camagüey and Las Tunas following Hurricanes Gustav and Ike. The second, started in October of 2012 and still on-going, provides assistance to the province of Santiago affected by Hurricane Sandy
  • Led Global Links participation in Interaction's NGO Aid Map to increase the amount of publicly available data on international development and humanitarian response by providing detailed project information through interactive maps and data visualizations.

Marketing Manager

New Century Careers is a non-profit that specializes in assisting local manufacturing companies to find, retain and develop skilled workers. The company is a leader in applying predictive modeling to workforce recruitment.  

Responsibilities included managing and improving the predictive models for business-to-business and business-to-consumer marketing ; improving the ROI from the media mix; managing direct mail campaigns including database mining; budget management; event management; web management; and collateral production including design and print management.

Accomplishments

  • Managed a Business to Customer Predictive Recruitment Model and recruited over 300 students for its tuition-free MANUFACTURING 2000 programs that provides individuals with the ability to start a new manufacturing career offering family-sustaining wages and benefits. Model is based on predictive analysis of direct marketing and advertising mixes.
  • Developed a US$250K Business Relationship Management system that allowed New Century Careers to build better customer retention models for its MANUFACTURING 2000 PLUS program. Model has increased customer base from 56 to 152 and increased gross margin five-fold. 
  • Co-managed the 2005 and 2007 National Apprentice Competition that generated over US$85,000 in donations and established key relationships with new corporate contributors such as Kennametal, Inc. Funds raised covered all event expenses and netted approximately US$20,000 in profit each year. Event was featured in key media such as the Pittsburgh Business Times, the Washington Post and Teens OnQ. 
  • Increased enrollment in the Pittsburgh Chapter National Tooling and Machining Association Apprenticeship program by 36% despite declining trends in national enrollment numbers in apprenticeship programs.

Marketing Coordinator

Bacharach, Inc. is a world leader in the design, manufacture, and service of advanced equipment for the measurement and detection of gases and liquids.

Duties included collateral design and print management, company catalog design and management, establishing media plans, press release distribution, building media relations, coordinating trade shows and corporate events, budget management, and developing community relations. Position required understanding of the HVAC and automotive aftermarket businesses, and involved coordination with the Product Managers for new product design, costing and market introductions.


Accomplishments

  • Implemented a marketing structure for 3 divisions in less than 6 months after company had lacked a marketing department for 2 years.
  • Used rumor-mill tactics, web promotion and low-cost advertising to introduce to market a low-cost combustion analyzer. Product achieved year 1 sales forecast in only 3 months. Marketing investment was under 10% of total sales.

Communications Manager

ALSTOM Power Conversion (Became Converteam and is now part of General Electric Power Conversion) provides electrical automation solutions to a wide range of industries, including metals production, marine, mining, electro-chemistry and process industries.

Accomplishments

  • Maintained marketing expenses under 2% of sales despite growing marketing activity.
  • Coordinated a successful Open House to promote company's relocation to a larger facility. Open House united the company’s employees and their families with the company's key customers, vendors, trade media and the local community. Efforts were recognized with a Certificate of Achievement for outstanding performance.
  • Implemented company’s external communication plans, maintained corporate communication standards, and developed better internal communication procedures. Duties included establishing media plans, press release distribution, building media relations, coordinating trade shows and corporate events, budget management, and developing community relations. Position required coordination with 6 corporate offices and reporting to 4 management levels.

Commercial Assistant

Provided commercial assistance to the Vice President in the areas of commercial reporting, contract turnovers, e-commerce development, and implementation of business practices to develop a subsidiary office in Monterrey, Mexico. In the year 2001, the Monterrey office was closed due to difficult economic conditions in Mexico.

Accomplishments

  • During its 5-year existence, the operation grew from a 2 employee, one contract operation to a 6 employee, 5 contract operation, generating over US$10 Million in sales.

Contract Administrator

Led project management of contracts under US$3 Million such as the design and start-up of a Static Var Controlplant in Monterrey, Mexico. Provided proposal and contract administration assistance to develop a subsidiary office in Monterrey, Mexico.

Accomplishments

  • Implementation of Primavera project scheduling software to the contract control process.
  • Collecting 75% of $500K in company bad debts from Mexican customers.
  • Training the Monterrey office Contract Administration staff.

Jr. Contract Administrator

Assisted Project Managers with management of project automation projects, performed market research and provided proposal assistance.

Accomplishments

  • Developed an Access-based change management database to help project managers control the impact of project changes on final project margins.
  • Assisted to develop a Start-Up business plan for the subsidiary office in Monterrey, Mexico.

Education

La Roche College and RedR

20142014

Certificate

Global Development and Humanitarian Aid

Duquesne University

19921996

B.S.B.A

International Business Marketing Degree with a Minor in German.

Summa Cum Laude.
Dean's List Scholar 1992 - 1996
Chancellor's Award Scholar 1992 - 1996

Professional Affiliations

North Hills Ebony Women, Member

2013 to Present

Society of Contemporary Crafts, Board Member

and Governance Committee

2011 to Present

Pittsburgh Cultural Trust, Education /

Community Engagement Advisory Board Member

2007 to Present

Latin American Cultural Union

Board Adviser

2010 to Present

President 2007 to 2010
Dance Coordinator 2005 to 2007
St. Benedict the Moor Church, Pastoral Council Member 2004 to 2013
CORO Civic Leadership Public Allies, Board Member 2006 to 2012
Acculturation for Justice and Peace Outreach
Board Adviser 2006 to 2011
Volunteer 2003 to 2010

LANGUAGES

Fluent in English and Spanish. Basic knowledge of German. In the process of learning French.

Interests

Arts, Science and Technology, Corporate Branding, Public Health, Community Empowerment, Social Justice, Diversity, Cross-Cultural Communication, Folkloric Studies

Skills

advertising, budget management, catalog management, change management, collateral design, community relations, contract negotiation and administration, database design and management, direct mail, direct marketing, e-commerce, event management, financial reporting, French, geo mapping, German, grant reporting, leadership, logic models, logistics, management, market research, marketing, media planning, media relations, monitoring and evaluation, software technology and platforms, partnership development, product design, project costing, project management, proposal design, public health, quality improvement, recruitment, relationship building, relationship management, sales, scheduling, Spanish, strategic planning, team building, trade show management