Marketing Vice President - Flavored CSDs
Responsible for the development and implementation of strategic growth plans for a $1B+ portfolio of flavored carbonated soft drink brands. Additional key accountabilities include establishing the annual operating plan, driving the commercial business agenda to deliver results (sales, profit, cash flow, market share), brand stewardship, advertising/ communications strategy and creative, building high performing teams and inspiring the culture. Conducted comprehensive analysis to uncover key insights to inform bold new brand proposition to reverse declines for lemon lime business. Engineered turnaround of hispanic targeted soda brand, refocusing on core apple business and achieving increased sales of 18% year-over-year.