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Marisol Garcia Cuevas

Comunicación Corporativa & Marketing

Summary

Marketing Expert by Cambridge University & Master in Marketing and Commercial Direction with more than 6 years of expertise in Public Relations and Communications area. Solid knowledge about media, internal communications and events, as well as the selections and development of agencies. Excellent communication ability and relationship maintenance in all levels. Leadership capacity and development of people, negotiations and problem solution. Strongly result oriented, effective conflict management and ability to work under pressure. Capability and take pleasure in multicultural and multidisciplinary teams. I am a committed and trustworthy person.

Work experience

Oct 2013Nov 2015

Corporate Communications Specialist

Merck

I used to be in charge of public relations strategy and development of agencies internal and external. I also organized corporate events and control the budget of the department

MAIN ACHIEVEMENTS:

  • I won the Responsibility award in 2014.
  • I got wide press coverage for the company, talking about our main diseases, and organize the 1st “Foro de Cancer Colorrectal” in Mexico with governmental authorities.
  • I got interviews with main media as Forbes, Alto Nivel, El Universal among others.
  • I organized the celebration of 85th anniversary with the Deutsche Phillarmonie Merck
  • I design and develop the first digital communication project with doctors
  • I consolidated the relationship with our internal clients.
Nov 2012Sep 2013

Senior PR executive for Google Mexico and SAP Latin America                                 

I was in charge of the follow up with the Communications Directors and increase the PR activities in Central America for SAP I also pitched interviews in main media.

MAIN ACHIEVEMENTS:

  • Increasing 70% media coverage for SAP in central America
  • I used to make the graphic and informative content for the Communications Head in Google Mexico
  • Free publication in 4 of the most important media in Panama.
  • PR Ad Value $1,300,000
Nov 2010Oct 2012

Executive Account for Merck and UPS

PORTER NOVELLI                                                                    

Relationship with media to manage and improve the corporate image, with activities as pitched interviews, wrote press releases and organized media events as press conferences and round tables.

MAIN ACHIEVEMENTS:

  • I Designed and developed medical working day with public institutions in the State of Mexico (IMSS, ISSTE, ISEMYM)
  • Invitation and negotiation of health media to cover Merck events
  • Negotiation and develop of editorial collaborations with specialized media (increase 100%)
May 2009Oct 2010

Executive Account for Bosch, Hewlett Packard & Procobre Mexico 

BURSON MARSTELLER                                                          

Measure of media impact through Media Audit, translation and deliver of press releases for EMEA, analysis and media profiles.

MAIN ACHIEVEMENTS:

  • Free publication two weeks in consecutive for “Casa Segura Program”
  • 80% media participation in press conferences every two weeks
  • Good relationship with journalist, obtaining national publications

Education

Major in Communications 

Instituto Tecnològico y de Estudios Superiores de Monterrey 

Master in Marketing & Commercial Direction 

Escuela Europea de Dirección y Empresas EUDE

Marketing Expert                                                                                                

Cambridge University 

Political Communication degree course 

Universidad Nacional Autónoma de México UNAM