Global Lead, Audience Development
The New York Times, T Brand Studio
I currently head up audience development, social media and analytics for T Brand Studio's international department. I am responsible for all projects sold outside the US, collaborating with our teams and clients in Paris, Hong Kong, Singapore and London. Core sector experience includes, Luxury, Finance, Tech, FMCG, B2B, Travel and Auto.
- Successfully partnered with the newsroom to secure access to the NYT's main social handles for the first time for branded content partnerships.
- Integrated my role into the sales process to help double media spend with the studio within a year, managing millions in ad spend annually.
- Partnered with sales reps in new markets to secure new business in the Middle East and APAC.
- Developed a new reporting process to bring agency-style workshops and consultancy to clients, increasing return business and creating up-sell opportunities.