Global Lead, Audience Development
The New York Times, T Brand Studio
I currently head up audience development, social media and analytics for T Brand Studio's international department. I am responsible for all projects sold outside the US, collaborating with our teams and clients in Paris, Hong Kong, Singapore and London.
- Successfully partnered with the newsroom to secure access to the NYT's main social handles for the first time for branded content partnerships.
- Work with sales to help double media spend with the studio within a year, managing millions in ad spend annually.
- Partnered with sales reps in new markets to secure new business in the Middle East and APAC.
- Developed a new reporting process to bring agency-style workshops and consultancy to clients, increasing return business and creating up-sell opportunities.