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Who am I?

I am a digital strategist specialising in content and social media strategy. My approach focuses on improving the three relevancies; relevant content, relevant platform and relevant format in order to produce messages that both put the customer first and meet business objectives. The possibilities emerging technology has to help us improve all three of these relevancies in digital is what I encourage in new strategies, resulting in strong customer-brand relationships and better LTV of audiences.

I am excited by the evolution of online consumer behaviours and am looking to bring my experience in-house to see plans through from strategy to execution . 

What I've been doing

20152016

Head of Social

Organic

At Organic I lead, write and execute the social media strategy for brands including Nectar, The Body Shop, Samsung and PWC. Working with the other digital and creative departments to foster an environment where everyone can collaborate on producing the very best work across two offices, I help to grow our existing accounts and pitch for new business. My key achievements to date include:

  • Writing and leading on The Body Shop's global Instagram strategy, increasing engagement by 120% in the first 3 months and  advising on the integration of 47 market channels into 1
  • Growing the social media department to become the fastest expanding department in the agency, winning 3 retainers and a series of project work, contributing to 30% of total turnover within a year. 
  • Creating the social strategy for all of Nectar's channels and executing its 2015 Christmas campaign which saw more than half a million app downloads achieved from social channels only. 
  • Working on PWC's social advertising, helping the client to reduce its average CPC and CPM by 50% and proving the ROI of social to the firm through educational consultancy.
  • Nominated for Best use of Content in the Drum Search Awards 2016

20142015

Head of Content & Social

CK Net

Starting as a Site Content and Social Media Manager and moving into a managerial role within the company after 4 months, my key responsibilities were:

  • Creating the brand, content and social strategies for the ticket comparison site bigticketshop.co.uk and it's European sites.
  • Managing a team of 7, we worked to increase social traffic by more than 10 fold in 6 months and improved sales from social by more than 400% year on year.
  • Worked on developing the content and social media marketing department and defining our agency proposition.
  • Negotiating new affiliate partnerships 
  • Collaborating with the SEO and PPC departments of the agency, I helped bridge the gaps within our offering so the agency could adopt and integrated approach to the way we serviced our clients.
2012 2014

Content Strategist 

Social Q

Starting as a Social Media Content Manager at Direct Traffic Media, I was promoted to Content Strategist at Social Q, a new venture within the company, after a year. My role  included:

  • Working predominately with travel clients on SEO and social media accounts at Social Q
  • Creating compelling content that was tactically driven and strategically executed to help build awareness and prove the ROI of content marketing to our clients.
  • Writing a daily news stream for one client, equating to 3-4 articles a day,
  • Building key client's ongoing content and social media strategies to improve their visibility in the SERPS.
20112012

Social Media Content Manager

Direct Traffic Media

I joined Direct Traffic Media as a Social Media Content Manager, my work included:

  • Community management of multiple clients' social channels
  • Growing communities on core social channels and launching brands on new platforms
  • Keyword research for blog content
  • Writing long form content for blogs
  • Writing short social copy for promotions
  • Influencer engagement and content seeding
  • Reporting and analysis
20102011

Account Executive at Alchemy Social

Techlightenment/Experian Marketing Services 

Working at Alchemy Social as an account executive, I helped the accounts team with the following:

  • Reporting
  • Copywriting 
  • Client communications 
  • Qualifying leads 

Additional Skills

Measurement & Listening 
CMS 
Brand positioning 
Media Planning
Photoshop

Education

20152015

Certificate in Digital Marketing

Squared Online by Google

20092010

UAL - London College of Communication

Creative Advertising Strategy

Started BA Hons, leaving after my first year to accept an opportunity at Alchemy Social. 

20072009

Esher College

A-Levels
20022007

Surbiton High School

GCSES