Global Lead, Audience Development
The New York Times, T Brand Studio
I currently head up audience development for T Brand Studio's international department, I work across all projects sold outside the US, collaborating with our teams and clients in Paris, Hong Kong, Singapore and London.
My key role is to find effective ways to take the insights and learnings we have on the performance of our content across the nytimes.com and on social media and use them to improve our approach, strategies and content. Day to day I work on finding new and innovative solutions for clients, budget and media planning, digital strategy, reporting, and client pitches.