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Professional Profile

8+ years of experience in social media, PR 2.0, branded content, online advertising and copywriting, with a track record of success in increasing social presence, brand awareness and effective campaigns. I'm passionate about content creation and writing.

Work History

Oct 2016Present

Social Media & Content Manager for international markets

DRV - Phytolab
  • Social Media Strategist and Content Manager for DRV - Phytolab's professional brands: Depilève, Anesi and Crisnail. Creating the social identity for each cosmetic brand and arranging their global social media strategy on Facebook, Instagram, Twitter, Pinterest, Youtube and LinkedIn. Providing guidelines,  playbook, content calendar and assets for 35 countries. Writing content for website, newsletters, blog and press releases.
Mar 2016Oct 2016

Social Media & Content Coordinator

Value Retail
  • Social Media and 360º Content Coordinator for Las Rozas Village.  Social Media strategy and content management for Facebook, Twitter, Instagram, Snapchat, G+ and Youtube. Online PR and influencers' relationship. Crisis management. Social monitoring, social ads and PPC and display campaigns management. 360º Copywriter: developing SEO writing and editing web articles (lifestyle and fashion), newsletters, press releases, intercom publications, marketing collaterals (radio, magazines, mupies, flyers), membership materials and brochures. 
Oct 2010Feb 2016

Social Media and Content Manager

  • Social Media & Content Manager  for Estée Lauder Companies  (Brands: Estée Lauder, Clinique, Bobbi Brown, Darphin, Lab Series, DKNY Fragrances, Aveda, La Mer and Origins. Channels: Facebook, Instagram and Youtube): Developing the company's online brand strategy and activity:  managing social media content calendar, writing copy for social platforms, newsletters and blog posts, and arranging social ads. Managing online PR and influencers campaigns. Building a reputable online presence. Crisis management.
  • Social Media Manager Consultant  for: El Corte Inglés Seguros, Loewe, Beko, Taiwan Excellence, PlayStation, Nissan, Linea Directa, Vente Privée. (Channels: Twitter, Instagram, Facebook, Youtube and Snapchat): Creating editorial themes, managing calendar contents and publishing, arranging brand’s influencers programs, and advising on how best to communicate the brand to an online target.
Jun 2010Oct 2010

Beauty and Fashion Web Editor

Condé Nast
  • Web Editor  for: and  attending press launches, meetings, conferences and catwalks, sourcing and interviewing professionals and writing features and news stories and submitting them to the editor. Producing social media and promotional material for its social media networks.
Jun 2006May 2010

Managing Editor

Weblogs SL
  • Managing Editor for blogs: Mango Think Up (English and Spanish), Happing Coca Cola and tRendências Brasil (Spanish and Portuguese): Editors group's organization, proofreading, strategizing and writing articles.
  • Editor for blogs: Trendencias Belleza, Embelezzia and Xataka. Shopping Guide’s editor for BBVA e-comm. 
Sep 2005May 2009

Sports Editor

  • Corporate Communications development. Sports inphographics for El País, Público and Xornal de Galicia. Online live coverage of a wide range of sports for Marca, As, 20 minutos, El País and La Sexta. Sports chronicle writting.



Master of Management and Investigation of Corporate Communication

Rey Juan Carlos University


Carlos III University


Jan 2014Jan 2014

Online Reputation Management

IAB: Interactive Advertising Bureau
Sep 2013Nov 2013

Copywriting for Online and Traditional Media


Language Skills

  • Good speaking and writing skills in  English (European Language Level: B2)
  • Elementary speaking and writing skills in  French  (European Language Level: A2)

Social Media and Technical Skills

  • Social Media/Blogging:  Facebook, Twitter, Youtube, Instagram, Pinterest, Snapchat, Google+, Foursquare, LinkedIn, Flickr, StumbleUpon, Wordpress, Lightpress, Blogger.
  • Social Media and Digital Marketing Tools:  Expion, BuddyMedia, Hootsuite, Tweetdeck, Social Bakers, Radian6, Pirendo, Sentisis, Iconosquare, Socialbro, Olapic, Locowise.
  • Computer and Web Knowledge:  Mac and PC Platforms. Microsoft Office, Photoshop, Indesign, Dreamweaver.

Key Skills And Areas of Expertise

Superb written and grammatical skills. Good oral communication and negotiation abilities.
Able to adapt writing style across multiple brands, target and media.
Used to working in a cross functional environment and to meeting deadlines under pressure.
                   Capable of multi-tasking, prioritizing and coordinating. Active listener. Creative and resourceful mind-set. Team builder.                                                          Beauty lover and beauty expert.                     

Publications and Honours

  • Author: “Un encanto (im)perturbable”. Rojo de Fassi Ed.  (ISBN: 978-84-939996-4-3).
  • Jury Member at Madrid Fashion Week. "EL EGO" L'Oréal Paris Award. Fall'11.  

Interests and Hobbies

                                                           Mindfullness and pilates. Holistic beauty. Creative-writing workshops.
                                                                Social media (and 'online lifestyle') trends. Decoration and crafts.