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Mario A. Fernández López

Digital Marketing | Affiliate Marketing | Growth Marketing | Project Management

Summary

Senior marketer with experience as a growth strategist. Mainly focus on performance marketing and data-driven, passionate about product development and tech industry.

Mario has experience working and growing different kinds of companies such as startups, marketing agencies, and national corps; creating and implementing online strategies like SEO, SEM, SMM, programmatic buying (DSP and DMP), email marketing, content marketing, affiliation marketing, and growth marketing.

Mario is a proactive, results-oriented and analytic person, who loves startup’s world, principally for the dynamic and challenging environment. As his personal objective, he’s looking to collaborate with a company in which has the opportunity to contribute in order to make a change in the industry and at the same time become a better human and professional.

Enjoy the process!

Professional Experience

Nov 2019Dec 2020

CEO & Cofounder

Aliat Agency

Aliat has been, until now, the biggest challenge in my professional career. This company forced me to be more than just a good marketer, I had to become a good leader in the middle of a pandemic.

As part of Aliat's team, we achieve the following goals:

  • In our first year of operation, our turnover was bigger than $2.5M MXN.
  • Develop our own methodology focus on performance marketing.
  • Create and lead a multidisciplinary team in areas such as design, web development, and digital marketing.
  • Design growth strategies that allow our clients to affront the COVID-19 pandemic and increase their revenue.
  • Establish different partnerships with organizations such as CCMX, Talent Republic, POSIBLE, etc... as a mentor and strategic partner.
Mar 2018Nov 2019

Digital Marketing Manager

Levy Holding

Levy Holding is a business group mainly focused on real estate. We believe in empowerment, humanism, and meritocracy, so that's the way we work.

My principal responsibilities as Digital Marketing Manager in Levy Holding are to lead the digital team and perform strategies in order of user acquisition and brand authority. At the same time, I am part of the founding team of Lateral, the full house marketing agency of the holding, leading the digital efforts with external and internal clients.

At the moment we have achieved the following objectives:

  • Decrees our CPL in more than 60%.
  • Increase the quality of potential clients by more than 70%.
  • Create and implement a sales funnel.
  • Set and optimize advanced strategies in Social Media, Search Engine, and Affiliate Media.
  • Establish a sustainable content strategy.
Dic 2016Mar 2018

CPO

Saumerio

Saumerio is a performance marketing agency in which I had the task of finding the Digital Team; my principal activity was to create performance strategies for their different clients in order to achieve their goals, growth. I had also the opportunity to work with the business strategy team as a planner, focus on managing the inside traffic optimizing, at the same time, sources and time.

With the pass of the time, the board members offered me to become a CPO (Chief Performance Officer). My main role was to coordinate the entire agency, optimizing our workflow and assets in order to grow the company.

As CPO my principal responsibilities were:

  • Create digital marketing strategies focus on performance and fit the personality of each client.
  • Implement digital tactics such as SEM, SEO, SMM, Affiliate Marketing and digital PR, to mention some of them.
  • Coordinate web page development and optimization with the tech team.
  • Mesure, optimize and report digital campaigns.
  • Create and increase our own digital presence and one of our clients.
  • Planning, executing and control an ideal flow work of all the agency.
  • Negotiating with traditional and digital suppliers.
  • Being the communication bridge between clients and the agency.
  • Design an organizational culture and establish the company’s politics.
  • Lead Saumerio’s team to measure our performance from the top to the bottom of the funnel. 
Jul 2015Nov 2016

Affiliate Marketing Manager

Kueski

Kueski.com is a fintech startup in which I, fortunately, had the opportunity to found what I would like to do the rest of my life, become a digital marketer. As part of the User Acquisition team (before Marketing) we accomplished the following objectives:

  • Maintain an annual growth of 7X.
  • Create a solid affiliate network, with goals oriented in performance.
  • Get a reduction of the CPA in more than 60%.
  • Coordinate the jump from the online to offline advertising.
  • Increase the quality of traffic by more than 40%.
  • Negotiate with the big fishes in the digital industry and survive to count it.

It is clear that Kueski.com is one of the biggest and challenger adventures, but also is one of my favorites.

    Habilidades

    10
    Spanish

    Native

    9
    English

    TOEIC 865 puntos

    9
    Google Analytics
    10
    Google Adwords
    10
    Facebook Business Manager
    7
    SQL

    Educación

    Ago 2012Dic 2016

    B.B.A., Marketing and Business Administration

    Universidad Panamericana Campus Guadalajara