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Mario A. Fernández López

Digital Marketing | SEM | SMM | Affiliate Marketing | Growth Marketing | Project Management 

Summary

I like to consider myself as a digital strategist. I´m passionate about digital marketing and analytics. With experience creating and implementing online strategies like SEO, SEM, SMM, programmatic buying (DSP and DMP), email marketing, content marketing, affiliation marketing, growth hacking marketing, etc.… Mainly focus on performance strategies and user acquisition.

I´m a proactive, results oriented and analytic person. I love the startup´s world, mainly for the dynamic and challenging environment.

My personal objective is to collaborate with a company in which I can contribute with my knowledge in order to achieve its objectives and at the same time grew as a marketer and person.

Enjoy the process!

Professional Experience

Dic 2016Currently

Digital Director and Planner

Saumerio

Saumerio is a performance marketing agency in which I had the task of found the Digital Team; creating performance strategies to different clients in order to achieve their principal goals. I have also the opportunity to work with the strategy team as a planner, focus on managing the inside traffic and optimize, at the same time, sources and time.

As Digital Director and Planner my principal responsibilities are:

- Create digital marketing strategies focus on performance and fitting the personality of each client.
- Implement digital tactics such as SEM, SEO, SMM, Affiliate Marketing and digital PR, to mention some of them.
- Coordinate web pages development and optimization with the tech team.
- Mesure, optimize and report digital campaigns.
- Create and increase our own digital presence and the one of our clients.
- Planning, executing and control an ideal flow work of all the agency.
- Negotiating with traditional and digital suppliers.
- Being the communication bridge between clients and agency.
- Attending meeting and follow up projects with national and foreign customers.

Jul 2015Nov 2016

Affiliate Marketing Manager

Kueski

Kueski.com is a fintech startup in which I fortunately had the opportunity to found what I would like to do the rest of my life, become a digital marketer. As part of the User Acquisition team (before Marketing) we accomplish the following objectives:

- Maintain an annual growth of 7X.
- Create a solid affiliate network, with goals oriented in performance.
- Get a reduction of the CPA in more than a 60%.
- Coordinate the jump from the online to the offline advertising.
- Increase the quality of the traffic in more than the 40%.
- Negotiate with the big fishes in the digital industry and survive to count it.

It is clear that Kueski.com is one of the biggest and challenger adventures, but also is one of my favorites.

    Oct 2010Jul 2015

    Chief Marketing Officer

    Ferloclean Suministros de Limpieza

    At this place is where my professional adventure began. I had the opportunity to collaborate with Ferloclean since its begin to the company that is at this moment. As responsible of the marketing and sales activities of Ferloclean, we reach a constant annual growing and finally positioning the company as the leader of the zone in its industry.

    My principal achievements were:

    - Implement a protocol of client service, reaching a retention rate of more than the 50%.
    - Coordinate sells promotion strategies, creating affinity with a high price sensitive market.
    - Create and sustain the reputation of the company, achieving positioning as the leader in the zone.

    Habilidades

    10
    Spanish

    Lenguaje nativo

    9
    English

    TOEIC 865 puntos

    9
    Google Analytics
    9
    Google Adwords
    8
    Facebook Business Manager
    7
    SQL
    7
    Visual Basic

    Educación

    Ago 2012Dic 2016

    B.B.A., Marketing and Business Administration

    Universidad Panamericana campus Guadalajara