Digital Director and Planner
Saumerio is a performance marketing agency in which I had the task of found the Digital Team; creating performance strategies to different clients in order to achieve their principal goals. I have also the opportunity to work with the strategy team as a planner, focus on managing the inside traffic and optimize, at the same time, sources and time.
As Digital Director and Planner my principal responsibilities are:
- Create digital marketing strategies focus on performance and fitting the personality of each client.
- Implement digital tactics such as SEM, SEO, SMM, Affiliate Marketing and digital PR, to mention some of them.
- Coordinate web pages development and optimization with the tech team.
- Mesure, optimize and report digital campaigns.
- Create and increase our own digital presence and the one of our clients.
- Planning, executing and control an ideal flow work of all the agency.
- Negotiating with traditional and digital suppliers.
- Being the communication bridge between clients and agency.
- Attending meeting and follow up projects with national and foreign customers.