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Summary

Experienced, educated, enthusiastic, entrepreneurial marketing pro and self-proclaimed creative genius seeks bigger and better opportunities to showcase her talents and accomplish new feats!

This talented project and people manager has particular skills in writing, editing, graphic design, audio/video editing, photography, SEO, HTML and much, much more. Best of all, she comes with a passion for people, a great aptitude for learning and loves a challenge!

Education

Skills

Creative Vision, Knowledge, Planning & Execution

Graphic Design Photography Basic HTML Advertising Theory & Designs

Interpersonal & Human Resources Experience

Extensive Human Resources experience including hiring, conducting employee reviews, disciplinary action and remediation, conflict resolution, unemployment hearing before a judge and more. Experience as Liaison between departments (Sales, Editorial, Marketing, eCommerce, etc.) Exceptional performance under deadline

Marketing, Editorial & Creative Writing/Editing Expertise

Extensive communications training and execution including creating and implementing Crisis Communication Plans, Public Relations, Media Laws and Ethics, Marketing Plans, Comprehensive Communication Plans and much more. As an Editor for a technology review site, I have enjoyed exposure to a vast array of technology products and learned how to best capitalize on the myriad available technologies. On-Screen Training and Experience Social media, Blog and SEO Expertise Small- and Large-Scale Social and Business Event Planning Expertise Branding and Marketing Innovator Email and website marketing design, implementation and analytics Organized, Analytical, Efficient Exceptional Research Skills Exceptional performance under deadline

Software Proficiencies

Microsoft Office (Word, Excel, PowerPoint) Adobe Creative Suite (Photoshop, Illustrator, InDesign, DreamWeaver) SharePoint (Intranet, Project/Staff Management tools) Asana (Project Management) WebDAM (Digital Asset Management) Omniture (in-depth website/eCommerce analytics) GoToWebinar (hosting webinars) Google Analytics (website tracking) Audacity (Audio Editing) Adobe Premier (Video Editing)

Work History

June 2015Present

International Portfolio Brand Manager Young Living 

Essential Oils Lehi, UT
  • Collaborate with senior portfolio manager in developing nutrition strategy for domestic and international markets
  • Work with Product Management team to identify potential customer needs, implement the product development process and its global marketing strategy
  • Serve as the International Markets Liaison; Provide detailed communication with domestic and international markets
  • Develop marketing projects in relationship to nutritional needs
  • Develop and implement relevant, on-target product and brand messaging
  • Participate and collaborate in cross-functional teams to grow our portfolio of products
  • Supervise the creative needs of existing and nutritional product releases from concept through product life cycle
  • Create compelling marketing and writing materials to support the sales and promotion of nutrition category (Blogs, Product Information Pages, Marketing Briefs, etc.)
  • Create educational materials and campaigns in order to promote sales of the nutrition category
  • Create New Product PowerPoint Presentations for Department
Apr 2006Present

Owner, Communications Consultant

Marinda Bean Communications

  • Marketing, Public Relations, Advertising, Graphic Design consulting and collateral production
  • Establish and write Marketing Plans
  • Define Brand Strategy and Messaging; Design logo
  • Establish communication channels/media
  • Website Design; Search Engine Optimization, analytics
  • Content Creation; Research, writing, editing, multiple styles/guides
Dec 2013May 2014

Marketing Director; Consultant

Oceanside Glasstile
  • Development of all corporate communications messaging
  • Implemented process improvements via implementation of DAM and CMS applications and updating mass email service provider
  • Development of image, collateral and video library
  • Creation and direction of print and digital sales collateral
  • Branding updates to parent and sub-brands, including logo design
  • Project management of major website re-design and catalog creation Management of Marketing Department budget and personnel
  • Define and execute growth strategies for company and sub-brands
  • Photography, videography and graphic design production
  • Social Media optimization and metrics implementation
  • Direction and optimization of website re-design
  • Design of Internship Program and Video Competition to augment staffing abilities and collateral needs
Apr 2013Dec 2013

Digital Marketing Manager; Consultant

Quantum Learning Network
  • Design and implement marketing campaigns including brand identity promotion and preservation, SEO, SEM, PR, advertising and corporate communication elements
  • Design and implement SEO strategy; Provide SEO analysis and optimization on all online content
  • Manage creative team (freelance writers and graphic designers)
  • Serve as media contact, provide regular press releases and media kits
  • Create interactive training materials and presentations
  • Manage PPC company/campaigns
  • Write, edit and publish content for all electronic communications including blog, press releases, newsletters and emails
  • Design and manage editorial calendar
  • Provide infographics, ads and photography as needed
Sep 2010Apr 2013

Editor

TopTenREVIEWS

Editor, TopTenREVIEWS.com and NorthOrion.com

  • Responsible for quality, quantity and timeliness of content
  • Supervise staff of 40+ writers, copyeditors and interns in two offices, plus off-site freelance writers.
  • Work as the intermediary between the Content Department and Sales Department to ensure timely delivery of quality content to fulfill clients’ expectations.
  • Created a vast media library to enhance the quality and quantity of images available to accompany content and enhance brand quality.
  • Write and copyedit content as needed; provide writing guidance and instruction as needed.
  • Serve as PR consultant to the President as needed.
  • Provide Search Engine Optimization (SEO) Research and Training to staff to increase online presence and individual story success.
  • Completed extensive On-Screen, Search Engine Optimization (SEO) and Omniture trainings.
Jul 2005Sep 2010

Director of Training & Communications

Enlightened Wealth Institute (EWI)

As the Training & Communications Director, my job duties and experience were diverse and comprehensive:                                                                                                                                Sales & Marketing Department:

  • Create and produce new products and work with Joint Venture groups to attract new students and generate leads for the sales floor.  
  • Design and implement new marketing campaigns.
  • Write and edit sales copy for online and print marketing.   
  • Supervised full-time Training Manager, Marketing Manager, Student Resources Manager and 6-9 off-site sales instructors.
  • Work frequently with out-of-house printers, graphic design teams and mass mail production house.
  • Serve as creative director on all out-going products.
  • Layout and graphic design work as needed.
  • Provide customer service department, sales floor and events team with copy, marketing support and information required to perform optimally on an on-going basis.  
  • Write and distribute multiple promotions each week for on-going sales webinars.
  • Host sales webinars to produce sales floor leads.
  • Direct all corporate event planning and execution, including annual 400+ person semi-formal parties.
  • Spearhead Internal PR/Employee Relations initiatives.
  • Provide Concierge Service to high-end clients during and following special Platinum Elite, Inner Circle and Mastery events ($30,000-$70,000 tuition programs).
  • Collaborate closely with multi-millionaire speakers and business owners to create products and execute sales events.  
  • Create Sales dossiers on products and programs and train Sales Staff where needed.
  • Attend and sell at quarterly Wealth Retreats throughout the United States where dozens of $1,500 to $30,000 products were sold.

Communications Department:

  • Responsible for all out-going messages and materials including serving as editor of Wealth Empowerment Weekly ezine (60,000+ subscribers).
  • Ghostwrite messages and articles for Robert G. Allen and other EWI authors, instructors and executives.
  • Developed a new communications desktop platform and attracting new users (approximately 2,000 in 2 months).
  • Provide customer service department, sales floor and events team with copy, marketing support and information required to perform optimally on an on-going basis.  
  • Corporate event planning and internal PR/employee relations.
  • Provide customer relations, phone etiquette and basic marketing training and some supervision to Customer Service and Call Center staff of 100+ as needed for increased performance and customer satisfaction.
  • Produce quarterly Wealth Retreat event planning materials including program schedules of speakers, bios, product features, etc.
  • Learned video and editing skills and software programs.

Training Department:

  • Provide online, audio and print materials to approximately 60,000 new and existing students.  
  • Create, produce and update new and existing products, programs and courses.  
  • Supervise full-time Training Manager and 6-9 off-site course instructors teaching 32 or more weekly live and static classes.
Dec 2004Jul 2005

Public Relations Officer

Provo Craft & Novelty Inc.

Supervised creative team of 15 independent contractors, wrote advertorials, designed and produced media packs for events, hosted media at said events, worked directly with local media for product placement, wrote ad copy and press releases, attended Trade Shows to represent company and introduce new products to local and national media, worked with the in-house creative team as their marketing, writing and editing consultant, and appeared on QVC before a 13-million-viewer live national audience to present featured product.

Jun 2004Dec 2004

Public Relations Junior Associate

Snapp Norris Group

Conducted and compiled market and client research, wrote and edited press releases on clients’ behalf and planned and executed promotional events for clients, including Utah Valley University, including serving as their media liaison.  Maintained relationships with local media contacts.

Jun 2003Sep 2003

Paid Advertising Intern

Boede & Partners Advertising Agency

Assisted Account Directors with all areas of account services. Helped in conception and production areas of campaign components.  Managed project timelines and edited internal and external documents. Learned advertising principles and methods, conducted research and provided efficacy analyses to Account Managers.  Developed client presentations with Account Managers.

19982003

Research & Development Manager

Del Sol, LLC

Supervised the Research & Development lab including creating and testing new products, writing marketing material copy and technical descriptions on new products, maintaining inventory levels, working with outside vendors for product creation and delivery and served on the Management Advisory Board to the President.  Supervised one full-time and 2 part-time Research & Development Assistants.

Additional Writing & Editing Experience

Wealthy Writer’s Wisdom 11 Modules (2009)Researched and wrote complete lessons and homework assignments to accompany existing 30-minute videos, plus provided cohesive layout and design for each module and overall package.Real Wealth Without Risk by JJ Childers (2008)Ghost wrote Chapter 3, Envisioning Wealth for Your Life, of Real Wealth Without Risk (As noted in ‘Acknowledgements’ section)http://www.docstoc.com/docs/29678780/Real-Wealth-Without-Risk  Grandparents Rock! by Pat Burns (2006)Edited manuscript prior to publication.Jula Bee Business PlanOwners Kerry Kress and Kim Hartwell, Oceanside, CA (2007). Edited existing business plan and provided marketing consulting prior to opening.Palomar College, CalWorks Program Freelance Writer and Editor Researched, wrote, edited, blue-lined and directed graphic design of catalog outlining vocational certificate programs.Palomar College, Workforce Community Development Produced the Venture short magazine, outlining fee-based seminars offered by the program.  Researched, wrote, edited and worked with graphic design team to put into production.Palomar College, Marketing Dept. (1996-1998)Student outreach programs, marketing materials editing, marketing copy writing.

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Titles & Talents

Titles:  Writer – Editor – Marketer – Strategist – Public Relations – Advertiser – Graphic Designer – – Photographer – Event Planer – Manager – Project Manager – Communicator  –

Talents: Writing – Editing – Marketing – Public Relations – Strategic Communications – Advertising – – Graphic Design – Photography – Event Planning – Managing – Project Management – Communications –