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Work History

Feb 2014Present

Team Lead of Digital & Consumer relationship

Nestle Nutrition, Russia

currently on maternity leave

Feb 2008Feb 2014

Digital & Consumer Relationship manager

Nestle Nutrition, Russia
  • Consumer engagement with Brand health tracking, Usage&Attitude studies, focus groups, consumer touch points
  • SEO&SEM campaigns development
  • Development of loyalty program together with e-commerce (partnership for common SEM strategy)
  • PR campaigns in all media channels for all comprehensive communication using e.g. consumer engagement pipeline, ultimate brief, engagement strategy, consumer insight
  • Social media listening
  • Viral video creation (examples: Breastfeeding support, How to introduce weaning food)
  • Conducting efficient Internet marketing campaigns
  • Teamplayer across multiple stakeholders  (PR, Sales, medical teams) and geographies (CIS countries)
Oct 2006Feb 2008

Consumer Relationship manager

Nestle Russia, Consumer Relationship department

CRM campaigns development, Hot Lines management

Feb 2005Oct 2006

Project manager

IMS group (marketing agency)

Marketing projects for Mars, Beiersdorf, Procter&Gamble

Apr 1996Feb 2005


International Industrial Bank

Forex & Interbanking credits 


Sep 1995Jun 2000

Master in Banking

Financial University of the Russian Federation, Moscow


Defining marketing strategy and implementing marketing plans with a 360 degree approach covering the entire digital Eco-system:

Website: (Reach of 60% of TA, N1 visited website among baby food branded websites (BHT* 2013), The most interesting website by TA opinion  (BHT* 2013)

Social networks: Facebook group (70K fans within 1 year, ER 1,2%, N1 among groups of maternity & childhood in Russia), Vkontakte (310K fans within 1 year, ER 1,8%, N2 among groups of maternity & childhood)

YouTube (1MM views within 4 months from launch day)

Professional blogs, Mothers blogs, parenting websites, E-commerce partners

"Digital mother" of 2 babies 

Digital mothers are subscribed to popular parenting websites but hardly read them.

Closed groups in social networks are the entry gate for digital mothers.

Closed groups have the insight to reach a mother.

Offline activities  and creative content can help to enter closed groups.