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Work experience

Jun 2007Present

Chief Marketing Officer
leading golf related tour company operator, primarily based in Spain and Portugal destinations, we provide management software for golf courses(software solutions“ ad hoc”). Chief Marketing Officer(CMO) Supervise leading of marketing activities, company communications, product design and development, reporting directly to the CEO. Providing support for company expansion strategy. Negotiation and management of commercial agreements, according to the company's brand placement and strategy. Events organization. Staff training and managing.
Sep 2004Present

Assistant Director

Jan' 05Sales representative and Assistant Director
in Costa Teguise Golf, Lanzarote(Spain). Design, development and management of marketing plans and sales together with the CEO. Development, negotiation, implementation and monitoring of the commercial activity. Budget compliance monitoring in terms of turnover, margins and profitability. Analysis of statistics and results. Coordination, supervision and motivation of the departments of maintenance, sales and customer service staff.
Oct 2006Jun 2007

Director's Assistant

Viviendas Jardín URBAN. Real Estate promotion Director's Assistant Launch of a new company for real estate projects development and soil management, reporting directly to the CEO. Design of new marketing and sales projects.
Mar 2003May 2006


Aymerich Golf Management(A.G. M.), golf courses projects and management company. Varios puestos
Feb 2006May 2006


Medina Elvira Golf Club PRIGO Group
Manager, in Granada(Spain). Launch a residential golf real estate project reporting directly to AGM Headquarters. Definition and implementation, together with CEO, of the Marketing Plan and the Comercial Strategy for the acquisition of project partners. Market and rivals analysis. Coordination, supervision and motivation of both sales department and customer service department personnel.
Feb 2005Jan 2006

Chief Marketing Officer

Aldeamayor Golf Club, en Valladolid Spain PRIGO Group
Chief Marketing Officer, in. Definition of the company products andservices. Marketing and commercial actions planification and execution. Development of commercial negotiations, customer adquisitions and loyalty campaigns. Support the implementation and management of internal tasks, including staff management.
Mar 2004Aug 2004


Jan' 05Sales representative and Assistant Director Marketing and PRIGO Group
Consulting Assistant, in AGM Headquarters, Madrid(Spain). Planning and execution of tasks aimed at the selling consultation and training products from the marketing department. Development of actions for the creation and consolidation of the company's corporate image. Events organization.
Jun 2002Dec 2002

Public Relations Specialist

(WPP Group). Public relations agency specialized in sport events organization. Public relations specialist Communcation agency tasks, Marketing and Public Relations for clients like Shell, Ford and Land Rover involving news and press releases writing, media relations management, press conferences organization, press clipping and coverage results analysis. Support in generating ideas, proposals design and event organizations.
Sep 2001Feb 2002

Shop Assistant

Department store.
EL CORTE INGLÉS. Shop assistant. Sales and customer service, products council and replacement, section care and troubleshooting.


Complutense University UCM


Complutense University UCM