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I love to...
FIX processes
BUILD new products and solutions
TEACH others what I've learned
LEAD teams to exceed expectations

Want to know more?
Just ask → marietef_at_ymail_dot_com

Delivering great programs for Commercial and Retail customers over the last +10 years including these accomplishments:

• built North American and Global shared product assortments to leverage global purchasing power
• converted +$20MM of excess and obsolete inventory into productive assets and sales in 5 months
• developed new retail store concept designs (floor plans, displays, fixtures and signage)
• directed product portfolios of +$300MM in sales
• established an organization’s first yearly marketing calendar with KPI and inventory planning reporting
• executed exclusive supplier and products agreements which generated +$20MM in sales
• fleet products specialist support for National Accounts and drove $1MM incremental sales
• implemented global sourcing initiatives resulting in cost savings of +$25MM
• introduced new KPI and ROI reporting tools for cross functional teams and senior leadership
• launched multi-format marketing campaigns (TV, in-store, online, print and tradeshows)
• led and developed teams of up to 10 direct reports, most promoted to senior roles within 12 months
• managed catalog and flyer development (retail and commercial customer segments)
• negotiated contracts of up to +$150MM in COGS and supplier rebates of +$25MM
• new product developments driving +$50MM in sales
• organizational design restructuring leader for implementation and training rollout to +80 team members
• partnered with multiple government levels and industry associations for new program launch
• promotional process improvements which reduced errors by +80% and out of stocks by +50%

Work experience

Senior Category Manager

Acklands-Grainger Incorporated
  • Drive profitable sales by leveraging global sourcing, marketing, supply chain and pricing.
  • Develop flyers and other promotional materials to generate sales and build brand awareness across customer segments including national accounts, government and walk-in customers.
  • Negotiate all elements of supplier partnerships and ensure best total cost of procurement including: product cost, performance metrics, rebates and in field sales support.
  • Conduct supplier line reviews and RFPs to meet evolving customer needs, market conditions and competitive environment.
  • Lead key strategic continuous improvement projects including; employee engagement, maximizing supplier rebate collections and business continuity.
  • Managed and developed a team of 2 Product Managers and an administrative assistant.

Product Marketing Manager

CARQUEST Canada Limited
  • Established the organization's first yearly marketing calendar focused on retail and commercial customer channels including KPI reporting and inventory planning.
  • Developed promotional plans including commercial flyers, tools and equipment catalogs, changeover programs, seasonal stock up programs and retail flyers
  • Created the organization's first cross-banner consumer contest with a multi-format media campaign(radio, print trade ads, etc.) which improved brand awareness and increased sales.
  • Negotiated with suppliers cost effective programs and secured incremental funds to support marketing initiatives.
  • Managed and developed a team of 2 Marketing Assistants.

Project Manager, Process Improvements

Canadian Tire Corporation Limited
  • Led corporate-wide implementation of JDA Space Planning software suite.
  • Led divisional semi-annual capacity and resource planning initiative.
  • Developed reporting to maximize space allocation and provided recommendations to leadership team to address sales gaps and maximize store efficiency.
  • Managed process re-engineering for key divisional projects which resulted in improved efficiency and reduced overall line review timeline.
  • Developed various training programs and led training sessions across the organization.
  • Managed and developed a team of 2 Business Analysts.

Manager, Merchandising

Canadian Tire Corporation Limited
  • Managed the largest portfolio and supported lines of businesses worth +$1 billion in sales across multiple banners with +480 independently operated and corporate stores.
  • Developed ROI reporting tools, KPI reporting and project scorecards for retail division.
  • Project business lead for 3 new store concepts; increased sales and margin growth by 10%.
  • Developed floor plans, planograms, point-of-purchase materials and fixtures to improve the customer's shopping experience and streamline store operations.
  • Developed assortment tailoring tools to support regional needs and maximize space productivity.
  • Created a new training program for new Merchandising Analysts and Managers.
  • anaged and developed a team of 6 Merchandising Analysts.

Associate Category Manager / Analyst

Canadian Tire Corporation Limited
  • Developed strategic 5-year plan including business case development and market analysis for a new complex and high growth line of business(renewable energy).
  • Created multi-format media campaign for new product launches(included: TV, online, in-store).
  • Conducted market research to identify emerging competitive and consumer opportunities.
  • Developed promotional plans such as weekly flyers, seasonal magazines and annual catalog including product selection, pricing, copy creation and post promotion analysis.
  • Incorporated relevant market and industry indices in the management of the overall portfolio and marketing mix including assortment planning and in store merchandising.
  • Negotiated with suppliers to secure incremental funds to support marketing initiatives.
  • Managed and developed a team of 1 Marketing Coordinator.


Bachelor of Commerce

Ryerson University

Masters of Business Administration (MBA)

University of Fredericton

Certificate - Lean Six Sigma

University of Toronto

Certificate - Project Management

University of Toronto



Certified Six Sigma Green Belt (CSSGB)


Project Management Professional (PMP)

Project Management Institute


Category Management
Strategic Planning
Process Improvement
Team Development
Contract and Vendor Negotiation