Summary

I love to...
FIX processes
BUILD new products and solutions
TEACH others what I've learned
LEAD teams to exceed expectations

Want to know more?
Just ask → marietef_at_ymail_dot_com
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Delivering great programs for Commercial and Retail customers over the last +10 years including these accomplishments:

• built North American and Global shared product assortments to leverage global purchasing power
• converted +$20MM of excess and obsolete inventory into productive assets and sales in 5 months
• developed new retail store concept designs (floor plans, displays, fixtures and signage)
• directed product portfolios of +$300MM in sales
• established an organization’s first yearly marketing calendar with KPI and inventory planning reporting
• executed exclusive supplier and products agreements which generated +$20MM in sales
• fleet products specialist support for National Accounts and drove $1MM incremental sales
• implemented global sourcing initiatives resulting in cost savings of +$25MM
• introduced new KPI and ROI reporting tools for cross functional teams and senior leadership
• launched multi-format marketing campaigns (TV, in-store, online, print and tradeshows)
• led and developed teams of up to 10 direct reports, most promoted to senior roles within 12 months
• managed catalog and flyer development (retail and commercial customer segments)
• negotiated contracts of up to +$150MM in COGS and supplier rebates of +$25MM
• new product developments driving +$50MM in sales
• organizational design restructuring leader for implementation and training rollout to +80 team members
• partnered with multiple government levels and industry associations for new program launch
• promotional process improvements which reduced errors by +80% and out of stocks by +50%

Work History

Work History

Senior Category Manager

Acklands-Grainger Incorporated
  • Drive profitable sales by leveraging global sourcing, marketing, supply chain and pricing.
  • Develop flyers and other promotional materials to generate sales and build brand awareness across customer segments including national accounts, government and walk-in customers.
  • Negotiate all elements of supplier partnerships and ensure best total cost of procurement including: product cost, performance metrics, rebates and in field sales support.
  • Conduct supplier line reviews and RFPs to meet evolving customer needs, market conditions and competitive environment.
  • Lead key strategic continuous improvement projects including; employee engagement, maximizing supplier rebate collections and business continuity.
  • Managed and developed a team of 2 Product Managers and an administrative assistant.

Product Marketing Manager

CARQUEST Canada Limited
  • Established the organization's first yearly marketing calendar focused on retail and commercial customer channels including KPI reporting and inventory planning.
  • Developed promotional plans including commercial flyers, tools and equipment catalogs, changeover programs, seasonal stock up programs and retail flyers
  • Created the organization's first cross-banner consumer contest with a multi-format media campaign(radio, print trade ads, etc.) which improved brand awareness and increased sales.
  • Negotiated with suppliers cost effective programs and secured incremental funds to support marketing initiatives.
  • Managed and developed a team of 2 Marketing Assistants.

Project Manager, Process Improvements

Canadian Tire Corporation Limited
  • Led corporate-wide implementation of JDA Space Planning software suite.
  • Led divisional semi-annual capacity and resource planning initiative.
  • Developed reporting to maximize space allocation and provided recommendations to leadership team to address sales gaps and maximize store efficiency.
  • Managed process re-engineering for key divisional projects which resulted in improved efficiency and reduced overall line review timeline.
  • Developed various training programs and led training sessions across the organization.
  • Managed and developed a team of 2 Business Analysts.

Manager, Merchandising

Canadian Tire Corporation Limited
  • Managed the largest portfolio and supported lines of businesses worth +$1 billion in sales across multiple banners with +480 independently operated and corporate stores.
  • Developed ROI reporting tools, KPI reporting and project scorecards for retail division.
  • Project business lead for 3 new store concepts; increased sales and margin growth by 10%.
  • Developed floor plans, planograms, point-of-purchase materials and fixtures to improve the customer's shopping experience and streamline store operations.
  • Developed assortment tailoring tools to support regional needs and maximize space productivity.
  • Created a new training program for new Merchandising Analysts and Managers.
  • anaged and developed a team of 6 Merchandising Analysts.

Associate Category Manager / Analyst

Canadian Tire Corporation Limited
  • Developed strategic 5-year plan including business case development and market analysis for a new complex and high growth line of business(renewable energy).
  • Created multi-format media campaign for new product launches(included: TV, online, in-store).
  • Conducted market research to identify emerging competitive and consumer opportunities.
  • Developed promotional plans such as weekly flyers, seasonal magazines and annual catalog including product selection, pricing, copy creation and post promotion analysis.
  • Incorporated relevant market and industry indices in the management of the overall portfolio and marketing mix including assortment planning and in store merchandising.
  • Negotiated with suppliers to secure incremental funds to support marketing initiatives.
  • Managed and developed a team of 1 Marketing Coordinator.

Education

Education

Bachelor of Commerce

Ryerson University

Masters of Business Administration (MBA)

University of Fredericton

Certificate - Lean Six Sigma

University of Toronto

Certificate - Project Management

University of Toronto

Certifications

Certifications

Certified Six Sigma Green Belt (CSSGB)

ASQ

Project Management Professional (PMP)

Project Management Institute

Skills

Skills

Category Management

Strategic Planning

Process Improvement

Team Development

Contract and Vendor Negotiation