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Product Launch
Management Business
Marketing strategy
Product Development
Business development

Work experience

Apr 2011Oct 2012

Regional Sales Executive


Responsible for the implementation of sales plan in the West Regional in the divisions of Commercial Graphics and Traffic Safety Systems in addition to launching and positioning new products, markets and opening new accounts, developing distribution channels.


  • Consolidate the distribution channel with a growth of 40%.
  • Opening new accounts for the region that reflects a growth of 15%.
  • Strengthening relationships with state and private entities that allow positioning of the brand in the region.
Apr 2006Jun 2009

Sales Manager Colombia

Eastman Kodak Company

Management and implementation of sales plan of equipment, software and supplies. Release, positioning of new products, opening markets and distribution channel development. Consolidation KODAK presence in the region.


  • Perform consumable supply agreement to 6-year, U$D 5,400,000.
  • Increase sales distribution channel in Colombia, from U$D800.000 to U$D 4.500.000 in three years.
  • Develop a strategy of price increases during 2007 for some customers, allowing us to increase the profit margin of 15% to 28%.
  • Fulfillment sales goals by 115% over the three years of my term.
Aug 2004Apr 2006

Account Manager Colombia

Eastman Kodak Company
Managing Key Accounts in Colombia. Develop an efficient sales strategy for the region assigned. Negotiate contracts with key accounts. Created proposals and product solutions. Achievements:
  • Get one of the most important customers for Kodak in South America.
  • Increase sales of corporate accounts by 250%.
  • Coordinated the transition of 50% of customers from conventional to digital technology.
  • Fulfillment sales goals by an average of 125%
  • Consolidate Kodak's presence in the region, winning negotiations with major accounts in the industry and positioning the portfolio.
Jun 1995Apr 2004

Quality-Production Coordinator

Cargraphics S.A - Carvajal Group

Responsible for quality in printing books, magazines and directories and the declining costs of non-quality and customer complaints.

Achievements :

  • Implemented international standards of print quality that enabled to win international tenders worth U$D 1.000.000.
  • Set company technological changes that allowed us to reduce production costs and lost by 30%.
  • We redesigned the production process Directories way to increasing the productivity by 15% in addition to winning international tenders.
  • Assess and develop suppliers of paper, ink, leading to a decrease in cost of raw materials 20%.
  • Won the Award of Excellence for the fulfillment of objectives in 2001 and 2002 and the fulfillment of my goals in 2003.


Jan 2012Dec 2012


Pontificia Universidad Javeriana

International Business Specialist with ability to run or support business strategies that lead to diversification or consolidation of foreign markets for private companies and other organizations, generating value.Training received in International Marketing, International Finance, Geopolitics, International negotiation,Trade and International Law, among others.

Jul 2000May 2007

Bachelors of Industrial Engineer

Universidad Autonoma de Occidente
Industrial Engineering researches the analytical and practical aspects of product and process design, plant operation, quality control, facilities planning, work system analysis and evaluation, and economic analysis of operational systems. Received training and tools that allow me to:
  • Apply models, principles and knowledge appropriate to the assessment and management of systems and processes in order to increase efficiency, effectiveness and efficiency of the production of quality goods and services.
  • Identify and design logistics systems and management of the supply chain.
  • Analyze data using quantitative techniques to evaluate, design and justify alternative solutions to problems.
  • Lead processes of change in organizations, to enable the implementation of improvement strategies and tools in search of efficiency and operational effectiveness.
  • Designing, evaluating and managing projects, ensuring quality execution and timely delivery of the expected results.


Juan Carlos Esquivel

Mariceli and I worked together at Kodak for more than four years, she always showed a high commercial and market knowledge and great professionalism and organization. I highly recommend to Mariceli as a contributor.

Ana Maria Einoder

Mariceli Sarria, is a dedicated professional, responsible and always in search of excellence. In the time I worked with her, I recognized its potential targeting customer satisfaction, and considering taking control between the benefit of customers and the Company. This quality allows it, to achieve the objectives.  I am pleased to recommend it as an excellent professional.

Felipe Cotrino

I worked with Mariceli when she was Account Manager in Eastman Kodak Colombia and she really showed a great commitment, being focused on the results while keeping high relationships with dealers and customers. She is very organized and methodical with good skills for setting plans and do the follow up. I highly recommend Mariceli for any position that might fit to her profile.