Activation Platform Specialist
Assisted in building social media strategies, programs and campaigns that support business and goals. Crafted strategically sound and effective messages for posting. Created and maintained visible presence on Facebook, Twitter, YouTube and other social media platforms. Engaged via blog writing/commenting/moderating, Face- book and Twitter updates and moderation. Identified and leveraged social media monitoring tools and analyzed the data to provide detailed analysis documents that track/trend social media performance. Continually monitored the social media landscape and related through seminars, research, blogging, etc. Developed a set of best practices, recommended rules of engagement, and innovative initiatives for the use of various digital/ social/mobile media.