Currently I am the volunteer Administrator for the Cincinnati Museum of Advertising.
This is a group of about 100 people who are passionate about Advertising.
A destination exhibit centering on the national history of branding and advertising, with special focus on Cincinnati's unique role in this history.The VisionImagine a storefront in the newly renovated Gateway Quarter or Main Street in Cincinnati’s historic Over-the-Rhine district that houses an inviting, if not irresistible, exhibit on the history of advertising. The exhibit covers ad history from soap boxes and early print to the birth of television and even digital advertising. Cincinnati’s role in shaping its direction is central, unmistakable, and talk-worthy. Old antique soapboxes are everywhere as props for the exhibits. Touchscreen TVs play reels of old ads from the golden age of radio and television. Every weekend the center hosts a lecture or discussion from ad pioneers on the history of advertising, marketing, branding and design. Posters, postcards, and other “soapbox-wrapped” memorabilia can be purchased that serve as de facto “sell Cincinnati” marketing collateral. The museum also has a compelling online companion that includes hundreds of videos of current and former Cincinnatians, as well as other great advertising and marketing pioneers, talking about advertising.Why Do ThisCincinnati has made it a strategic priority to become more compelling, relevant, and attractive to the so-called “creative class.” Significant resources and committees and task forces have been established toward this end. Few sectors have more appeal to the creative class than advertising, as it has consistently been at the next of commercial and creative expression and influence. Cincinnati played an unmistakable role in the development of branding & advertising. This is recognized by many, but severely underleveraged and under marketing.• If the creative class is what we want this is an excellent initiative for luring national talent, including agencies; easy to promote and brag about, easy stop on the tourist trail• Great potential for online digital extension that could create bridge to other areas• P&G in particular is world’s largest advertiser, and spearheaded many ad innovations• Easier rationale for key suppliers (e.g. Google, NY Agencies) to co-locate locally• Forces the “coasts” (NY and West Coast) to give Cincinnati credit where its due• Companies like P&G have a vested interest in attracting the diversity of talent.