Maria Pearson

Maria Pearson

Sales Training

Sandler Selling System modulesACT Database, Oracle Siebel CRM system, Excel, Proposal templates

Technical Experience

  • 1990-1995 WLWT-TV Channel 5Assignment EditorBegan as writer/reporter responsible for developing local news stories; promoted to assignment editor with 20-member staff. Partnered with writers and videographers to track, report breaking news developments, regional and local trends. Honed visual communication expertise and recruited to market this expertise for corporate sector.

Profile

Business development professional with 15 years of video, website design, e-learning and digital signage sales and marketing experience. Proven success in developing and managing mutually profitable long-term relationships with corporate, academic and not-for-profit clients for visual communication solutions.

Affiliations/Interest

  • Cincinnati Museum of Advertising, Volunteer Administrator  http://admuseum.ning.com
  • American Marketing Association (AMA) Officer         
  • Cincinnati Chamber of Commerce - Business Ambassador
  • International Association of Business Communicators (IABC) Heritage Conference 2008 Ambassador

Cincinnati Museum of Advertising

Currently I am the volunteer Administrator for the Cincinnati Museum of Advertising.

This is a group of about 100 people who are passionate about Advertising.

A destination exhibit centering on the national history of branding and advertising, with special focus on Cincinnati's unique role in this history.The VisionImagine a storefront in the newly renovated Gateway Quarter or Main Street in Cincinnati’s historic Over-the-Rhine district that houses an inviting, if not irresistible, exhibit on the history of advertising. The exhibit covers ad history from soap boxes and early print to the birth of television and even digital advertising. Cincinnati’s role in shaping its direction is central, unmistakable, and talk-worthy. Old antique soapboxes are everywhere as props for the exhibits. Touchscreen TVs play reels of old ads from the golden age of radio and television. Every weekend the center hosts a lecture or discussion from ad pioneers on the history of advertising, marketing, branding and design. Posters, postcards, and other “soapbox-wrapped” memorabilia can be purchased that serve as de facto “sell Cincinnati” marketing collateral. The museum also has a compelling online companion that includes hundreds of videos of current and former Cincinnatians, as well as other great advertising and marketing pioneers, talking about advertising.Why Do ThisCincinnati has made it a strategic priority to become more compelling, relevant, and attractive to the so-called “creative class.” Significant resources and committees and task forces have been established toward this end. Few sectors have more appeal to the creative class than advertising, as it has consistently been at the next of commercial and creative expression and influence. Cincinnati played an unmistakable role in the development of branding & advertising. This is recognized by many, but severely underleveraged and under marketing.• If the creative class is what we want this is an excellent initiative for luring national talent, including agencies; easy to promote and brag about, easy stop on the tourist trail• Great potential for online digital extension that could create bridge to other areas• P&G in particular is world’s largest advertiser, and spearheaded many ad innovations• Easier rationale for key suppliers (e.g. Google, NY Agencies) to co-locate locally• Forces the “coasts” (NY and West Coast) to give Cincinnati credit where its due• Companies like P&G have a vested interest in attracting the diversity of talent.

Work History

Work History
2007 - 2008

Director, Business Development

Definitive Solutions Company, Inc. (DSC)

Recruited to rejoin DSC to re-establish new business program for DSC's creative services department. Rebuilt relationships with 3M, P&G, Midland and Fidelity Investments. Continued to hone prospecting, negotiation, project budgeting and client management skills.

2006 - 2007

Account Executive

On Location Multimedia, Inc.

Achieved yearly sales goal ($750K) within 8 months. Identified, marketed and developed new video production and post production business with U.S. Bank, Élan Financial Services, Cintas, Fidelity Investments and Procter & Gamble. Delivered 80% of client base for the company as new business within three quarters.

2005 - 2006

Account Executive

733 Productions at RED

Selected to drive sales for start-up video production and post production subsidiary. Identified new business prospects and delivered 100% of new client base within 10-month period. Company abandoned investment and eliminated position.

2003 - 2005

Account Executive

Definitive Solutions Company, Inc. (DSC)

Built Creative Services department: audio and video production, post-production, duplication, website design and live creative corporate events for Toyota, Procter & Gamble Pharmaceuticals, 3M, Fifth Third Bancorp and Hillenbrand Industries. Annual sales of $500,000 position eliminated.

2003 - 2005

Director, Relationship Marketing

US Signal Communications

Prospect, sell, direct interactive multimedia communication design, A/V, CD-R and DVD services; generated 100% of new client base with 80% close ratio on new sales proposals.

1995 - 2001

Regional Account Manager

Curtis, Inc.

Prospected and sold direct interactive multimedia communication design, A/V, CD-R and DVD services; generated $1 million in sales, grew account base by 10% annually and exceeded sales goals by 64% annually (6 years).

Education

Education

Bachelor of Science