About Me

I'm Marian Zinn, a recent M.Sc. graduate in International Management with extensive international education and work experience in Germany, USA, South Africa, the UK, Cyprus and Finland.

Presently, my focus has shifted to pursuing a career dedicated to inspiring and supporting people to live abroad and engage in intercultural learning. I am seeking to enter the field of international education and cross-cultural exchange to further develop relevant knowledge, skills and relationships.

From a young age I developed a love for traveling and experiencing the diversity of cultures, languages and people around the world. I love engaging with people from all walks of life to learn and share my life experiences, while thriving in environments that foster authentic social and cultural diversity.

My professional experience has been focused on the conception and management of multi-channel digital marketing campaigns to drive customer acquisition and retention for organisations operating in an international context across diverse business settings.

I received my undergraduate education in London combining studies in Marketing and Media Business Management, followed by a diploma in Digital Marketing from CIM.

Work History

Work History
Jul 2012 - Aug 2013

Mobile Marketing Manager

Buongiorno UK (NTT DoCoMo Group)

I managed digital marketing campaigns for mobile-internet services targeted at iOS and Android smartphone and tablet users across five European markets (UK, Germany, Switzerland, Austria and Norway).* Mobile Customer Acquisition (SEM, SEO, CPA Affiliates) for a portfolio of mobile web apps providing diverse entertainment content.* Quality Assurance to continually improve the user experience and value proposition* Customer Relationship Management to drive user engagement and loyalty with the objective to extent the customer lifetime value.

Jun 2011 - Sep 2011

Marketing & Digital Media Lab Assistant

Media Arts Center San Diego
  • Marketing and facilitation of digital media workshops (design, audio, video)
  • Marketing support for various film exhibitions (Cinema en tu Idioma 2011)
  • Assistance with general management of all Media Arts Center programming
Jun 2010 - Sep 2010

Marketing & Production Assistant

Coza Productions

Various activities of in-house Marketing / PR for an online multi-media marketing production house:

  • Research on search engine marketing and keyword analysis
  • Establishment and expansion of Coza Productions' online presence
  • Implementation and maintenance of social media (Tweetdeck & OnlyWire)
  • Online distribution and promotion of Coza Productions' videos & stills (Tubemogul)
  • Video search engine optimization, external link building using OnlyWire Social Bookmarking
  • Website Administration / monitoring of effective web traffic (Google Analytics)
  • Research of online publishing platforms and establishment of online Press Office
  • "South African from the waist down" Music Video Production and Marketing
  • Online Research & conceptualisation of new projects to pitch to clients (Barmen Parties, Villa Clips, Puma Unity Social Media, Music Video, Lufthansa)
  • Production assistance on set (Puma Viral Campaign & Documentary, Lufthansa Marketing Video)
  • Introduction to video camera & video editing on Final Cut Pro
  • Office Administration
Jul 2009 - Sep 2009

Marketing & PR Assistant

Velocity Films

Assistant to the Head of Marketing & PR

Various activities of television commercial production marketing and public relations:

  • Implementation and maintenance of social networking profiles on Facebook, Twitter and MySpace
  • Establishment and extension of company's online presence
  • Online distribution and promotion of commercial spots
  • Monitoring of effective website traffic through Google Analytics
  • Design of online advertising banners (SourceECreative and BestAdsOnTv)
  • Maintenance of PR and Local Advertising Agency contacts database
  • Various research activities on Heineken event sponsorship, new agency contacts in Nigeria, business application of social media platforms
  • Event planning activities for Velocity Lories Party (Photobooth, Event ID wristbands, Bouffant branding stickers, Lories Guest list, etc.)
  • Support of MDs Asia travel & meeting arrangements
  • Introduction to film and TV commercial production (pre-production, shoot, post-production)
  • Production experience observing onsite during various commercial shoots
  • Introduction to press release writing
  • Technical training on film & digital camera and lighting
Apr 2008 - Nov 2008

Key Account Client Services - IBM Global Helpdesk

IBM Global Services

Primary client service agent for questions and problems with regards to IBM delivered IT services to the customer in Germany, Switzerland and Austria

  • Main contact point for clients - call and web ticket management
  • Problem diagnosis/determination, root cause analysis, incident handling, problem resolution process, and necessary escalation steps
  • Incident documentation - Taking, registering, processing, administrating and analyzing incident record - resolve incident record
  • Inform customer about service deviations and adjustments
  • Provide feedback and closing on resolved and lead calls
  • Assist in the training and mentoring of new agents
  • Quality evaluation and training for team members to improve performances

ACHIEVEMENTS: Agent of the Month June/July 2008

Aug 2006 - Aug 2007

Cultural Exchange Coordinator

AFS Intercultural Programs
  • Leadership in planning and executing all National Orientations and Selection Events
  • Leadership in organizing and executing AFS Tour
  • Coordination of Yearbook and T-Shirt production and sale
  • Organizing and execution of school presentations for program promotion
  • Marketing support: direct marketing and promotion activities
  • Website Development and Administration (Click&Type)
  • Inquiry Management and Database management - filling, data entry and quality control
  • Business Process Development: writing of handbooks and manuals and implementation of processes into the day to day operations
  • Assistance to Program Managers: Recruitment, communication with participants, host families, schools and volunteers
  • Report writing, goal setting, feedback and evaluation sessions, attend meetings
  • Office support: IT advice, mailing, receptionist


Aug 2014 - Aug 2015

Master of Science (M.Sc.) Managing in a Global Context

Jönköping International Business School
Aug 2013 - Aug 2014

First Year of Graduate Studies with major in Media Management & Economics

University of Tampere

UTA is Finland's top education provider for media specialists and one of the leading research institutions for Journalism and Mass Communication in Scandinavia.

The MA offers a multi-cultural learning environment with 10 international students of diverse nationalities and backgrounds selected every two years.

The curriculum is based on a multi-diciplinary approach blending MA and MBA studies with an emphasis on management theory and practice in the context of media companies.

* Focus on interdependent aspects of: Media Policy, Media Economy, Media Organisation & Media Content

* Emphasizes: Strategic Thinking, Decision-Making, Change Management & Project and Team work.

Feb 2013 - Present

Professional Diploma in Digital Marketing (Mobile)

Chartered Institute of Marketing

Digital Marketing Essentials:

  • Provides the knowledge and develops skills necessary in planning digital marketing campaigns within organisations.
  • Digital campaign tools, planning, implementing and monitoring digital marketing.

Digital Marketing Planning:

  • Fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of successful campaigns within a multi-channel environment.
  • Applying relevant tools and concepts to design, measure and monitor an annual online marketing plan.
Jan 2009 - Jan 2012

Bachelor of Arts (Hons) in Marketing & Media Management

London Metropolitan University

My degree involved modules in Marketing, Marketing Communications, Strategic Marketing, Marketing Planning and Control, Media Business Planning, Digital Media Management, Technological Innovation, Music Industry Management, Global Music and Media Distribution, Music and Advertising in Television, Marketing and PR for Music & Media, Business Law, Accounting, Finance and Economics.

My final management research project is titled "Leveraging mobile video: an investigation of sustainable business strategies for content providers". The paper examines how media businesses can integrate the mobile platform into their content distribution strategy to monetise the growing commercial value of mobile video.

Examples of reports and essays

Jan 2010 - Jun 2010

ERASMUS Study Abroad Semester

University of Nicosia

During my Bachelor degree studies I integrated a study abroad semester in Cyprus. My studies included modules in International Marketing, Marketing, Advertising, Public Relations and Film.

2003 - 2004

International Student Exchange (US High School)

Chartiers Valley High School

Professional Certifications and Training