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I'm a PR Consultant with deep expertise in managing corporate and consumer media relations and PR 2.0 for primary companies.Signally, I've focused my career on the technology industry, providing consultancy for global brands including BlackBerry, Western Digital, Microsoft and Panasonic. I've earned a substantial experience in many technology industries, including TLC and Mobile Devices, Consumer Gadgets, Audio/Photo/Video professional and consumer systems, security softwares, telepresence, open source world and Back & Recovery.

My expertises include

- Corporate & Consumer Media Relations- CEO and management visibility- Advanced knowledge of various technology industries and products- Digital PR- Internal communications- Copywriting & publications management- Crisis management

Work experience

Jan 2011Present

PR Account Manager

Encanto for BlackBerry

Providing media relations consultancy for BlackBerry in IT and Corporate communications.Regarding the Corporate side of the account, I'm managing CEO and Executives visibility, arranging interviews, press meetings and TV attendance with top publications. I'm also responsible for managing the publication process of corporate case studies in the most suitable press outlets. As for IT communications, I'm charge of establishing and strengthen the relationships between BlackBerry IT press and tech blogs, pitching product reviews and dealing with technical product features.Moreover, I'm also part of the consumer team, providing strategic consultancy on VIP and Product placement, product seeding to celebrities, consumers-oriented events and co-marketing strategies.

Oct 2008Apr 2010

Account Executive

Axicom Cohn & Wolfe

I've worked in the AxiCom Italian team, following a wide range of tech-oriented clients, spanning from open-source enterprise computing, storage, virtualization and access management to security, life-style consumer technology, online marketing and tlc terminals and infrastructure. Retainer clients' list includes: Aedgency, Acronis, Ansys, Check Point Software Technologies, CommVault, Compass, Genesys Telecommunications Laboratories, Imprivata, Mirasys, Red Hat, Tandberg, Western Digital, WMware and Zte Past and present communication projects for: Blurb, Brightcove, Sling Media, Palo Alto Networks, SanDisk and Talend.

Jan 2008Sep 2008

Junior Account

Verini & Associati

Corporate and financial communication sevices for clients belonging to several finance industries: asset management (Hedge Invest, East Capital, Julius Baer IP and Man Investments), real estate funds (Polis Fondi), private equity (Cognetas), private banking (Julius Baer Sim), energy (Atel), luxury hotels (Kulm Hotel S. Moritz and Grand Hotel Kronenhof).

May 2008Aug 2008


Peliti & Associati

Press Office and Public Relations for Oregon Scientific, Shenker Institutes of English, P&G (Dash) and Abio (Onlus). Activities: press releases writing and diffusion, press meeting, press review, scenario analysis, mailing list, recall, text writing and editing, website benchmarking analysis. Focus on Technology practice.

Aug 2007Dec 2007

Assistant Account Executive


Press Office and Communication Staff member (consumer and corporate) for Microsoft Xbox360, Microsoft Devices, Office for Mac, Expedia, Malaguti and (corporate) for Samsung Electronics. Focus on Corporate and Technology practice

Jan 2005Jul 2005



Main duties and activities

Editing: text revising and editing, titles selection and images research for supplements Golfstyle, Lifestyle and Homestyle for “Il Giornale” and for the Sunday page Lifestyle inside the main newspaper. Editorial coordination, text writing and editing for Ergo Italia house organ. Web writing. Copywriting: cooperation (researches, bodycopies, radio scripts) with the Art Director for press and radio ad compaigns

Il Mondo

Il Sole 24 Ore



Iulm University

Dissertation title: "Brand Naming Trends in Automotive Market" Supervisor: Professor Andrea Semprini Thanks to: Nomen Italia, for the Fiat Stilo case study


Il Sole 24 ORE Business School

Subjects and modules covered: Public Relations, Media relations: role and function of a press office, News and its cycle, Media monitoring and functioning, Advertising, Business goals analysis, How to write a communication plan, Budget planning, Events management, Results evaluation, Crisis communication.