PR Account Manager
Encanto for BlackBerry
Providing media relations consultancy for BlackBerry in IT and Corporate communications.Regarding the Corporate side of the account, I'm managing CEO and Executives visibility, arranging interviews, press meetings and TV attendance with top publications. I'm also responsible for managing the publication process of corporate case studies in the most suitable press outlets. As for IT communications, I'm charge of establishing and strengthen the relationships between BlackBerry IT press and tech blogs, pitching product reviews and dealing with technical product features.Moreover, I'm also part of the consumer team, providing strategic consultancy on VIP and Product placement, product seeding to celebrities, consumers-oriented events and co-marketing strategies.