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product placement is the new mobile economy

mediaentourage has a driven curiosity with all things branded entertainment and cutting edge media experiences. Marianne Pfeifer is an established professional working in the media industry. Her expertise with mobile devices, entertainment, and brand advertising gives a unique perspective on how we communicate, entertain ourselves, and create audiences across mobile devices. We can produced infinite possibilities in all genres.

In 2003, she found the consultancy firm, mediaentourage LLC whose strategic effort assist founders and top-level executives deploy media brand management and programmatic campaigns to date. The scope of work includes OTT, interactive media event/social network audience programs, content development for metro market rollout plans. To add to the company services, her professional expertise will develop a studio quality talk show experiences for red carpet events plans for businesses 0-50.

My ideal company culture is a multifaceted, creatively-diversified individuals who have unique stage presence of skills. My goal is to produce an end result that will management a singular action. Spearheading and mentoring junior staff, educational tech outreach programs for STEAM and entertainment.

mediaentourage believes in pure product placement and is new mobile economy. How do you want to drive brand publicity? 

Mashable Media Mix

#buzzintellect

As a publicity consultant, I work with founders and small businesses to become first to market in their chosen field. I use my expertise in the media and entertainment field to execute engaging stories and influence audience through immersive media. 

#starring role

Acting CMO for Amobee Media Systems - Mobile Entertainment Publishers & Mobile Advertising Platform (Mobile SEO) Vested Partners: Cisco, Motorola, Telefonica and Vodafone Financial backed by venture capital: Accel Partners, Globespan and Sequoia Capital

#studio/agency experience   

AIP Studios and CBS Affiliate

Grey Group, G2 – Grey Digital and Direct, Amobee Media Systems, SY/partners, Electronic Arts (Sims Project) Smart Design Worldwide, Truebrand, Wieden + Kennedy, Katz Media Corporation (in partnership with JWT, Goodby, Silverstein & Partners, Ketchum, and McCann-Erickson) 

#brand equity management   

Adobe, Inc. Adobe Digital Products, Coca Cola, Unilever, Delta (SkyMiles Division), Krispy Kremes, Marc Ecko, BK Holdings, Nike, Chevrolet, NBCUniversal, Facebook, NBA, Take 2 Interactive, Rockstar Games, Vodafone, Virgin Mobile, Nokia, Sprint, T-Mobile, AT&T, OXO Good Grip Products, Clorox, SanDisk, HP, Electronic Arts - Sims Pet Project, Visa International, Safeway, Jelly Belly, Baskin & Robbins, Bank of America, Chilean Winter Fruit, Kaiser Permanente, California State Lottery, Blue Diamond Almonds, Taco Bell   

#industries 

Computer Software & Hardware, CPG, Travel, Film and Video Entertainment, Gaming, Telecommunications, Healthcare, Banking & Finance 

#charity

San Francisco Opera Association and Save the Redwoods

Biopic

Strategy and Influence

Mobile Media Campaigns, Social Media Audience Acquisition with Gaming Engagement, Brand Equity Management, Studio Set Production, OTT Broadcast, Digital Media Distribution and Film Product Placement, Public Relations and Event Planning, Traditional Media and Entertainment Program Development 

Creative Snapshot

Influencer, Producer, Director, Storyteller, Artist

Credits

2003present

Mobile Entertainment (Over the Top Television) Strategist (C-level role)

mediaentourage LLC

Consultant specializing in market strategy and partnership development: Network at board level, VC, and C -Level • Strong communication and presentation skills • Vested success to both clients and internal stakeholders • Solid knowledge of budgeting and account management relating to all facets of profit and loss statements • Analytical skills and consumer behavior marketing. 

19932003

Financial and Traditional Media Experience

Previous Experience

Market Communications Assistant / Small Cap Portfolio Assistant

Wentworth, Hauser, and Violich - Private Equity Firm

January 2001 – April 2003 (2 years 4 months) San Francisco Bay Area

RVP Director Assistant

Merrill Lynch

2000 – 2001 (1 year) San Francisco Bay Area

Lead Executive Assistant

ERNST & YOUNG Retail Advisory Group

1999 – 2000 (1 year) San Francisco Bay Area

Patron Services Manager

San Francisco Opera

April 1992 – September 1998 (6 years 6 months)

National Radio Sales Rep

Katz Media Corporation Inc. / Katz Radio Group

June 1992 – January 1995 (2 years 8 months) San Francisco Bay Area

Film Acquisition & Distribution Manager

Action Independent Pictures Inc., Feature film studio

May 1990 – June 1992 (2 years 2 months) Greater Los Angeles Area

Creative Service Manager and Art Director – Sales Department

McGraw-Hill Broadcasting Group Kero TV 23/CBS Affiliate

May 1985 – May 1991 (6 years 1 month)

Education

20002003

Multimedia Production with Animation

San Francisco State University

Worked as a teacher's assistance for animation and digital production workflow.  Versed in HD Video (Final Cut Pro) production and Adobe Creative suite production: digital web design, gaming, and print/package design 

19771981

BS-Mass Communications and Fine Art Major

San Jose State University

Activities and Societies: Spartan Daily, Alpha Kappa Psi Dept. of Journalism: Sigma Delta Chi 

Portfolio

The end result of our human experience is mobile and now consumers are virtually boundless and accessible for pure product placement and a new purchase experience.

Deliverable Commitment

For my next project, I'm looking to lead a creative production team. We will deliver a solution for the next over the top video and mobile experience for a global audience. Our collaborative team will lead the best practice for augmented VR and branded entertainment pathways. My idea is more than loyalty programs but a new practice for consumer purchases, Now we can create a 360 story across multimedia platforms. we can strategically deliver an #AI and brand currency. 

References