Download PDF

Summary

Marianne Pfeifer has a driven curiosity with all things digital. She has spent 15 years working within the media industry, in both traditional and web platforms. Her expertise with mobile devices, entertainment, and brand advertising gives a unique perspective on how we communicate, entertain ourselves, and create audiences across mobile devices. Since 2003, she found the consultancy firm, mediaentourage LLC whose strategic effort assist tech companies deploy media brand management and programmatic campaigns to date.   

Scope of work includes interactive media event/social network audience programs, content development and market share acquisition. To add to the company services, her professional effort will develop a matrix for operational and technological infrastructure for product launches with 1-50 teams

Work History

20032016

Mobile Entertainment (Over the Top Television) Strategist (senior vice president and director role)

mediaentourage LLC

Consultant specializing in market strategy and partnership development: Network at board level, VC, and C -Level • Strong communication and presentation skills • Vested success to both clients and internal stakeholders • Solid knowledge of budgeting and account management relating to all facets of profit and loss statements • Analytical skills and consumer behavior marketing. 

19932003

Financial and Traditional Media Experience

Previous Experience

Market Communications Assistant / Small Cap Portfolio Assistant

Wentworth, Hauser, and Violich - Private Equity Firm

January 2001 – April 2003 (2 years 4 months) San Francisco Bay Area

RVP Director Assistant

Merrill Lynch

2000 – 2001 (1 year) San Francisco Bay Area

Lead Executive Assistant

ERNST & YOUNG Retail Advisory Group

1999 – 2000 (1 year) San Francisco Bay Area

Patron Services Manager

San Francisco Opera

April 1992 – September 1998 (6 years 6 months)

National Radio Sales Rep

Katz Media Corporation Inc. / Katz Radio Group

June 1992 – January 1995 (2 years 8 months) San Francisco Bay Area

Film Acquisition & Distribution Manager

Action Independent Pictures Inc., Feature film studio

May 1990 – June 1992 (2 years 2 months) Greater Los Angeles Area

Creative Service Manager and Art Director – Sales Department

McGraw-Hill Broadcasting Group Kero TV 23/CBS Affiliate

May 1985 – May 1991 (6 years 1 month)

Education

20002003

Multimedia Production with Animation

San Francisco State University

Worked as a teacher's assistance for animation and digital production workflow.  Versed in HD Video (Final Cut Pro) production and Adobe Creative suite production: digital web design, gaming, and print/package design 

19771981

BS-Mass Communications and Fine Art Major

San Jose State University

Activities and Societies: Spartan Daily, Alpha Kappa Psi Dept. of Journalism: Sigma Delta Chi 

Mashable Media Client Portfolio

PUBLICITY

As a publicity consultant, I work with founders and small businesses to become first to market in their chosen field. Working as a publication consultant I use my expertise in the media and entertainment field to execute PR and marketing plans. 

START UP COMPANY ROLE

Acting CMO for Amobee Media Systems - Mobile Entertainment Publishers & Mobile Advertising Platform (Mobile SEO) Vested Partners: Cisco, Motorola, Telefonica and Vodafone Financial backed by venture capital: Accel Partners, Globespan and Sequoia Capital

AGENCY EXPERIENCE   

Grey Group, G2 – Grey Digital and Direct, Amobee Media Systems, SY/partners, Electronic Arts (Sims Project) Smart Design Worldwide, Truebrand, Wieden + Kennedy, Katz Media Corporation (in partnership with JWT, Goodby, Silverstein & Partners, Ketchum, and McCann-Erickson) 

 BRANDS  

Adobe, Inc. Adobe Digital Products, Coca Cola, Unilever, Delta (SkyMiles Division), Krispy Kremes, Marc Ecko, BK Holdings, Nike, Chevrolet, NBCUniversal, Facebook, NBA, Take 2 Interactive, Rockstar Games, Vodafone, Virgin Mobile, Nokia, Sprint, T-Mobile, AT&T, OXO Good Grip Products, Clorox, SanDisk, HP, Electronic Arts - Sims Pet Project, Visa International, Safeway, Jelly Belly, Baskin & Robbins, Bank of America, Chilean Winter Fruit, Kaiser Permanente, California State Lottery, Blue Diamond Almonds, Taco Bell   

INDUSTRIES 

 Computer Software & Hardware, CPG, Travel, Entertainment, Interactive Gaming, Telecommunications, Healthcare, Banking & Finance 

Skills

Creative Snapshot

Fine Art and Multimedia Artist Multidiscipline with traditional techniques and digital mediums 

Strategy Expertise

Mobile Media Campaigns, Social Media and In-Game Engagement, Product Placement, Brand Equity Management, Public Relations and Event Planning, Traditional Media and Entertainment Program Development, Digital Production, Brand and Corporate Communications

Portfolio

The end result of our human experience is mobile and now consumers are virtually boundless and accessible for pure product placement and a new purchase experience.

Deliverable Commitment

In my next role, I'm looking to be a senior consultant who heads a creative product team. I will deliver a solution for the next over the top video and mobile experience for a global audience. I will lead the team to use the best practice for augmented VR and branded entertainment pathways creating a new level of consumer consumption of a preferred brand.

My ideal company culture is a multi-faceted, creatively-diversified individuals who have a common and collaborative goal. Everyone has a strong drive of purpose for progressive industrial and product design, architecture, new genre visual artists, entertainment for big brands and services.

All will have a strong drive of mentoring junior staff, educational tech outreach programs for STEM and tech. 

References