Created a network of designer contacts, cultivated relationships with top public relations firms and media assets
Contributed articles and content in the form of handbag reviews, fashion industry news, sales events
Secured television and print media opportunities to promote the blog and writers
Explored multiple blog promotion outlets across social media, networking with relevant blogs and media contacts
Succeeded in bringing readership of the blog to over 650 000 views a month
Achieved inclusion in being ranked one of the Top 99 Most Influential Style Blogs on the Internet according to Signature 9 rankings
Created an exclusive interview series of top designers of the industry
Coverage of major fashion industry events.