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+Increased organic traffic by 55+% by coordinating photoshoots & interviews with artists and Instagram icons (million + followers)

+Currently the creative director and the owner of Sadgirlsclub. I acquire/direct/post new content, designed the site, and run social media outlets along with it.

+Here's my current "Portfolio" that I executed.

+Coordinated Product Placements with artists to boost organic traffic and social followings for 9five. (Unique Content Creation)

+Created Ads &  banners using Photoshop & Canva for viral posts for social media pages with insane engagement.

+Created and optimized Facebook campaigns for high CTR (10-15%) with low CPC (2-5 cents) using retargeted audience via FB pixel.

+Used FB Power Editor to create quality engagement posts, increase page likes/reach, and drive high converting unique users to content/landing page. 

+Leveraged paid traffic from native traffic arbitrage to generate revenue from publisher networks. Example: OkCeleb

+Used Brax to build Ad variations by the hundreds to find the bread winner (A|B testing)

Work History

Creative Director

May 2015Present
  • Directed and coordinated Photo shoots/video interviews/product placements for unique content for blog posts to increase organic traffic & reach.
  • Personally styled the shoots myself by acquiring outfits from different vendors.
  • Using inbound marketing tactics, my projects became center content pieces for our blog.
  • My unique content blog posts increased organic traffic by 60%.
  • Chose the right model or artists to boost our brand image that suits our audience.
  • Acquired many models with 500K Instagram followings for product placement and kept in close touch for future projects.

Paid Ad Trafficker

Solutions Wide
Aug 2015Dec 2015
    • Optimized Outbrain, Revcontent, Content.AD Campaigns with proper CPC floor bids.
    • Analyzed trends in budget spends and CTR to scale up the campaign with spendings,
    • Using Brax to create 50-100 ad variations with unique headlines and images.
    • Revamped ad images with Canva & Photoshop to achieve high ctr (which I was known for)
    • Outbrain/Revcontent, I usually got 1-2% CTR on my ads. Mobile had 2 cents cpc : Desktop had 4 cents cpc. (Very optimal)
    • I created FB ads and optimized them for clicks to website campaigns. (oCPM route)
    • (10-20% CTR: Mobile 1-2 cents cpc, Desktop 3-4cents CPC) *USA Only
    • Search and Destroy: Find winning campaign : Dump Ad Spend : Scale : 200+ROI : Rinse and Repeat

Social Media Coordinator/PR

Novum Collection Co.
Oct 2014Jun 2015
    • Handled logistics on shipping and ordering for products.
    • Engaged with our social followers by scheduling unique recurring posts through Facebook and Instagram.
    • Grew our social followers by 50% 
    • Used 3rd Party Tool, Instagress, to grow our social base and engagement indirectly in super sonic speed. (its like paid advertising, but now its frowned upon)
    • Increase brand awareness by doing collaborative modeling with another competitive company, Last Kings Co. (Guerrilla marketing at its best)
    • Featured as a model myself.
    • I still had to coordinate the two teams together which included creative director, photographers, marketing team, and celebrity reps.

Portfolio for PR & Ad Trafficking

Unique Content Creation + My personal website/portfolio + Paid Ad Samples/Metrics

ACHIEVEMENTS IN Creative Directing

  •  Increased organic traffic by 60+% by coordinating photo shoots/interviews with influential figures on Instagram (million + followers)

  • Coordinated product placements & interviews for unique blog content to boost organic traffic and social followings for 9five.

  • Directed product shoots with Emily Sears & Tianna Gregory.
  • Featured in Several Digital Magazines for Styling/Directing shoots such as; Toksick Magazine, Nakid Magazine, Married to the Mob, and The Snobette.

  • Done interviews with Kali Uchis, Joey Bada$$.

  • These were pushed on instagram & FB, and we actually saw increase in organic traffic after the content was posted on our website for 9Five.

achievements in Inbound Marketing

  • Created & optimized Facebook & Native campaigns for high CTR, 10+% w/ low CPC, 2-5 cents
  • Leveraged FB Power Editor to create viral engagement posts to increase page likes/reach,
  • Created custom audiences with FB pixel by category or url level for retargeting
  • Used the secret sauce to collect engaging/ converting FB custom audience using a non traditional re-targeting approach. (Funnel Marketing)
  • Leveraged Photoshop & Canva for viral post creatives for insane engagement.
  • Used Brax to build 100+ Ad variations by the hundreds to find the bread winner. (A|B testing)

Find winning campaigns : Dump Ad Spend : Scale : 200%+ROI : Rinse and Repeat!

Tactical Skillsets

My arsenal of growth hacking weapons that the NSA has been tracking me for.