Summary

As  a Social Media Strategist, I point to a track record of real successes. My work includes growing and engaging with social communities, increasing awareness and integrating social into a broader campaign.

A graduate of The University of Oregon, School of Journalism and Communication, I hold my duck status proudly--this is tough to do being surrounded by a city full of UW Huskies. I began my career working in marketing for organizations including The Greater Tacoma Community Foundation and various groups within Microsoft.

Through my eclectic list of work experiences I am able to combine my unique perspective with veterans of the trade to produce measurable and lasting results for a variety of organizations. My naturally inquisitive personality provides a varied insight to any team and allows for an out-of-the-box approach to projects.

Work History

Work History
Jul 2010 - Jun 2011

Marketing and Communications Associate

The Greater Tacoma Community Foundation
  • An Integral member in organizing a 15,000 person event with Archbishop Desmond Tutu, as part of a movement to create an indelible moment in Pierce County, unite the community, showcase youth leadership and build momentum for individuals to take personal responsibility for making Pierce County a better place to live.
  • Developed and implemented a long-term social media and marketing strategy to increase awareness, engage the community and stimulate community-wide change.
  • Increased Twitter Followers from 84 to 770 and created #BetheSpark, which trended on Twitter May 13 and 14, 2011.
  • Increased Facebook “likes” from 50 to 1,000; increased campaign awareness by 46% in the 13-24 age group; and increased wall post views by 2,456% and feedback by 677%. 
  • Facilitated a 10 person Marketing Committee for collaboration on unique strategies to promote Be the Spark.
  • Collaborated on materials and created content for the fiscal year 2010 annual report and the monthly e-newsletter.
  • Supported the event manager with preparation and coordination for all events leading up to the Desmond Tutu event
  • Facilitated three training sessions for college students who led a series of High School Dialogues around youth leadership, youth voice and anti-violence. 
  • Supported the Director of Communications and maintained regular interaction and occasional presentations to the Board of Directors.
May 2009 - Jun 2010

Associate Director for Recreation Programs

University of Oregon Student Recreation Advisory Board
  • The board advises student recreation center operations and the administration on long-range planning, facility use, user fees and budget operations.
  • The board also represents SRC facilities, classes, programs and services to the University community, and promotes students' recreational needs.
Mar 2010 - Jun 2010

Account Supervisor

Allen Hall Public Relations
  • Developed a public relations plan, social media strategy and multiple social media and news releases for an international yoga mat recycling company.
  • Increased website unique visits by 50% and page views by 23%; increased Earth Day visits by 67% from 2009; amplified website traffic by 17% from March to April 2010; secured 35 posts on key influentials’ blogs through an Earth Day social media pitch.
  • Delegated to and managed the work of two account executives.
  • Executed all client/agency communication.
  • Planned and executed a free community-wide yoga session with local vendors, sponsors, instructors and participants. 
Sep 2009 - Feb 2010

Account Executive

Allen Hall Public Relations
  • Assisted in managing a public relations campaign for Recycle Your Mat to expand awareness of the company and its purpose within the yoga community.
  • Increased awareness on the University of Oregon Campus by collaborating with the recreation center.
  • Created intriguing, change provoking news releases and interacted with key influentials through social media.
  • Collaborated on creative concepts to raise awareness and increase participation for the recycling program.
Jun 2009 - Sep 2009

Public Relations and Advertising Intern

JayRay, a communications consultancy
  • Effectively led an awareness campaign, including public service announcement, collateral and social media for the Evergreen Council on Problem Gambling that received a 2009 Gold MarCom Award.
  • An integral team member for a radio advertising campaign to capture a younger audience for Muckleshoot Bingo. The campaign was highly successful and received a 2009 platinum MarCom Award.
  • Managed the research and creative strategy for a six-month marketing campaign for the Broadway Center for Performing Arts to generate donations and excitement for the organization.

Education

Education
Sep 2006 - Jun 2010

Bachelor of Arts

University of Oregon

Traveled abroad to Angers, France for six weeks for a language-intensive course. Participated in an innovative Strategic Social Media class exploring the benefits of an online presence among many other public relations, communications and research based courses.

Activities and Societies: Member of PRSSA since 2006

Skills

Skills

Event Planning

Was an integral member of a 10 person team, in which we planned and executed a sold-out, 15,000 person, community-wide event  at the Tacoma Dome. The event featured Desmond Tutu, Craig Kielburger, Governor Gregoire and 24 different performers. I also helped market and coordinate media coverage and advertising placement. 

Photoshop, InDesign

Research

I have Information Gathering (Info Hell) and the School of Journalism and Communication to thank for my research abilities. 

News releases, backgrounders, factsheets

Creative concepts

Coming up with unique, creative ideas to communicate messages is entertaining and mentally stimulating. All ideas said might not work but having that conversation might spark someone else's genius thought.

Social media

I think social media is a great way to engage with audiences that otherwise would be neglected through traditional media strategies.  

Project Examples