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As a curious person, traveller and innovation hunter, I am a digital expert in the field of Ecommerce after an experience in Yoox Net-a-Porter Group.

I arrive to the digital world after 4 years as an account in a communication agency. I have an international background with a degree in International Science and a Master in Marketing, Communication & New Media.
My job has constantly been an incentive for me to challenge and improve myself, and it always ignite in me the desire to enlarge my knowledge.

Work History


Ecommerce Manager


Online sale strategy definition to achieve budget goals. Tracking of activities on different touchpoint in order to garantee the highest conversion.
KPI monitoring, traffic increase and focus on customer experience.

Sep 2014Nov 2016

Site Manager Online Store

YOOX Net-a-Porter Group, Bologna, Italy

Management and support of Fashion Brand eCommerce (Diesel). 

  • Online Merchandising and Content Management
  • Support Marketing Team (SEO, SEM),  and cCare
  • Strategic Commercial Analysis
  • Inbound and Digital Production
Mar 2010Dec 2013

Account Executive

Klein Russo SpA, Bologna and Rome, Italy

(Main clients: Tim, La7,  LiuJo, Gruppo Hera, RCS)

  • Understanding client's needs, assuring their satisfaction throughout communication plans.
  • Internal coordination of campaign's creativity.
  • New business research and presentation.
  • Event coordination

Event Assistant

Best Union Company SpA
  • Management accreditation, hospitality, service room at conferences and fairs, press coordination for sports reporters at the Renato Dall'Ara Stadium in Bologna.



Master in Marketing, Communication and New Media

Bologna Business School

This master integrates the techniques of finance, human resources management and production with the specific skills related to the area of marketing and communication.


B.A. in International and Diplomatic Sciences

Alma Mater Studiorum Università di Bologna

Programme d'études politiques annuel (PEPA)

Institut d'études politiques d'Aix Ecole de Provence

Junior year in High School

Newbury Park High School, California, USA


ENGLISH: Proficient User (level C2, TOEFL Certificate)

FRENCH: Proficient User (level C1, Dalf Certificate)


Agile Methodology

Iterative work responding to business change


Store Management and Data Analysis

Project Management

Front End (+ a little Platform)

Email Marketing

Newsletter and Rolling Campaign

User Experience

A/B Testing


Travelling, Cinema, Ecology and Food.