Maria Sayapina

IT Deputy Manager

История работы

История работы
нояб. 2014 - настоящее время

It Deputy Manager

General Genetics Corporation (Europe)

Responsible for improving a company's organic search results. Creates and launches SEO campaigns (On page - Off page optimization) , Social Media campaigns and providing detailed analytical report in order to improve UX, ranking and increase sales. Created an effective visual design for the website and for the PPC adverts. Managed Brand-specific SEO strategy, its implementation and management across international markets. Currently operating in 18 countries/languages, including the UK, Germany, France, Russia, Spain.SEO strategic management at multi-brand level and coordination of resources within the in-house SEO/Online Marketing team.

On-page SEO

– multilingual keywords research and targeting
– content optimisation
– creating and implementing internal linking strategy
– performing on page audits
– improving web sites infrastructure
– competitor analysis
– rankings and traffic reporting
Tools: Screaming Frog, Xenu, GA, GWT

Off-page SEO

– creating and delivering organic link building strategy
– satellite web sites strategy and continuous optimisation
– research and analysis of competitors back link portfolios
Tools: MajesticSEO, Ahrefs, Link research tools

Multilingual content management

– creating and implementing multilingual content strategy
– long tail content strategy
– SEO and social media optimised content

мая 2014 - сент. 2014

Marketing Manager SEO/SEM

LogicPass-G'magia

Marketing Manager LogicPass-G'mangia Responsible for the development of the Facebook page of events.com. mt. This involved creating novel and creative content to attract our target demographic and resulted in a fivefold increase in ‘ likes' and an increase of 23% in customer conversion. Photograph client products and used Photoshop and Lightroom to enhance their brand image. Contact existing customers to inform them about new promotions and pitched our services to new clients. I am successful at cross-selling to existing customers and attracting new business. I am also involved in the generation of new ideas to increase sales.

янв. 2014 - мая 2014

Intern

EMD (Malta) – Valletta

Intern EMD(Malta)-Valletta Liaised with the legal department to translate documents from Russian to English and English to Russian. Participated in conferences to promote Maltese business opportunities to Russian high net worthindividuals. Conducted research on the Russian market by liaising with the Chamber of Commerce and by reading various reports published by McKinsey, Boston Consulting Group, KPMG, Ernst & Young and Deloitte, among others.

июня 2013 - сент. 2013

Marketing Executive (Summer Internships)

Nizhnekamskshina – Russia, Tatastan, Nizhnekamsk

Conducted a market study on the Russian tire Industry, utilizing Porters 5 Forces Model to identify
how the industry is evolving, SWOT Analysis to produce a summary of the key internal and external dynamics and Boston Consulting Matrix to identify which businesses should be divested.
• Took the initiative to try to understand whether the company possessed internal competencies that were being unexploited and could potentially generate new revenue lines. I analysed how waste
material could be recycled and identified a potential market opportunity.
• Liaised with the sales department to gauge market demand trends and understand whether the
company’s pricing power was being diluted by foreign entrants. I also took the initiative to monitor competitor marketing strategies and M&A activity to understand whether our company was
maintaining its leadership position in the Russian market

сент. 2012 - янв. 2014

Public Relations Officer and founding member

Students Sociology Association, University of Malta

Developed the brand image of the organization by creating a strong visual identity. This involved a combination of print and electronic media production, including the use of various social media such as Twitter and Facebook.
• Organizing various events and public talks to students in order to spread the ideas and raise awareness on social and socio-economic matters throughout Malta.
• Recruited new members to assist with the SSA projects, event development and SEO initiatives. Also tested the effectiveness of our SEO campaigns through the use of questionnaires, survey and SPSS to statistically validate the results.

сент. 2012 - мая 2013

Fundraiser and magazine designer

'Seat 13’ - University of Malta

• Pitched advertising space to companies that shared the target audience of Seat13 magazine. This involved cold calling and setting up meetings with companies.
• Responsible for launching events and identifying appropriate sponsors whose brand image was aligned with Seat13.
Designed the page layouts and magazine visual concept.

Образование

Образование
2010 - 2014

Bachelor of Media and Knowledge Sciences (Honors): Communication

University of Malta

Upper second Honors
• Social Media and Communications coursework
• Public Relations coursework
• Coursework in Sociology, Psychology and Communications
• Marketing, Public Relations and Journalism coursework
• Presentation Skills workshop
• Coursework in Printing Management, Graphic Design and Communications
• Digital Photography course

2009 - 2010

Certificate in Foundation Studies

University of Malta

• English
• History
• Communication technique (academic level)

янв. 2006 - янв. 2009

Graduated with Honors

RBSM (Russian Boarding School Malta)
янв. 1996 - янв. 2006

Law Lyceum- Russia

Навыки

Навыки

SEO

SEO intelligence , including keyword research, competitor analysis, using Google Analytics data to set goals and assess performance, link profile management and link building campaign management

Graphic Design

Adobe Photoshop, Illustrator, InDesign

Adept at visual strategy, layout development, and electronic production for print media. Excels in peer review environments calling for creative brainstorming to bring ideas from concept to execution.

Web Analytics

  • Knowledgeable on every Google algorithm update
  • Adept at utilizing several types of analytical software
  • Develops custom metrics to measure website performance
  • Able to establish good working relationships with reliable online content providers
  • Creates comprehensive presentations and reports for client benefit

Managment and Communication

  • Developed an initial introduction package for new customers that explained the benefits of good SEO.
  • Responsible for regular customer training sessions on how to properly update and utilize their websites.
  • Worked with IT group to monitor web services and make them more efficient.
  • Delivered affective presentations.
  • Communicated with affiliates and managed affiliates websites