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Summary

I am a proactive individual who makes good use of both my academic and work background.

Having worked in various industries, I have built a 'flexible' mentality when it comes to change in any form. My experience roots formed from journalism, a profession I am grateful for. It gave me exposure on different media the like of TV, radio, newspapers and later on, online. Having had the opportunity to be a broadcaster and presenter on both TV and radio has given me skills which I carry to date. 

Post journalism, I worked my way in the marketing world exploring its different forms. Starting from the then traditional media, umping onto the online world. That said, I was lucky to be fully involved and manage events.

Needless say that I use my skill set to help companies build their profile within their industry, focusing on brand building and brand recognition. 

My experience has driven me to build marketing departments from the very beginning, identifying the core needs of each company I worked for.  This is now leading me to become what I want to be, an excellent in creating marketing/content concepts.

Journalism has given me all the right keys to excel in my job, by keeping humble, ask questions, challenge myself and work in a team  -ultimately to create the best product/solution for the company. 

I'm am seen as an individual who thinks outside the box, a quick problem solver,  intuitive, analytical and above all, creative.

Highly professional, loyal and hard-working person. Ability to work both individually and in a team. Good sense of humour is in my DNA.

Very strong language skills in English, Maltese and Italian. Fair skills in Spanish and (Brazilian)Portuguese

My Motto: Work should be fun not stress!

Work History

May 2018

Consultant (Social Media Marketing

FashionTV Gaming Group
  • Working on the Social media Strategy
  • Opening of Social Media Channels, including facebook and instagram
  • Content strategy and working on content itself
  • Media buying
  • Proposing of budgets

August 2018March 2019

Marketing Manager

Pragmatic Solutions
  • Work in building the brand and exposing both the brand and the product
  • Coordinate between sales and business development, product releases and external marketing related service providers
  • Build the marketing department, management of the department starting with the recruitment of the Marketing Coordinator
  • Give tasks to the Marketing Coordinator to smoothen the operations of the department and delivery tasks in a timely manner
  • Contribute to marketing effectiveness by identifying short and long-term issues that must be addressed; providing information, recommending options, courses of action and implementing initiatives.
  • Work with internal creative team to create marketing campaigns, promotions, and events for all products
  • Owning and delivering the marketing budget and plan
  • Market research collection, analysis and interpretation of market data. This is based on google ads, social display ads and digital display campaigns
  • Digital Campaigns; Create concepts for the online campaigns using different sources to meet the sales and marketing objectives. 
  • Digital advertising: Apart from ongoing digital display and PPC  campaigns on various online media, the company is investing in social media display ads, mainly on Linkedin and facebook. This goes in line with the set marketing plan 
  • Analysis; analyse statistics and traffic of Adwords, facebook etc 
  • Work with outsource agencies or on own to create and posting engaging content across multiple digital channels
  •  Media Buying; identifying the proper online and offline media companies to execute the marketing strategy. Working with different media companies to develop ideas and opportunities for feature articles, interviews, presentations and other PR activities that promote awareness of company initiatives
  • Work with the sales team to craft compelling sales collateral that communicates the unique value proposition, engages prospects and helps close deals.
  • Management and ownership of marketing and sales materials including website content, brochures, merchandise, etc
  • Own, co-ordinate and execute planning, logistics and attendance for industry events such as Sigma and ICE London
  • Revamp of the company website to update it with the company branding strategy, improve the user interface and content on the website to make it more attractive to B2B customers and other third parties
  • Work with the Product Development team to see how to further expose the platform in a more simplified manner to customers. This includes working on videos. 

 

February 2018August 2018

 Marketing Manager

IGP - iGaming Platform
  • Re-branding of the IGP Group - This includes the name of the company itself, logo, brand image of the group, brand image of the other companies etc
  • Building the brand image through a new website with the new branding. Delegate with the different departments to set in place all the content on the website. This also includes the website mapping, involvement in user experience, content etc
  • Set vision and mission of the company and build company content around them. This includes the website, company values and company content like brochures, email marketing content etc
  • Work on different marketing plans for different brands. This includes both B2B and B2C, including the promotion of games, game hub and the platform 
  • Digital media strategy for the different brands
  • Ownership of events. This includes the preparation for G2E Asia and research on other fairs where we can participate, including Sigma and ICE London
  • Co-operate with Hr for Employer to set vision and direction for Employer branding
  • Communications and PR strategy of the Group
  • SEO building
  • Onboarding of CMS system Hootsuite to manage the company's B2B and B2C sales and marketing. 
  • Content Creation concepts and writing for B2B and B2C email campaigns
  • Train 2 interns within the marketing department 

September 2016February 2018

Manager - Digital & Communications

Malta Tourism Authority (MTA)

Most of my time as an MTA employee was spent at the Ministry for Tourism, whilst fulfilling the same role 

  • Create and implement the Ministry's Social Media and content strategy (Ministry for Tourism Facebook Page). This also included the Minister's Social Media profiles, PPC campaigns. Adverts also included the concepts of video material. Results in this case was the amount of shares of the content (both static or video material)
  • Implemented Hootesuite to execute all social media material
  • Give necessary training and guidance to all the entities which fall under the Ministry in their social media strategies. content plan and content material. Held regular meeting with all entities 
  • Delegated tasks to my team in relation to: the implementation of the social media strategy, social media analytics, creation of content etc
  • Create online campaigns, which includes social and digital display campaigns. PPC were directed to inform the general public about work being done by the Ministry and its entities such as MTA, The Institute of Tourism Studies, Air Malta etc
  • Held regular meetings with the team for brainstorming purposes and to deal with any mishaps along the way
  • Coordinate all the Ministry for Tourism matters related to press notifications, interviews with media, press releases, newsletters, questions from the press, articles in the press, letters to the Editor, TV and radio programmes, the annual report, etc.
  • Prepare speeches for the Minister, articles, introductions in publications, specialized briefs, etc
  • Help in organising the Ministry's press conferences, press notifications, maintain relationships with members of the media and press, organise trips overseas with media members, preparing press packs for all occasions, etc
  • Coordinate the acquisition of photography and film footage for the Ministry by the various bloggers and journalists visiting the Maltese Islands
  • Build relationships with foreign press, journalists and bloggers 
  • Manage the printing function, incorporating all the annual printing needs of the Ministry
  • Coordinate designs for all the Ministry for Tourism needs through freelance designers and agencies for local advertising some overseas advertising classified ads, events posters and materials. This also includes online campaigns
  • Manage the local advertising function including taking out space and airtime in local publications aimed at tourists, the local population at large, all-Malta mail shot publications, TV programmes promoting events and tourism awareness, etc
  • Initiated email marketing at the Malta Tourism Authority, MTA, using the Benchmark platform. Designed the email template and created the content strategy by co-ordinating with other entities and tourism stakeholders to be able to send out the email to foreign third parties such as Ambassadors, tour operators, in different markets, in Europe and Asia. Applied A/B Testing and did all the necessary reporting
Apr 2016June2016

Content writer 

Panda Media Ltd.
  • Improve, create and oversee all English content (in all formats) across all channels. 
  • Develop and style of branding in articulating Video slots tone of voice according to established branding guidelines.
  • Write and produce targeted, timely, and relevant content across all aspects of company branding.
  • Writing all reviews, news and updates for our websites including sister companies when needed.
  • Content training for Customer Support and transmit the importance of content writing, tone of voice and branding.
Oct 2015Mar 2016

Content Writer & Pr Manager

BtoBet

  • Website - defined layout, mapping and content. 
  • Content Strategy  
  • Define tone of voice of company marketing and content material.
  • Content writing of all the website - this involved in writing every page of the website, starting from the banners, information about the company, products etc.
  • Creation of all the company's Marketing campaigns and material for online/offline magazines etc
  • PR Strategy - find opinion leaders, writing of news, news letters.
  • Media Buying; building relationships with foreign journalists around the globe to strengthen the company's PR. 
  • Digital advertising: create and execute PPC, email marketing and social media campaigns. 
  • Responsible for all corporate content such a brochures, leaflets.
  • Co-ordination of Ice London



 

Jan 2015Oct 2015

Copywriter & Media/Marketing Coordinator

Malta Information Technology Agency (MITA)
  • Creation of content strategy together with the Marketing & Communications team, both online/offline - all set to be in line with MITA's branding.
  • Creation of article concepts to promote the Agency with different local media on television, radio and newspapers.
  • Writing of speeches for the CEO or the Minister for any events they attend.
  • Writing of scripts for adverts which MITA engages in.
  •  Drafting of the Agency's press releases in Maltese and English on a weekly basis
  • Coordination with News agencies to publish the Agency's PRs
  • Drafting of MITA's Annual Report and 25th Anniversary Booklet
  • Proofreading
  • Translations
Mar 2013Sep 2014

Communications Coordinator/Marketing Manager

The Secretariat for Agriculture, Fisheries and Animal Rights - Government of Malta
Some of the responsibilities included:
  • Creation of proactive marketing and branding campaigns both online/offline with the various departments which fall under the Secretariat. Analysed the effects and results of online campaigns
  • Management of every marketing department within the Directorates which fall under the mentioned Secretariat. Viewed and approved all content
  • Creation of digital marketing campaigns: this in relation to White papers, animal welfare policies and awareness, fisheries dept. PPC campaigns designed to attract the general public to contribute with their opinion. Such an example is to stop animal circuses in Malta. Another PPC and social media campaign was that related to introduce the new animal welfare number, 1717
  • Writing and issuing of guidelines related to marketing and content material
  • Writing of the all necessary information for the Secretariat’s website.
  • Drafting, editing and proof reading of press releases and press briefs, writing of the Parliamentary Secretary’s speeches/notes (both in Maltese and English)Coordinating with local and international media as well as with the Ministry’s media officer
  • Creation of storyboards of any promotional video material
  • Preparation of content and personal training for national and public debates, including those on radio and television
  • Main reference for interpersonal skills
20132014

Branding & Marketing Officer (part-time)

Office of the Prime Minister - Government of Malta
  • Creation of campaign concepts, storyboards, script writing (both in Maltese and English), finding locations and the ideal actors for TV adverts. This also included all the post-production work
20142014

Media Consultant

EU MEP - European Parliament.
  • Writing of all online content for the EU MEP's website, facebook and other social media platforms
  • Writing of different scripts aimed for video, newspaper articles, press releases ,leaflets and newsletters 
  • Writing of speeches
  • Proofread any other content written by third parties
  • Provided any necessary coaching for any keynote speeches
20092011

Head of News - journalist

Mediacentre - Radio and Web
  • Assisting in the daily run of the newsroom
  • Creation of an innovative way to write and deliver news, ie more dynamic and interactive with listener - this consisted of changing drastically the news content of the station. That year the station was awarded second place in the national survey ratings.
  • Initiation of company's website strategy 
  • Editing and recording of news (voice overs, interviews etc) 
  • Serving as anchor to all journalists including part-timers. Motivated them to create their own stories based on the company's mission statement. 
  • Newscaster
  • Producer and presenter of a leading Current Affairs radio programme
20082009

Journalist/Assistant Producer

Favourite Channel - Television Station
  • Was recruited to create alternative news stories for the Radio Station's daily news bulletin
  • Presented and formed part of the production team of a discussion programme. Instigated discussion and assisted the main presenters
  • Management of the company's online business content . Main administrator of their website and facebook page
20072008

Journalist

Mediatoday - MaltaToday & Illum newspapers
  • Covered investigative stories related to minority groups, humanistic and alternative stories.
  • Edited and proofread the contributors’ articles both in English and Maltese.
20052006

Communication's Officer/Project Manager

The Gaia Foundation - Environmental NGO
  • Promoting the foundation by using different media, including the writing of articles related to environment. This involved working on building a completely new platform of communication for the NGO as it had none 
  • Organisation of events, including the Foundation's main event GAIAFEST. Duties included being the main point of reference for communications, logistics and coordination. 
  • The Gaia Foundation participated in the Commonwealth People’s Forum. I created and coordinated a network spread among international fair Trade and Environment organizations within the commonwealth countries to start mutual collaboration
20052006

Production Assistant/journalist

Where's Everybody ?- Media House
  • Responsible for the content and production of all the advertising and promos (radio, television and newspapers) related to the yearly philantropic television marathon Istrina. 

Education

20142014

Diploma in Digital Marketing

Ice Malta

During this course all different methods of digital marketing were explored, including proper practice of every system. 

20052008

M.A. Creativity and Innovation

University of Malta

Learnt different techniques of how to trigger creativity and innovation

Dissertation: Poverty Portrayed: A creative role for Maltese television.

19982001

Bachelor of Communications (Gen)

University of Malta